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PROTOBAKING REVISITED

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Protobaking Revisited for Startup Weekend Columbus 11 - Jan. 14-16th …

Protobaking Revisited for Startup Weekend Columbus 11 - Jan. 14-16th

My talk on building startup concepts via rapid prototyping, and the big kitty labs way of doing things.

Published in: Design, Technology, Education

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  • 1. APPLAUSE NOW PROTOBAKING REVISITED - PRESENTED BY DAN ROCKWELL OF BIG KITTY LABS FOR STARTUP WEEKEND 11 COLUMBUS JANUARY 14-16TH, 2011 - AT OHIO STATE UNIVERSITY
  • 2. 11 teamsmost of you will fail in creating a winning biz but all will learn something
  • 3. DAN ROCKWELL @FLOOZYSPEAKSENIOR INSIGHT TRANSLATION ASSOCIATE @LEXTANTWORKING IN THE FIELD OF DESIGN RESEARCH ANDUSER EXPERIENCE FOR 11 YEARSFOUNDER OF @BIGKITTYLABS3 MAN RAPID PROTOTYPING HOUSEIN COLUMBUS OHIO
  • 4. “GREAT “MBA’S” “VIRALPRODUCT” STICKINESS” “REAL REVENUE MODEL” “PASSIONATE “MENTORS” “ENVIRONMENT” USERS” “SPEED” “AWESOME USER “TEAM” EXPERIENCE” “PATENTABLE IDEA!!”
  • 5. “GREAT “VIRALPRODUCT” “MBA’S” STICKINESS” “REAL REVENUE MODEL” “MENTORS” “PASSIONATE “ENVIRONMENT” USERS” “SPEED” “TEAM”“AWESOME USER EXPERIENCE” “PATENTABLE IDEA!!”
  • 6. BKL’s obsession with speedWHISKER HOOLYKN BEAKERBORIS SOURCECOW SYDTRACKHASHPARTY PARSEPLZ DOKUSHOTETHNOKAT CHUMPDUMP RIGHTNOWTIXIT IT MARTINI MX
  • 7. COME SUNDAY AFTERNOONYOUR JOB IS TO MAKE ME BELIEVE YOU’RE SPECIAL
  • 8. YOU HAVE TWO OPTIONS 1. MAKE IT 2. FAKE IT
  • 9. SOME GENERAL THOUGHTSON HOW TO PULL OFF YOUR PENDING MAGIC TRICK INTERROGATE YOUR IDEA DO YOUR HOMEWORK LEVERAGE API’S STEAL CODE IT OR DON’T AND DON’T TELL ME
  • 10. AVOID THE FOLLOWING B E I N G A PA S S E N G E R FIGHTING FOR EGO SAKE AND NOT PRODUCT SAKE CART BEFORE HORSE, THE PRODUCT, EXPERIENCE AND WTF ARE WE DOINGDUDE WE GOT A BLOG MAKE A PRESS RELEASE! BUILDING THE WRONG SH$T FIRST WHITE BOARD WONDER LAND TAKINGAHITOFTHATPIPEANDTELLINGTHESTORYOFFUTURETOWN CREATING A PITCHDECK FULL OF BULLSHIT #’S
  • 11. THE SOONER YOU CAN COME TO GRIPS WITH YOURSTARTUP REALITY THE FASTER YOU CAN BENEFIT FROM ITS RESIDUAL EFFECT - DAN ROCKWELL, BIG KITTY LABS
  • 12. YOU THINK BUILDING IT IS HARD, JUST WAIT TILL YOU GET TO FINDING PEOPLE TO GIVE A SHIT ABOUT IT FEEDBACK IS A BITCH - DAN ROCKWELL - BIG KITTY LABS
  • 13. BIG KITTY LAB’S PROTOBAKE PROCESS1 - IDEA INTERROGATION2 - DO YOUR RESEARCH2 - TECHNOLOGY DIVE (API’S, ARCHITECTURE Q’S)3 - BUILD A USER PERSONA3 - SANDBOX & STEALING4 - MOCKUPS AND EXPERIENCE DIAGRAMS4 - JUST BUILD IT5 - ITERATION 1 PARTY5 - VALIDATE YOUR HUNCH6 - ITERATION 2 SHOW CLIENT7 - TRY TO BREAK IT8 - ITERATION 3, 4, TEST, 5, 6, TEST, 7, LAUNCH, 8,APOLOGIZE, 9, TEST, 10, FIND A FRICKIN REV MODEL, 11,ALES, 12, PING SOME PRESS, 13, MAKE IT SEXY, 14, TEST,LEARN NEW STUFF...
