P4 Trends, Hacks and Apps

P4TRENDS, HACKS AND APPS SHOP TALKS - DAN ROCKWELL - TECHNOLOGY COMMERCIALIZATION July 6th. 2012 - P4 Scholars Talk - The Ohio State University

Dan Rockwellcontact: rockwell.66@osu.edutwitter: @floozyspeak Software Prototyping / Startups 11 years working in user experience - Lextant 5 years in startup software prototyping - Big Kitty Labs 5 months - OSU Technology Commercialization trends, quantified self, data and building stuff

WHAT HAPPENEDbetter and cheap sensor technologymobile computers (yeah your phone)everything has data (big data)barriers to make software are gonecurious peoplea ton of experimentation

THE RESULTSQuantiﬁed Self MovementMobile Health App ExplosionDisrupt because you can, Startup Health

QUANTIFIED SELF

DATA IS COOLData Tracking EngagementEmpowerment Behavior Modiﬁcation

505 toolsquantiﬁedself.com

recognize opportunity Participate in Quantiﬁed Self collect data figure out what build that tweak for data you want to experiement engagement track ponder ROILeverage everything, big data, cheap share thesensors, and track it all: blood sugar, sleep, diet, experimentmood, ﬁtness, stress... you name it. Embody repeatthat experiment: iphone app, web, physical build a bizdevice, process, game.

if you want engagement,you need appsAPPs are about making thepatient part of the process.Engage, inform, empower, play,social, viral, game like.Pros: an engaging touch pointCons: bias, 14% of babyboomers have an iphone, 36%of x gen have one, but we’reall trending positive

APPS ARE COOL

recognize opportunity Participate in Apps collect data figure out what figure out whatdata you want to you want your build the app share data with track patient to do patientEnabling yourself in quantiﬁed self is onething, designing an engagement for a build a bizpatient is another.

darkness looms

STARTUP HEALTH

WHO’s down for a little disruption?

investment, is clearly interested- what about patients?

health care startups are on ﬁreBuisness to Business leading the charge,Buisness to Docsnot so much (legacy barriers?)

trends on what’s getting investment? physican tools data plays & infrastructure insurance apps

observe Participate in Startup Health recognize opportunity collect data isolate and build the infrastructure leverage what you tell the story experiment analysis want to disrupt medicare refine toolsDisruption is happening on all sidesof health care: practice, infrastructure,analysis, process, billing, insurance, tools, build the startuptechnology, research, collaboration, patientcare, death...

GET INVOLVED

WHAT CAN I DO?observe and notefocus your opportunity radarlook for dataﬁnd any (big or small) problemsdream solutionsenable TCO + OSU to help you prototypetest test testwin

HOMEWORKtry a quantiﬁed self related productdesign a quantiﬁed self experiementfollow startup health related trendsstart thinking about where all this goes next

BONUS HOMEWORK TallyZoo WaveSense gottafeeling lifelapse ﬁtocracyZombies, Run Leap Lose It iTriage P90X

QUESTIONS?THANK YOU - DAN ROCKWELL

P4 Trends, Hacks and Apps

by Dan Rockwell on Jul 06, 2012

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