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WTF happened to my job

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Keynote address by Peter Economides at the 9th Marketing Director's Forum …

Keynote address by Peter Economides at the 9th Marketing Director's Forum

IF YOU ARE NOT SCARED
YOU ARE NOT PAYING ATTENTION

Social media.
It's not about the media bit.
It's about the social bit.
The consumer has changed.
And this changes every aspect of every marketing director's job.

Everything has changed.
But nothing has changed.

Do you have the skills to survive?
To thrive?

Published in: Business, Technology

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  • 1. Peter Economides9th Marketing Directors Conference Athens 20 October 2012
  • 2. (and even fewer have the balls)
  • 3. flower exporteryesno
  • 4. bollywood produceryesno
  • 5. president of thethird largest nationon earthyesno
  • 6. before the development of social media
  • 7. Philip Kotler
  • 8. adsmafter the development of social media
  • 9. it’s the coffee shop on steroids
  • 10. meet babis and nikos.the best butchers in theneighbourhood with afollowing throughoutthe city.
  • 11. cameo appearance by babis ... me: what’s the secret of your success? him: being human. me: have you ever advertised? him: no. me: you work with your father, your mother and your brother. do you all act in the same way? him: of course. it’s in our DNA to be human.that’s him :) thanks for the picture @alex_walex
  • 12. babis gets it like few marketing directors get it. maybe because he has not read kotler.
  • 13. If you don’t like change ...
  • 14. You’ll like irrelevance even less.
  • 15. Peter Economideswww.felixbni.com+302104110825+306947379967