CROSS-CULTURE COMMUNICATION

Koppula. Chandra Sekher
QIS College of Engg .
&Technology

12/10/2013

Discusses cross-cultur...
A Study on
Cross cultural Communications
Mini Project Report in Managerial Communication Submitted to JNTU, Kakinada
in Pa...
INDEX

Page No’s

S. No

Contents

01

Abstract

03

02

Key wards

03

03

Introduction

03

04

Definition

03

05

Need...
Cross Cultural Communication
Abstract:
Discusses cross-cultural communication as a process of becoming aware of another cu...
Scope of the Study:
The process of adapting to or adopting a different culture. – refers to membership of a group linked b...
policies or processes before efforts break down. For example, some business cultures may thrive
in an exchange and dialogu...
sectors, companies have to construct their marketing and communication strategies to be
culturally sensitive and appealing...
Improving cross-cultural communication:
a. Enhance message clarity
b. Message content
c. Language clarity
d. Delivery styl...
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Cross culturel comuniction (1)

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Cross culturel comuniction (1)

  1. 1. CROSS-CULTURE COMMUNICATION Koppula. Chandra Sekher QIS College of Engg . &Technology 12/10/2013 Discusses cross-cultural communication as a process of becoming aware of another culture's habits, actions and reasons behind behaviors’; and explores low-context, high-context, front stage and backstage cultures, along with the differences between them. Basic principles (conversational, presentation and written) are used to illustrate how cultures vary in communication style. Examples of attitude, priorities and behaviors’ which are influenced by culture are explained using factors of age, family, money and material possessions, space, time, priorities and gifts.
  2. 2. A Study on Cross cultural Communications Mini Project Report in Managerial Communication Submitted to JNTU, Kakinada in Partial Fulfillment for the Award of the Degree of MASTER OF BUSINESS ADMINISTRATION Submitted By Koppula.Chandra sekher (Reg. No. 13491E0037). DEPARTMENT OF MASTER OF BUSINESS ADMINISTRATION QIS COLLEGE OF ENGINEERING & TECHNOLOGY An ISO 9001: 2008 Certified Institution and Accredited by NBA (Affiliated to JNTU, Kakinada and Approved by AICTE) Vengamukkapalem, Pondur Road ONGOLE –523 272. 12/12/2013
  3. 3. INDEX Page No’s S. No Contents 01 Abstract 03 02 Key wards 03 03 Introduction 03 04 Definition 03 05 Need for the study 03 06 Scope of the study 04 07 Objectives 04 08 Methodology 04 09 Review of literature 10 Cross Cultural (geographic) barriers 06 11 Improving cross-cultural communication 07 12 Conclusion 07 References 04,05
  4. 4. Cross Cultural Communication Abstract: Discusses cross-cultural communication as a process of becoming aware of another culture's habits, actions and reasons behind behaviors’; and explores low-context, high-context, front stage and backstage cultures, along with the differences between them. Basic principles (conversational, presentation and written) are used to illustrate how cultures vary in communication style. Examples of attitude, priorities and behaviors’ which are influenced by culture are explained using factors of age, family, money and material possessions, space, time, priorities and gifts. Key words: Communications, Demographics, Lifestyles, National Cultures Introduction: Communicating across cultures can be a difficult experience. All successful communication results from one person understanding the meaning and intention of what another person has said. The skills associated with effective and rewarding cross-cultural communication can seem elusive to many people who lack experience of this form of interaction. The information contained in this fact sheet is designed to initiate and/or guide your cross-cultural experiences. The resources and contacts listed are intended as a starting point for further learning. Definition: Culture is a set of attitudes, beliefs, behaviors and customs. Members of a community teach one another these learned cultural cues so that it becomes an ingrained, accepted part of their society. Common cultural elements include social structure, language, religion and communication. Beliefs about the role of business and how business activities should be carried out fall into this understanding of culture, since business partners interact within their own cultural context. Examples of cultural preferences in business might include the pacing of negotiations, level of formality between business partners and subtle versus direct conversation about money. Need for the Study: Assistance to achieve their potential including skill development, cultural adjustment, English language proficiency, computer literacy, information literacy etc.;
  5. 5. Scope of the Study: The process of adapting to or adopting a different culture. – refers to membership of a group linked by race, nationality, language or a common cultural Objectives:  To know that be complete, explicit and pay attention to the other person’s response. Explain the alert for different meanings.  To Evaluate Examine Avoid metaphors, colloquialisms and jargon. Define any jargon that you must use.  To Study Paraphrase and seek verification of understanding. Ask the listener to confirm information or directions in their own words. Review of literature: Responding effectively to different cultures when preparing for business communication is a key business survival strategy in a global economy, and permeates nearly all aspects of business afterward. Culture affects all areas of business communications, including contract negotiations, production operations, and product sourcing, marketing campaigns and human resources decisions. Culture in Business Culture affects the way people think about business in their own society. An awareness of cultural attitudes toward business will help you communicate efficiently and effectively when working with people from other cultures. For example, Asian cultures, including Japan and China, promote teamwork and cooperation in business environments while Western businesses promote individual action and responsibility. Understanding these values will help you to create an effective communication strategy with partners from these regions. Effects on Communication Culture directly affects business communication, both verbal and nonverbal. Some cultures, including Australia, the United Kingdom and Germany, place high significance to the words actually spoken. Other cultures, including Japan and Arab cultures, still place significance on the spoken word, but also place great significance on the context of the conversation. Silence carries significance in all cultures, and this might be interpreted in different ways during crosscultural business meetings. Communication Breakdown Ignoring culture in business communication can lead to problems and communication disruptions. Internal business communication can be disrupted or misinterpreted if workers don’t share the same understanding of goals, expectations and processes. Understanding a culture can help businesses anticipate potential challenges or barriers in the adoption of new
