1. Koppula. Chandrasekhar
QIS COLLEGE OF Engineering &
Venga mukala palem,ongole-523002,
Prakasam (Dt), A.P
2.  What is Marketing
 What is a Maverick
 Combination of Marketing Maverick
 Why Maverick
 Who is Maverick
 How we do it?
 What we do?
 Our philosophy
 Our methodology
3.  Marketing is the process of communicating
the value of a product or service
to customers, for the purpose of selling that
product or service.
Marketing is the science of
choosing target markets through market
analysis and market segmentation, as
well as understanding consumer buying
behavior and providing
superior customer value.
What is Marketing
4. What is a Maverick
Maverick is the application of
better solutions that meet new
needs, or existing market needs.
This is accomplished through
effective products, processes,
services, technologies, or id
eas that are readily available
to markets, governments and
5. Combination of Marketing Maverick
It all starts with a Maverick
Approach. We cut right through all
the latest marketing fads and
tactics and help our clients stand
out by thinking differently. It's all
about Making Your Mark. We apply
that thinking in everything we do for
you -- market strategy, public
relations and web marketing. Now
6. Why Maverick
 We are passionate
supporters, of passionate
supporters, it’s the lifeblood of
 Simply put, we believe the
majority of activations, events
and promotions…don’t deliver.
Too many great ideas, are
flawed in the final delivery.
We love the challenge of
balancing great ideas, with
7. Who is Maverick
The World Needs More Amazing!
someone who exhibits great
independence in thought and action
someone who refuses to conform to
established standards of conduct
independent in behavior or thought;
not conforming to accepted rules or
8.  We use the strength of our cumulative real world expertise, from
delivering projects around the world (yes, us, really) and the invaluable working
relationships with our clients’ to solve the biggest question of them all.
 Irrespective of the project, be it exhibition or event, promotion or
activation, sponsorship or sales conference…the single over-riding challenge
we strive to solve is WHY are we doing this?
9. An important innovation factor includes customers buying products or using services. As
a result, firms may incorporate users in focus groups (user centered approach), work
closely with so called lead users (lead user approach) or users might adapt their
products themselves. The lead user method focuses on idea generation based on
leading users to develop breakthrough innovations.
10. What we do?
 We are not big fans of lists!
 But for the over achievers
out there, that need to tick that
box – our skill set is defined by
the ability to translate, and
deliver brands into the real
world, for real people, in real
 We do these things for
global brands and local
11. A Winning Approach…
12. Our philosophy :
o The best ideas are ones that
can be delivered flawlessly, with
relevant creative execution and
o Its too easy to get this
balancing act wrong and allow
individual elements to overpower
others in the execution mix.
o Activations in equilibrium
with these principles, ultimately
deliver! Every time.
13. Our methodology
14. Want to see things differently?
For a personal presentation, and
more detail on specific case
studies, reach out for more info.
15. please send to my Mail ID