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한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
한국온라인게임유럽진출전략 세미나_20101123_VEYOND
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한국온라인게임유럽진출전략 세미나_20101123_VEYOND

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  • 1. Copyright © 2010 VEYOND PARTNERS No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means- electronic, mechanical, photocopying, recording, or otherwise — without the permission of VEYOND PARTNERS This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion. 2010 한국 온라인게임 유럽진출 전략 세미나 November 23, 2010
  • 2. 1 Agenda © 2010 VEYOND PARTNERS | Korea Game Watch I. VEYOND PARTNERS 소개 II. 유럽시장과 한국게임 III. Korea Game Watch 소개
  • 3. 2© 2010 VEYOND PARTNERS | Korea Game Watch VEYOND PARTNERS’ main business model is to provide valuable Research/ Insightful Knowledge on Korean TMT (Telecom, Media & Technology) industry to the World. It also provides the Professional Connecting Service and Consulting/ Advisory Services to Global clients who want to utilize from Korea’s advanced Digital Economy experiences. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Yahoo, Hyundai, CJ Cablenet, SK Telecom, KTF and Samsung. VEYOND PARTNERS는 Telecom, Media, Technology Sector를 중심으로 한 신규사업/사업개발 분야에 전문화된 Consulting Boutique입니다. Who We AreI. VEYOND PARTNERS 소개 • Ecosystem Analysis • Market Analysis • New Business Finding • Business Analysis • Industry/ Company Evaluation • Benchmarking • Market Research & Survey • Multimedia Reporting • New Business Development • Go-To-Market Strategy • Marketing Strategy • Business Innovation Strategy • Convergence Strategy • Technology Strategy • Business Reinforcement Strategy • Alliance Strategy • Business Search & Advisory • Business Simulation • Business Integration • Business Facilitation • Capital Investment • Business Outsourcing • Syndication • Conference & Seminar Consulting Venturing Research Telecom Media Technology Sector
  • 4. 3 VEYOND PARTNERS provides its clients with insightful and perspicacious market intelligence through its research service by leveraging its Korean roots. By offering logical, proven, and practical solutions, VEYOND PARTNERS’ consulting helps its clients to solve business problems regardless of its nature such as what to, whether to and how to do so. Further, VEYOND PARTNERS is willing to be long term partners throughout the clients’ venturing; it either helps to find the right partner in Korea or becomes a partner itself by utilizing its extensive business networks. VEYOND PARTNERS는 사업진행의 객관적인 Consulting/Advisory Service를 제공하는 동시에 높은 타당성이 검증된 사안에 한해서 실행을 담보할 수 있는 Execution을 지원하고 있습니다. What We DoI. VEYOND PARTNERS 소개 VEYOND PARTNERS providing the one week Korean TMT session + benchmark tour named ‘ Journey to Korean Digital Media’ to Norwegian Media Professionals During VEYOND PARTNERS’ visit to London for the Round Table Summit 'Trends and Insights of Korea & Japan', VEYOND PARTNERS have had very interesting discussions with the participants who were Vodafone, Orange, BBC, EMI, NEC Europe, etc. What will work in Mobile TV? It could be adult contents, sports, news, gambling. It may vary to country to country, culture to culture. But one thing is Technology will not be the issue (whether DMB, DVB-H, MediaFLO). It is all about delivering the value which can create the 'Beyond Expectation'. When anyone who wants to utilize the opportunities of Mobile TV, think about the human nature of irrationality. People do something that can not be explained especially if it is new to the world. © 2010 VEYOND PARTNERS | Korea Game Watch