  • 14. INTERROGATION WHAT IS IT? QUESTIONS WHY DO I NEED IT? WHAT DOES IT DO? WHO USES IT? HOW DOES IT MAKE MONEY? HOW DOES IT PROVIDE VALUE? WHO’D WRITE A STORY ABOUT IT? HOW DOES IT WORK? WHAT’S IT RELY ON? WHAT’S IT LIKE (EXPERIENCE WISE, BRAND ASPIRATION WISE)? WHERE’S THE DATA COME FROM? WHAT’S THE EXPERIENCE FLOW? WHAT’S THE SHARE FLOW? WHAT ARE THE BARRIERS, BLACK BOXES AND QUESTIONS YOU HAVE NO FRICKIN CLUE HOW TO ANSWER YET?
  • 15. DOING YOUR HOMEWORK WHO USES IT... I DO!PASSIONATE ABOUT FIXING SHIT YOU CARE ABOUT WHAT’S THE PROBLEM? SPAM PROBLEM, HARD TO GET CLARITY ON WHAT HARO IDENTIFYING OPPORTUNITIES ARE APPLICABLE TO ME A REAL PROBLEM IS THAT JUST MY VOICE OR A CONSENSUS DIDN’T RELY ON FARMED VIA RESEARCH? YOU AS THE SOLE DATA POINT TO DATA MINED USER FORUMS, TWITTER SEARCH, DRIVE THE INNOVATION (YOU FACEBOOK AND GET SATISFACTION DID SOME FRICKIN RESEARCH TAKE A BOW) NET BENEFIT? FROM THIS DATA I CREATED A NEEDS/WANTS POOL OF UNDERSTANDING,IDENTIFIED POTENTIAL USER CREATED A USER PERSONA, AND IDENTIFIED TARGETS, BONUS WIN! INITIAL BETA TESTERS FOR MY CONCEPT
  • 16. TECHNOLOGY DIVEWHERE DOES THE WHAT DO WE HAVE TO START WITH? EMAIL LISTDATA COME FROM CHALLENGE WHAT’S THE ATTACK PLAN? WE DATA SCRAPE AND THE CODER FUNNEL INTO A LIVING DATABASE APPLY MVP FEATURE SET? SEARCHABLE DATABASE AND CONSTRAINT MATCH ON USER PROFILE CUES, CREATE CUSTOM OPPORTUNITY REMINDERS AND LISTS ADD SAUCE BONUS WINS? SEGMENTATION OF DATA, SOCIAL PROFILING OF REPORTERS AND MEDIA OUTLETS, SOCIAL SHARING, DECENT UX
  • 17. HOOLYKN CONCEPTING, RESEARCH, MOCKS = 4 DAYSBUILD TO GET TO ITERATION 3 (HAPPY PLACE) = 12 DAYS INITIAL USER FEEDBACK = POSITIVEFATAL FLAW: DIDN’T ASK “WHAT’S IT RELY ON?” QUESTION HOOLYKN VOILATED HARO’S TERMS OF SERVICE AGREEMENT (A DATA SCRAPERS WOE), IN HINDSIGHT WE SHOULD OF THROUGHLY ADDRESSED THE QUESTION OF “WHAT DOES THIS IDEA RELY ON?” BUT BECAUSE WE DIDN’T WE BUILT A GREAT TOOL FOR A PROBLEM WE DIDN’T HAVE THE AUTHORITY TO REALLY SOLVE. THE FATE OF HOOLYKN IS PENDING AS WE REASON WITH HARO’S CONTENT CREATORS, THIS IS JUST ONE EXAMPLE OF FAILING FAST, HOOLYKN TAUGHT US ALOT AND AT THIS POINT WE’RE PIVOTING THE IDEA TO WHERE IT GOES NEXT
  • 18. EXPERIMENTS MATTER MARK ZUCKERBERG HAD A KNACK OF RUNNING MULTIPLE PROJECTS IN PARALLEL FOR THE HELL OF IT, FACEBOOK WAS 1 OF 4 OR MORE PROJECTS HE JUGGLED UNTIL IT STOOD OUT AND TOOK HIS PASSION BY STORMDON’T LET YOUR FAILURES END THIS WEEKEND, KEEP BAKING
  • 19. thanks, and questions?