THE BIG IDEADrama Queens, Commercialization and You
IDEAS ARE IMPORTANT
IDEAS DONT CAREthey are fleeting              good and bad is subjective,                               silly humanthey do...
IDEAS NEED HELPsomeone has to think aboutthemthey need definition, clarity,purpose, an audience             drama queensen...
DUDE LETS MAKE SOME $$$      What makes an idea commercializable?
define commercial commercial: to yield and or make a profitprofit: all said and done you make new $ money            all s...
SNACK ON SOME PROCESS
who & whywho wants it?WHO are they?why do they want it?how bad do they want it?how does it make them      i don’t know is ...
think storybreak out that big ole brain and visualize a day in the LIFE of this idea
faultwhat does this idea dependon?what has to happen to makethis idea a reality?who/what can help propelthe idea          ...
squeezable phone concept
squeezable phone concept                liquid moldable                power supplies,            squishy super flex fabric...
howwhat do you need to make?         you need to priortizewhat does your customer           focus but don’t think tooneed ...
STICK FACTOR                                                   Where does your idea rest on?novelty     new           fun ...
What do commercializable    ideas need to move?people                   who has the paincustomers                   why do...
YOUR IDEA WILL DIE      IF YOU LET IT
RESOURCES      leverage TCO, everyone and      your gut      find the people with the pain      tell the story of why your...
QUESTIONS? SHOP TALKS with Dan Rockwell
Upcoming SlideShare
Loading in...5
×

Drama Queens, Commercialization and You

347

Published on

The Big Idea
- first shop talk of OSU's TCO, presented for OSU's Student Commercialization Board

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
347
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Drama Queens, Commercialization and You

  1. 1. THE BIG IDEADrama Queens, Commercialization and You
  2. 2. IDEAS ARE IMPORTANT
  3. 3. IDEAS DONT CAREthey are fleeting good and bad is subjective, silly humanthey don’t care aboutoutcomes, people do they’re an interpretation of data in your mind- woah-they are moments of NEO!inspiration- you’re on theclock to make them a reality they’re the most powerful thing in the universethey are often- incomplete they make us feel
  4. 4. IDEAS NEED HELPsomeone has to think aboutthemthey need definition, clarity,purpose, an audience drama queensenergy, systemspassion, belief even whenyou seriously doubt them
  5. 5. DUDE LETS MAKE SOME $$$ What makes an idea commercializable?
  6. 6. define commercial commercial: to yield and or make a profitprofit: all said and done you make new $ money all said and done + ideas is like the joker vs batman the joker is chaos, lots of ideas all said and done is batman, order, process, purpose, safe, clarity, cool gadgets
  7. 7. SNACK ON SOME PROCESS
  8. 8. who & whywho wants it?WHO are they?why do they want it?how bad do they want it?how does it make them i don’t know is OK but its a lame answer- find out try talking to someone, get data, be visualFEEL? get started and quickly realize if your idea iswhat are they doing commercializable or notwithout it? make the idea human
  9. 9. think storybreak out that big ole brain and visualize a day in the LIFE of this idea
  10. 10. faultwhat does this idea dependon?what has to happen to makethis idea a reality?who/what can help propelthe idea your idea depends on other ideas to be in place and or happen, the battle aheadfind the crux that makes identify what stands in the way and oryour idea instant ah ha accelerates your idea or commercialization
  11. 11. squeezable phone concept
  12. 12. squeezable phone concept liquid moldable power supplies, squishy super flex fabricseeds enabled displays, obsessive cute factor is the norm and accepted the idea crux
  13. 13. howwhat do you need to make? you need to priortizewhat does your customer focus but don’t think tooneed to do to help you hardconvert a “hmm” to a“sold” keep an eye on time, think in 3-6 month cycles, do what validates the idea first with a customer need, then debate the scale questionwhat data are you missing? are you flash in the pan? a customer of 1-100? what are you after and whats the plan to getwhat’s the plan? there? use the TCO to help!
  14. 14. STICK FACTOR Where does your idea rest on?novelty new fun fad status staple infrastructurekeychain pet zebras zombie run silly bands facebook/ milk power lines pets BMW they all could be massive markets but they have varied timelines of stick
  15. 15. What do commercializable ideas need to move?people who has the paincustomers why do they have the painbelievers do they have it now or willpeople with pain they soon?
  16. 16. YOUR IDEA WILL DIE IF YOU LET IT
  17. 17. RESOURCES leverage TCO, everyone and your gut find the people with the pain tell the story of why your idea matters test early and often scale to a market that craves it
  18. 18. QUESTIONS? SHOP TALKS with Dan Rockwell
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×