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Drama Queens, Commercialization and You
 

Drama Queens, Commercialization and You

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The Big Idea

The Big Idea
- first shop talk of OSU's TCO, presented for OSU's Student Commercialization Board

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    Drama Queens, Commercialization and You Drama Queens, Commercialization and You Presentation Transcript

    • THE BIG IDEADrama Queens, Commercialization and You
    • IDEAS ARE IMPORTANT
    • IDEAS DONT CAREthey are fleeting good and bad is subjective, silly humanthey don’t care aboutoutcomes, people do they’re an interpretation of data in your mind- woah-they are moments of NEO!inspiration- you’re on theclock to make them a reality they’re the most powerful thing in the universethey are often- incomplete they make us feel
    • IDEAS NEED HELPsomeone has to think aboutthemthey need definition, clarity,purpose, an audience drama queensenergy, systemspassion, belief even whenyou seriously doubt them
    • DUDE LETS MAKE SOME $$$ What makes an idea commercializable?
    • define commercial commercial: to yield and or make a profitprofit: all said and done you make new $ money all said and done + ideas is like the joker vs batman the joker is chaos, lots of ideas all said and done is batman, order, process, purpose, safe, clarity, cool gadgets
    • SNACK ON SOME PROCESS
    • who & whywho wants it?WHO are they?why do they want it?how bad do they want it?how does it make them i don’t know is OK but its a lame answer- find out try talking to someone, get data, be visualFEEL? get started and quickly realize if your idea iswhat are they doing commercializable or notwithout it? make the idea human
    • think storybreak out that big ole brain and visualize a day in the LIFE of this idea
    • faultwhat does this idea dependon?what has to happen to makethis idea a reality?who/what can help propelthe idea your idea depends on other ideas to be in place and or happen, the battle aheadfind the crux that makes identify what stands in the way and oryour idea instant ah ha accelerates your idea or commercialization
    • squeezable phone concept
    • squeezable phone concept liquid moldable power supplies, squishy super flex fabricseeds enabled displays, obsessive cute factor is the norm and accepted the idea crux
    • howwhat do you need to make? you need to priortizewhat does your customer focus but don’t think tooneed to do to help you hardconvert a “hmm” to a“sold” keep an eye on time, think in 3-6 month cycles, do what validates the idea first with a customer need, then debate the scale questionwhat data are you missing? are you flash in the pan? a customer of 1-100? what are you after and whats the plan to getwhat’s the plan? there? use the TCO to help!
    • STICK FACTOR Where does your idea rest on?novelty new fun fad status staple infrastructurekeychain pet zebras zombie run silly bands facebook/ milk power lines pets BMW they all could be massive markets but they have varied timelines of stick
    • What do commercializable ideas need to move?people who has the paincustomers why do they have the painbelievers do they have it now or willpeople with pain they soon?
    • YOUR IDEA WILL DIE IF YOU LET IT
    • RESOURCES leverage TCO, everyone and your gut find the people with the pain tell the story of why your idea matters test early and often scale to a market that craves it
    • QUESTIONS? SHOP TALKS with Dan Rockwell