  • 5. 4 Expertise & Professional Network Global Perspective & Communication Most of our members have great career experiences gained from well established firms such as Accenture, AT Kearney, ADL, KTF, Yahoo, Hyundai to name a few. Most of them are post graduate level educated from prestigious schools either from Korea/Abroad All of them are energetic enough to venture out their well established previous careers and established strong reputation from their peer group. Members of our firm come from diverse back grounds and industries such as Finance, Media, Telecom, Technology, and Internet Most of them are possessing significant industry experiences allowing them to have sufficient professional/personal networks which are important to successfully achieve the work we do Most of our members have great career experiences gained from well established firms such as Accenture, AT Kearney, ADL, KTF, Yahoo, Hyundai to name a few. Most of them are post graduate level educated from prestigious schools either from Korea/Abroad All of them are energetic enough to venture out their well established previous careers and established strong reputation from their peer group. Members of our firm come from diverse back grounds and industries such as Finance, Media, Telecom, Technology, and Internet Most of them are possessing significant industry experiences allowing them to have sufficient professional/personal networks which are important to successfully achieve the work we do VEYOND PARTNERS’ primary strategy is providing professional services to Foreign Clients who want to investigate Korean market We have not only the expertise on the Korean market, but we are also well aware of the delicate situation of our foreign clients and hence try to create our products in an international perspective Unlike many typical Korean workers we are confident and comfortable with our English proficiency since our working language is not Korean but English We have already done several projects/assignments in English and have received excellent feedbacks from our business partners who were from Swiss, UK, Hong Kong, China, and Norway Also we possess great communication and project management skills in Korean business settings since most of our members have professional experience from major consulting firms VEYOND PARTNERS’ primary strategy is providing professional services to Foreign Clients who want to investigate Korean market We have not only the expertise on the Korean market, but we are also well aware of the delicate situation of our foreign clients and hence try to create our products in an international perspective Unlike many typical Korean workers we are