  6. 6. policies or processes before efforts break down. For example, some business cultures may thrive in an exchange and dialogue-based communication system while other cultures (for example, Japanese and Arab cultures) rely more heavily on subtext. If new information or ideas are suddenly imposed on employees accustomed to a more collaborative work culture, there may be a lack of buy-in and the project will fail. Training Some businesses may choose to pursue professional training in business communication with an emphasis on cultural understanding. For example, the Global Business Communication training program offered by the University of Colorado includes training on cross-cultural awareness for international business settings. Participants dissect cultural case studies, learn communication skills and practice sustainable business communication skills. The Role of Culture & Communication in Business Culture is a shared set of values and perceptions -- and a very powerful concept. Culture can be limited to small groups, such as an office or a company, or it can be wide enough to span continents as is the case when people refer to "Western Culture," which encompasses the commonalities of numerous nations. Each individual runs into culture in our towns, regions, nations, ethnic backgrounds and of course, work. Business intersects with culture at many junctures and a smart businessperson considers all of these when making important decisions. Workplace Considerations America is a country of immigrants. As such, people of widely varied races and ethnic backgrounds form the modern workforce. While America certainly has elements of an overarching American culture, it is equally characterizes by the variations of its various ethnicities and subcultures. Employers and employees must respect the cultural variations, and the different perceptions and human needs they create. This ranges from being sensitive when discussing religion, culture and politics to being thoughtful about scheduling and allowing for people's time off to accommodate their holidays and celebrations. It also includes working with people for whom English may not be a first language and trying to help them succeed in your workplace. Company Cultures Every company has a culture and they are far from uniform. When dealing with clients, vendors and business partners, you have to consider the company culture when addressing its representatives. For example, your office may be small, relaxed and friendly, but your client's culture may be very formal and traditional. Starting an email with a "Hey, Bob..." could be seen very poorly. Similarly, when making a sales pitch, a strong emphasis on personalities and understanding may not go over well with a formal company. Instead, a very well organized PowerPoint presentation accompanied with written reports will get you further. Culture And Marketing When companies interact with their customer bases, they have to consider that not every market works the same way. The marketing and sales approaches that work in an upscale suburb might be completely ineffective and even inappropriate to an inner-city area with ethnic minorities or a rural area with a different socio-economic composition. Particularly in retail
  7. 7. sectors, companies have to construct their marketing and communication strategies to be culturally sensitive and appealing to a numerous ethnic groups and demographics. This may include using Spanish billboards in some areas or Chinese signage in stores in other areas as well as changing certain stores' product mixes to meet the needs and tastes of the local populations. International Meetings Working with overseas clients, business partners, vendors and offices means understanding the cultures with which you're working. To sell effectively or create a strong working platform, you have to make sure good communication is actually occurring and communication only occurs when both parties reach a common understanding. When meeting with foreign clients, be sure to develop presentations that mesh with their business culture. Also be prepared to interact in a way that shows respect for their ways of doing business. Effective international communication usually involves some careful preparation by studying a culture as well as a lot of face-to-face communication, which may include video conferences Source: http://en.wikipedia.org/wiki/Managerial-Communication # References Cross Cultural (geographic) barriers: Culture is a shared set of values and attributes of a group; it is the sum total of the ways Of living built up by a group and transmitted from one generation to another. Culture is so Much a part of an individual's manner of talking, behaving and thinking, that communication Style and competence are influenced by it. Some of the significant differences between cultures are: (a) National Character/ Basic Personality. (b) Language (c) Values and norms of behavior (d) Social relationships (e) Concepts of time (f) Concepts of space (g) Non verbal communication (h) Perception Words, colors and symbols have different meanings in different cultures. For Example: In England, an invitation for dinner 8 pm would see most guests arriving at about 8.15; in Germany punctually is king; in Greece, 9 to 9.30 might be the norm; in India Even laterif at all. In most parts of the world nodding your head means agreement, shaking your head means no-except in some parts of India, where the reverse is true. When the Japanese say "Yes", they mean, "Yes, I am listening". The Americans May take it to mean, "Yes, I agree".
  8. 8. Improving cross-cultural communication: a. Enhance message clarity b. Message content c. Language clarity d. Delivery style Enhance message comprehension a. Inquiry Minimize communication breakdowns Source: Mastering Business Communication Woollcott& Unwind -, McMillan Business Communication Raisher: - Aitbs Business Communication - Vandana Khetarpal, MK Sehgal, Excel Books Conclusion: In many cultures, it is not usual to ask questions of teachers and service providers. However, when issues are raised, the expectations of both parties will often differ in relation to acceptable outcomes and the level of concern displayed. Resource: http://en.wikipedia.org/wiki/Managerial-Communication # References. Cross-cultural Communication Author(s):Phillip W. Balsmeier, Anita K. Heck Citation: Phillip W. Balsmeier, Anita K. Heck, (1994) "Cross-cultural Communication", Cross Cultural Management: An International Journal, Vol. 1 Iss: 2, pp.13 – 21 10.1108/eb010152 (Permanent URL)

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