Lextant Catch & Release a Desgin Research Workshop

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    Lextant Catch & Release a Desgin Research Workshop - Presentation Transcript

    1. “CATCH & RELEASE” Capturing & Understanding Human Experiences Design research is problem seeking. Design is problem solving. © lextant 2009
    2. By capturing and understanding human experiences we inspire meaningful and successful design direction, we save our clients development time and money, and we generate internal buy in. 11 years | Creative, qualitative research | Understand the holistic experience (emotional, cognitive, behavioral, physical) | Many industries… © lextant 2009
    3. Method Tools Recruit CATCH Field & Analyze Translate RELEASE Choose the right method | Plan ahead | Research is only as good as the recruit | In the field… | Making sense of data | Actionable insights © lextant 2009
    4. Method Tools Recruit CATCH Field & Analyze Translate RELEASE Choose the right method | Making sense of data © lextant 2009
    5. “CATCHING DATA” choosing the right method © lextant 2009
    6. “CATCHING DATA” choosing the right method Why (establish the objectives) How (talk or observe) Where (arti cial or in context) Building Blocks What (respond or create) Who (group or individual) © lextant 2009
    7. GENERATE “CATCHING DATA” why… research BUY TRANSFORM to inspire.. to evaluate… to sell… to improve… EVOLVE USE to revolutionize… EVALUATE Not all methods are created equal. Begin by clearly defining the goals of your project. © lextant 2009
    8. “CATCHING DATA” how… talking understand “why” think feel perceptions ideal © lextant 2009
    9. “CATCHING DATA” how… observing understand “what” unaware physical environmental current © lextant 2009
    10. “CATCHING DATA” where… arti cial central location time savings groups lower costs attendees (observe) location incentive © lextant
    11. “CATCHING DATA” where… in context holistic view experiences surroundings comfort stimulate discussion © lextant 2009
    12. “CATCHING DATA” what… create generative inspiration co-designing de ne experience express ideal Design tools for non-designers © lextant 2009
    13. “CATCHING DATA” what…respond evaluative concept / idea re ne validate © lextant 2009
    14. “CATCHING DATA” who… group discuss, compare, agree higher numbers lower costs saves time © lextant 2009
    15. “CATCHING DATA” who… individual one-on-one In-depth rapport emotional personal © lextant 2009
    16. “CATCHING DATA” workshop activity © lextant 2009
    17. Method Building Blocks © lextant 2009
    18. © lextant 2009
    19. “RELEASING DATA” analyzing the data © lextant 2009
    20. “RELEASING DATA” Analyzing the data 1. Sort 2. Normalize 3. Synthesize © lextant 2009
    21. “RELEASING DATA” sort organize clean-up saves time traceable © lextant 2009
    22. “RELEASING DATA” normalize data consolidation pattern nding quantify de ne credible & signi cant © lextant 2009
    23. “RELEASING DATA” workshop activity © lextant 2009
    24. de ne “easy-to-use” 1. Make groups of like ideas 2. Give each group a simple title 3. Write a description for each group (try to summarize the notes, write in the language of the consumer by using their words when possible) © lextant 2009
    25. “RELEASING DATA” synthesize sensemaking drawing relationships holistic understanding © lextant 2009
    26. “RELEASING DATA” synthesize sensemaking drawing relationships holistic understanding © lextant 2009
    27. “RELEASING DATA” synthesize sensemaking drawing relationships holistic understanding © lextant 2009
    28. Method Tools Recruit CATCH Field & Analyze Translate RELEASE © lextant 2009
    29. thank you © lextant 2009

    + Dan RockwellDan Rockwell, 1 month ago

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