QIS COLLEGE OF Engineering & Technology
Venga mukala palem,ongole-523002,
Prakasam (Dt), A.P
“The reasonable person adapts himself to the world, while the
unreasonable one persists in trying to adapt the world to himself”
What is a culture?
Culture is the "lens" through which you view the
It is central to what you see,
How you make sense of what you see,
How you express yourself.
Four Fundamental Patterns of Cultural
What is different?
1. Communication Styles
Attitudes toward conflicts
Decision making style
Approaches to knowing
Cross Culture Communication
Intercultural Communication is the process of sending and
receiving messages between people whose cultural background
could lead them to interpret verbal and non-verbal signs
Why Cross Culture
Communication is important ?
Globalization: Cross border movement of people, goods and
data brings more and more cultures into contact with one
another and increases the potential of cross culture
◦ Business Opportunities
◦ Job Opportunities
◦ Improves the contribution of employees in a diverse
◦ Sharing of views and ideas
◦ Talent improvisation
◦ An understanding of diverse market
CODES USED IN COMMUNICATION
Verbal communication is simply the communication
that is expressed through words. What we speak and
write generally is a verbal communication and…
Non Verbal Communication are messages that are
conveyed through body movements, facial
expressions, and eye contacts between the sender and
In some cultures, looking people in the eye is assumed to indicate
honesty and straightforwardness; in others it is seen as
challenging and rude.
In USA, the cheapest, most
effective way to connect with people is
to look them into the eye.
Most people in Arab culture
share a great deal of eye contact and
may regard too little as disrespectful.
In English culture, a certain
amount of eye contact is required, but
too much makes many people
In South Asian and many other
cultures direct eye contact is generally
regarded as aggressive and rude.
•A motion of the hands, head or body to emphasize an idea or
How can the same Gestures be treated differently in different
1. Enhance message clarity
2. Enhance message comprehension
3. Minimize communication breakdowns
1. Enhancing message clarity
State message clearly; slow down.
Repeat message using different words, if possible.
Back up spoken message with written materials.
Speak in the other’s language, if possible.
Avoid using idioms, jargon, or ambiguous words.
Convey message in ways that are not offensive or
threatening to others.
2. Enhancing message
State your expectations and assumptions clearly.
Restate the positions of all parties during discussions to
clarify common understanding.
Deal with questions and concerns as they arise.
Be patient; repeat message as often as needed.
Write down any agreements of additional information to be
3. Minimize communication
Observe body language for signs of distress,
anger, or confusion.
Be patient and understanding. Take a break when
Mentally change places with others, asking
yourself how they would respond to what you are
Notice your own reactions to the situation.
TEN Pre-cautions in Cultural
Avoid Negative Questions
Write it down
Watch the humor
DEVELOPING CROSS CULTURAL
"Tact is the ability to describe others as
they see themselves.“
– Abraham Lincoln
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