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Brand Advocates Flip the funnel
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Brand Advocates Flip the funnel

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The Marketing Funnel should not be buried. It should be FLIPPED.

The Marketing Funnel should not be buried. It should be FLIPPED.

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Transcript

  • 1. Social  recommendations  :  Most  Trusted  
  • 2. Social  circle:  Most  Influence    
  • 3. Social  cues  change  behavior  
  • 4. The  most  powerful  selling  of   products  &  Ideas  takes  place  not   marketer  to  consumer,  but     consumer  to  consumer  
  • 5. Get  the  point   Social      recommendations     are  #  1    purchase      driver  
  • 6. Time  for  
  • 7. Time    to   FLIP  
  • 8. Time    to   FLIP   the  
  • 9. awareness   new  users  
  • 10. users   new  users  
  • 11. advocates   new  users  
  • 12. Find  &  Nurture   real  consumer     Advocates    
  • 13. Influencers   Viral  content   Millions  of  passive  Fans   Conversation  calendars    
  • 14. Influencers   Viral  content   Millions  of  passive  Fans   Conversation  calendars     Not  100%  useless   But   Not  unique  also  
  • 15. Influencers   &   Advocates    
  • 16. Do  you  know  your   Advocates       within  your  1mn  followers  
  • 17. Are  you  treating  your   Advocates       differently  v/s  passive  followers  
  • 18. Are  your     Advocates       doing  actions  for  you  
  • 19. Time    to   FLIP   the  
  • 20. Learn  more  
  • 21. When  you  are  flip  ready   Get  in  touch  
  • 22. Between  Colleagues   we  create     Between  Family   real  consumer     Advocates     who  do  genuine  advocacy     actions    for    your    brands   Between  Friends  
  • 23. YEARS   3   we  create     real  consumer     Advocates     who  do  genuine  advocacy     actions    for    your    brands   BRANDS   15+   ADVOCACY  ACTIONS   20mn  
  • 24. That  is  why….    
  • 25. Most  awarded   WOMM  agency  in     the  world    
  • 26. 3  Oscars  of  WOM  Marketing    in  2  years