WHAT IS SERVICE DESIGN THINKING

We have to understand users and make them participate in the design process in order to create seamless product and service experiences CONCLUSION

We have to understand users and make them participate in the design process in order to create seamless product and service experiences

Starbucks knows that, People like drinking coffee

people like listening music Apple knows that,

primitive musical instruments sony walkman radio portable radio ipod people like listening music Apple knows that,

People like to tell stories leave a mark We want to Give people a chance to tell a story and leave a mark ” Alexander Manu”

UN LEARNING RE LEARNING is the process of Try to UNLEARN In order to understand users, we have to UNLEARN?

Stop thinking me as a newer version of my parents. Try to UNLEARN Alexander Manu

no body designed a pencil to be thrown into air Try to UNLEARN

Today`s design is NOT only usability but also emotions and experiences

Apple designers visited a candy factory to give same feeling in plastics

There are NEEDS There are WANTS & DESIRES physiopleasure sociopleasure psychopleasure ideopleasure P Jordan 2000

physiopleasure sociopleasure psychopleasure ideopleasure

We have to understand users and make them participate in the design process in order to create seamless product and service experiences

CO-DESIGN PARTICIPATORY DESIGN in order to understand users goals, motivations and desires users must be involved in design process

CO-DESIGN EXAMPLE

We have to understand users and make them participate in the design process in order to create seamless product and service experiences

By involving users in process, we design Personal , Memorable and Emotional experiences delivered through product and service offerings

EXPERIENCE ECONOMY commodity. product. service. experience.

Moment Moment Moment ..., We have to link moments Experiences are actions happening in moments,

Each Moment Engagement Attraction Extension involves

Each Moment Engagement Attraction Extension involves

It is either through product or service Experiences must be aligned

What are the pleasures get from Nseries phones? Physio-pleasure? , Socio-pleasure?, Psycho-pleasure?, Ideo-pleasure? What is the feeling of being a Nseries owner? Try to UNLEARN first How can we link Nseries phone experience with Nseries Mobile page? How can we add Attraction, Engagement and Extension to page ? How can we make Personal, Emotional and Memorable page ? ” EXAMPLE”

We have to understand users and make them participate in the design process in order to create seamless product and service experiences CONCLUSION

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