IDEAS DONT CAREthey are fleeting good and bad is subjective, silly humanthey don’t care aboutoutcomes, people do they’re an interpretation of data in your mind- woah-they are moments of NEO!inspiration- you’re on theclock to make them a reality they’re the most powerful thing in the universethey are often- incomplete they make us feel
IDEAS NEED HELPsomeone has to think aboutthemthey need definition, clarity,purpose, an audience drama queensenergy, systemspassion, belief even whenyou seriously doubt them
DUDE LETS MAKE SOME $$$ What makes an idea commercializable?
define commercial commercial: to yield and or make a profitprofit: all said and done you make new $ money all said and done + ideas is like the joker vs batman the joker is chaos, lots of ideas all said and done is batman, order, process, purpose, safe, clarity, cool gadgets
who & whywho wants it?WHO are they?why do they want it?how bad do they want it?how does it make them i don’t know is OK but its a lame answer- find out try talking to someone, get data, be visualFEEL? get started and quickly realize if your idea iswhat are they doing commercializable or notwithout it? make the idea human
think storybreak out that big ole brain and visualize a day in the LIFE of this idea
faultwhat does this idea dependon?what has to happen to makethis idea a reality?who/what can help propelthe idea your idea depends on other ideas to be in place and or happen, the battle aheadfind the crux that makes identify what stands in the way and oryour idea instant ah ha accelerates your idea or commercialization
squeezable phone concept liquid moldable power supplies, squishy super ﬂex fabricseeds enabled displays, obsessive cute factor is the norm and accepted the idea crux
howwhat do you need to make? you need to priortizewhat does your customer focus but don’t think tooneed to do to help you hardconvert a “hmm” to a“sold” keep an eye on time, think in 3-6 month cycles, do what validates the idea first with a customer need, then debate the scale questionwhat data are you missing? are you flash in the pan? a customer of 1-100? what are you after and whats the plan to getwhat’s the plan? there? use the TCO to help!
STICK FACTOR Where does your idea rest on?novelty new fun fad status staple infrastructurekeychain pet zebras zombie run silly bands facebook/ milk power lines pets BMW they all could be massive markets but they have varied timelines of stick
What do commercializable ideas need to move?people who has the paincustomers why do they have the painbelievers do they have it now or willpeople with pain they soon?