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Brand Ransom
 

Brand Ransom

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A mechanical turk experiment by Dan Rockwell. Turks were asked to recall a recent brand experience that "sucked' and were instructed to articulate it via a ransom note generator online. ...

A mechanical turk experiment by Dan Rockwell. Turks were asked to recall a recent brand experience that "sucked' and were instructed to articulate it via a ransom note generator online.

Background images were selected by participants along with over sized letters to stress notions in their notes.

Participants were paid 1 dollar for their participation in the experiment.

Ignite Columbus 3 presentation. 6/19/2009

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    Brand Ransom Brand Ransom Presentation Transcript

    • a mechanical turk experiment by Dan Rockwell
    • jimmydan@gmail.com