Presentation B&B

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Presentation B&B

  1. 1. TRDP BED AND BREAKFAST PROJECT Prepared by: Liana Korkotyan Mary Sukiasyan Vladimir Minasyan Prepared for: TRDP Board
  2. 2. WEBSITE <ul><li>TARGET AUDIENCE: Diaspora Armenians, Armenia Residents, Foreign Tourists </li></ul><ul><li>ACTIONS: Purchase of domain, Hosting, Translation </li></ul><ul><li>BENEFITS: Will help establish web presence, improve search engine results and reach out to potential customers </li></ul><ul><li>Schedule: Final version of the website to be ready by July 31 st . </li></ul>
  3. 6. FACEBOOK PAGE <ul><li>TARGET: Diaspora Armenians, Armenia Residents </li></ul><ul><li>BENEFITS: Will generate user interest and attract traffic to the website by providing facts about cultural sites of Karabakh; Will help improve search results </li></ul>
  4. 7. BROCHURES <ul><li>TARGET: Residents of Armenia, Tour Agencies, Diaspora Armenians, Foreign Tourists </li></ul><ul><li>ACTIONS: </li></ul><ul><ul><li>Translate into Armenian, Russian, French, German, Italian. </li></ul></ul><ul><ul><li>Print the translated brochures </li></ul></ul><ul><ul><li>Distribute </li></ul></ul><ul><li>Placement: Tour Agencies, Hotels, Cafes, Restaurants, Bookstore </li></ul><ul><li>Benefits: Will help reach out to potential target audiences, provide details about the actual facilities </li></ul><ul><li>SCHEDULE: Translation by July 28 th , Printing by July 31 st , Distribution by August 10th </li></ul>
  5. 9. POSTCARDS <ul><li>TARGET: Residents of Armenia, Diaspora Armenians, Foreign Tourists </li></ul><ul><li>ACTIONS: Printing, Distribution </li></ul><ul><li>PLACEMENT: Cafes, Restaurants, Bookstores, Hotels </li></ul><ul><li>BENEFITS: Will help build general awareness and recognition of the B&Bs </li></ul><ul><li>SCHEDULE: Printing by July 31 st , Distribution by August 10 th </li></ul>
  6. 12. POSTERS <ul><li>TARGET: Tour Agencies, Armenia Residents </li></ul><ul><li>ACTIONS: Printing, Distribution </li></ul><ul><li>PLACEMENT: Tour Agencies, AUA Building </li></ul><ul><li>BENEFITS: Will generate immediate actions of customers </li></ul><ul><li>SCHEDULE: Printing by July 31 st , Distribution by August 10 th </li></ul>
  7. 14. CATALOGUES <ul><li>TARGET: Tour Agencies </li></ul><ul><li>ACTIONS: Printing, Distribution </li></ul><ul><li>PLACEMENT: Tour Agencies </li></ul><ul><li>BENEFITS: Will make it easy for tour agencies to offer the B&Bs to potential customers in a professional manner. </li></ul><ul><li>SCHEDULE: Printing by July 31 st , Distribution by August 10 th </li></ul>
  8. 19. E-MAIL <ul><li>TARGET: Armenia Residents (AUA Community) </li></ul><ul><li>BENEFITS: Will help reaching out to a large number of potential customers </li></ul><ul><li>SCHEDULE: Sending out by July 31st </li></ul>
  9. 21. WEBSITE ADS <ul><li>TARGET: Diaspora Armenians, Armenia Residents </li></ul><ul><li>PLACEMENT: www.armeniadiaspora.com ; www.panarmenian.net ; www.asbarez.com </li></ul><ul><li>BENEFITS: Will help reach out Diaspora Armenians </li></ul><ul><li>PLACEMENT: By July 31 st </li></ul>
  10. 22. Yellow Pages <ul><li>TARGET: Residents of Armenia </li></ul><ul><li>BENEFITS: Will make it easy for potential customers to find a hotel in Karabakh or the contact details of the three particular B&Bs. </li></ul><ul><li>SCHEDULE: Placement by July 31 st </li></ul>
  11. 23. ADS IN LOCAL/FLIGHT MAGAZINES <ul><li>TARGET: Armenia Residents, Foreigners, Diaspora Armenians </li></ul><ul><li>PLACEMENT: Armyanka monthly periodical, Ararat monthly periodical, Next Voyage travel magazine </li></ul><ul><li>BENEFITS: Will help reaching out to Armenia residents and suggesting they spend their vacation in Karabakh. </li></ul><ul><li>SCHEDULE: Placement by July 31 st (August, September) </li></ul>
  12. 25. YouTube Video

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