confident and comfortable with our English proficiency since our working language is not Korean but English We have already done several projects/assignments in English and have received excellent feedbacks from our business partners who were from Swiss, UK, Hong Kong, China, and Norway Also we possess great communication and project management skills in Korean business settings since most of our members have professional experience from major consulting firms VEYOND PARTNERS는 가치 그 이상(bEYOND + Value = VEYOND)을 제공하기 위해 Best Effort를 추구하고 이를 바탕으로 고객과 지속적이고 장기적인 Partnership을 이어가고 있습니다. Unique ValueI. VEYOND PARTNERS 소개 © 2010 VEYOND PARTNERS | Korea Game Watch
  • 6. 5 VEYOND PARTNERS는 세계적 언론을 통해 TMT Sector에 대한 Insight를 제시하고 있습니다. PressI. VEYOND PARTNERS 소개 Industry observers generally agree that mobile-video services for both 3G and DMB have been financially disappointing. "We are very good at making technology and new services," says Chung Yun-ho, a telecom industry consultant and managing partner of Seoul-based consulting firm Veyond Partners. “ But considering the business model wisely is not something we are good at." In a statement, the commission said WIPI had brought some efficiency to South Korea’s cell phone market but left it out of step with the global development of phones based on newer types of software. “ The abolition of this rule means this market is going to be more globalised “ said Chung Yunho and industry consultant at Veyond Partners in Seoul. © 2010 VEYOND PARTNERS | Korea Game Watch
  • 7. 6 VEYOND PARTNERS는 다수의 국내외 Client에게 신규사업/사업개발 서비스를 제공해 왔습니다. ExperienceI. VEYOND PARTNERS 소개 Digital Signage Strategy USIM Strategy POC-based New Biz Revenue Projection (Digital Signage) The Future of Media Industry Cable TV Strategy Satellite TV Strategy IPTV Solution Agency Media Solution Advisory Media Solution Advisory Internet Service Agency Documentary Film Advisory Media Contents Facilitation New Media Benchmarking B2B Solution Agency New Biz Lecture Biz Simulation Agency 3G Market Research IT System PMO Negotiation Lecture Cust. Experience Strategy Next Broadband Research Security System Inspection New Biz (Finance) Strategy Market Entry Facilitation SOC Globalization Strategy Broadband Research Globalization Research Global Roaming Advisory Web2.0 Conference Mobile TV Research WiMAX Research Mobile Contents Advisory Mobile Contents Advisory Mobile TV Research Corporate Strategy Seminar © 2010 VEYOND PARTNERS | Korea Game Watch
  • 8. VEYOND PARTNERS는 Global Network를 활용하여 고객 및 프로젝트를 적극적으로 지원합니다. Global NetworkI. VEYOND PARTNERS 소개 Focused on Telecom & Technology Industry Mobile Network Operator WiMAX Operator (Potential) Daniel Burgess VEYOND PARTNERS, UK Cambridge BA MIT M.S. in Economics Technology policy expert PTOLEMUS (USA, Netherland) Mobility Ecosystem (LBS) Frederic Bruneteau, CEO 前 Vodafone, LBS 前 Arthur D Little Consultant BDA which is Research, Consulting & Investment Group focused on TMT sector Duncan Clark, CEO London School of Economics 前 Goldman Sacks Jan Ondrus ESSEC, Professor Mobile Industry Expert Financial Industry Expert Think London London’s official foreign direct investment agency UK Trade & Investment Patrik Karrberg Mobile industry consultant Japan TMT expert (6 years work experience in Tokyo) PhD candidate in MIS at LSE New Zealand Trade and Enterprise/Investment Michelle Crames giiv.com, CEO Founder of Lean Forward Media 前 McKinsey, Consultant Harvard Business School, MBA ICO Partners UK consultancy company supporting services to online games developers NewZOO(Netherland) Market research and consulting firm focused on the games industry. Jae Hoon Jung Incu Ventures, Founder Goldman Sachs Accenture The University of Chicago - Booth School of Business © 2010 VEYOND PARTNERS | Korea Game Watch Atlas Interactive (Germany) Online payment solution provider Venture Capital Venture Capital Enabling tech. /SW Field Early stage VC High tech, Payment Field Premier VC Boku Providing online payments using your mobile phone to pay for digital goods
  • 9. VEYOND PARTNERS는 Game Industry에 특화하여 국내의 게임소식과 게임회사의 정보를 해외에 제공하는 Business Platform으로써 Korea Game Watch를 개설하여 운영 중입니다. Korea Game WatchI. VEYOND PARTNERS 소개 8© 2010 VEYOND PARTNERS | Korea Game Watch
  • 10. Korea Game Watch 사이트 개설 후 한국을 제외한 87개 국가에서 약 4,100 회의 방문이 있어 왔고 이를 통한 해외로부터의 Contact이 발생하고 있습니다. ReadersI. VEYOND PARTNERS 소개 9© 2010 VEYOND PARTNERS | Korea Game Watch
  • 11. 10 Agenda © 2010 VEYOND PARTNERS | Korea Game Watch I. VEYOND PARTNERS 소개 II. 유럽시장과 한국게임 III. Korea Game Watch 소개
  • 12. 유럽시장은 전체 게임 시장에서 온라인 게임의 비중은 낮으나 향후 성장이 기대되는 시장입니다. 유럽시장II. 유럽시장과 한국게임 11© 2010 VEYOND PARTNERS | Korea Game Watch 2006 콘솔 아케이드 온라인 모바일 2007 2008 2009 2010E 2011E 2012E 47.4 58.0 62.3 64.9 66.6 66.9 68.1 37.5 27.9 24.7 22.7 21.0 20.4 19.5 4.1 4.3 4.4 4.1 4.5 5.0 5.22.7 3.1 3.4 3.8 4.0 4.1 4.08.4 6.6 5.2 4.4 3.9 3.6 3.2 PC Source: 2010 대한민국 게임백서, 한국콘텐츠진흥원 유럽 게임 시장 플랫폼별 비중 단위 : %
  • 13. 영국의 MMO 게임 시장 영국 MMO 시장II. 유럽시장과 한국게임 12© 2010 VEYOND PARTNERS | Korea Game Watch Source: MMO Market Report 2010, Newzoo
  • 14. 프랑스의 MMO 게임 시장 프랑스 MMO 시장II. 유럽시장과 한국게임 13© 2010 VEYOND PARTNERS | Korea Game Watch Source: MMO Market Report 2010, Newzoo
  • 15. 독일의 MMO 게임 시장 독일 MMO 시장II. 유럽시장과 한국게임 14© 2010 VEYOND PARTNERS | Korea Game Watch Source: MMO Market Report 2010, Newzoo
  • 16. 네덜란드의 MMO 게임 시장 네덜란드 MMO 시장II. 유럽시장과 한국게임 15© 2010 VEYOND PARTNERS | Korea Game Watch Source: MMO Market Report 2010, Newzoo
  • 17. 벨기에의 MMO 게임 시장 벨기에 MMO 시장II. 유럽시장과 한국게임 16© 2010 VEYOND PARTNERS | Korea Game Watch Source: MMO Market Report 2010, Newzoo
  • 18. 유럽의 인터넷/브로드밴드 인프라가 활발히 보급되고 있기 때문에 한국의 온라인 게임이 더욱 적극적으로 진출할 여건이 조성되고 있습니다. 유럽의 인터넷 환경II. 유럽시장과 한국게임 17© 2010 VEYOND PARTNERS | Korea Game Watch 28.8 38.4 47.8 55.0 60.6 66.1 71.8 76.9 82.4 86.4 6.5 10.9 16.2 22.5 28.8 32.1 36.0 41.7 47.4 53.0 87.6 84.5 80.6 77.0 73.3 69.2 65.3 62.1 57.8 54.3 57.5 52.1 46.7 41.4 37.9 35.0 29.1 22.6 19.1 16.2 0 10 20 30 40 50 60 70 80 90 100 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 서유럽인터넷 서유럽브로드밴드 중/동유럽인터넷 중/동유럽브로드밴드 단위 : % 유럽 인터넷/브로드밴드 성장 예측 Source: 2010 대한민국 게임백서, 한국콘텐츠진흥원
  • 19. 2009년까지 한국 게임의 수출은 주로 중국, 일본, 대만, 동남아시아에 집중되어 왔고, 유럽의 비중은 10% 미만으로 점진적인 성장을 보여왔습니다. 한국 게임 수출의 유럽 비중II. 유럽시장과 한국게임 18© 2010 VEYOND PARTNERS | Korea Game Watch 2005 2006 2007 2008 2009 중국 대만 일본 북미 동남아 유럽 기타 21.6 24.6 31.9 26.9 35.3 9.9 9.7 7.9 12.2 8.4 43.4 32.3 31.7 20.5 26.1 5.8 7.2 5.3 10.0 6.8 15.0 19.2 16.9 16.9 12.1 4.2 5.9 4.7 8.5 8.2 0.1 1.1 1.6 5.0 3.0 단위 : % 2005~2009 한국 온라인게임의 수출 국가별 비중 비교 Source: 2010 대한민국 게임백서, 한국콘텐츠진흥원
  • 20. 다른 지역에 비해 유럽에 많은 한국 게임회사가 진출해 있지는 않지만, 대만/동남아시아와 같은 시장보다는 더욱 진출 의지가 강한 지역입니다. 유럽시장 진출 의지II. 유럽시장과 한국게임 19© 2010 VEYOND PARTNERS | Korea Game Watch 한국 게임회사가 현재 진출한 해외 시장 대만 동남아 북미 유럽 기타 일본 중국 중남미 20.4 8.9 17.8 12.8 18.8 5.3 2 13.9 대만 동남아 북미 유럽 기타 일본 중국 중남미 15.3 13.7 19.6 15.3 14.4 4.9 4.5 12.3 한국 게임회사가 향후 2년 이내 진출 예정인 해외 시장 단위 : % Source: 2010 대한민국 게임백서, 한국콘텐츠진흥원 단위 : %
  • 21. 20 Agenda I. VEYOND PARTNERS 소개 II. 유럽시장과 한국게임 III. Korea Game Watch’s Offering © 2010 VEYOND PARTNERS | Korea Game Watch
  • 22. 온라인 게임 업체들은 정보/자금 부족, 전담인력의 부재, 판로 거점 등을 수출의 장애요인으로 생각하고 고민하고 있습니다. BackgroundIII. Korea Game Watch’s Offering 21© 2010 VEYOND PARTNERS | Korea Game Watch 해외시장에 대한 정보부족 기타 자금부족 수출/해외마케팅 전담인력 부족 기존 메이저업체의 시장선점, 진입장벽 상이한 문화적 배경 차이 해당 국가 내 판로거점 부족 게임 콘텐츠 경쟁력(수준) 낮음 정부정책/지원 전담기관 혼선 한국의 낮은 국가 신인도 20.2 18.8 13.9 12.9 10.9 9.1 7.3 5.9 0.3 1.2 Research & Consulting 투자 유치 홍보 Partner Search Source: 2010 대한민국 게임백서, 한국콘텐츠진흥원 단위 : % 온라인게임업체의 게임 수출 장애요인 Seminar
  • 23. Korea Game Watch는 해외를 대상으로 게임과 회사의 상시 홍보를 가능하게 합니다. 상시 홍보채널III. Korea Game Watch’s Offering 22© 2010 VEYOND PARTNERS | Korea Game Watch
  • 24. Korea Game Watch는 게임회사가 자체 여건상 진행하지 못하는 타겟 지역에 대한 조사 및 중장기 전략 수립을 지원합니다. Research/ConsultingIII. Korea Game Watch’s Offering 23© 2010 VEYOND PARTNERS | Korea Game Watch Existing Problems 진출하고자 하는 시장에 대한 정보 부족 사업 진행에 대한 중장기 전략 부재 Activity in Project Target 지역 게임 시장(규모, 성장, Market Dynamics )분석 주요 사업자 분석/Benchmarking 게임 User Group 별 특성 및 시나리오 분석 - Optimistic, Moderate, Pessimistic 진입 전략에 기반한 Financial Projection Result Target 시장 진출 타당성 조사 온라인 게임사업 중장기 전략
  • 25. Korea Game Watch는 해외 시장 진출을 위한 다양한 파트너를 찾고 이에 수반되는 회사소개자료 작성, 계약 검토 등 제반 업무의 진행을 돕습니다. Partner Searching 지원III. Korea Game Watch’s Offering 24© 2010 VEYOND PARTNERS | Korea Game Watch PublishersPublishers 관련 사업자관련 사업자 국내 개발 Studio 국내 개발 Studio Korea Game Watch Korea Game Watch 추천 요청 소개 추천 요청 필요 자료 제공 제휴/계약 의향 타진 소개 •회사소개서 •계약서 작성
  • 26. Korea Game Watch가 보유한 국내외 벤처캐피탈과의 Network을 통하여 투자자금의 유치 및 수반되는 자료작성, 재무 분석 등의 업무를 지원합니다. 투자유치 지원III. Korea Game Watch’s Offering 25© 2010 VEYOND PARTNERS | Korea Game Watch 국내/외 투자자 국내/외 투자자 Korea Game Watch Korea Game Watch 국내 개발 Studio 국내 개발 Studio 투자제안/ 추천요청 투자 관련 제안 준비 투자자 탐색 요청 상세 정보 요청 투자자 요청 사항 정리 회사소개 게임소개서 Financial Analysis 작성 PT Support 투자자 요청사항 전달 투자 필요 정보 제공
  • 27. Korea Game Watch는 주한 대사관/투자청 및 해외의 유관사/시장조사기관들과의 Network을 활용한 세미나를 개최하여 해외진출에 필요한 Insight를 제공합니다. 지속적인 Seminar 개최III. Korea Game Watch’s Offering 26© 2010 VEYOND PARTNERS | Korea Game Watch 국내 개발 Studio 국내 개발 Studio Korea Game Watch Korea Game Watch 제안/협의 제안/협의 Seminar 초대 대사관/투자청대사관/투자청 해외 게임 유관사해외 게임 유관사 ResearchersResearchers 제안/협의
  • 28. 27© 2010 VEYOND PARTNERS | Korea Game Watch VEYOND HAUS, 310-13 Sangsu-dong, Mapo-gu Seoul, 121-829, Korea Phone 82 2 2233 4445 Fax 82 2 2233 4451 www.veyond.com www.koreagamewatch.com

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