Mktng like jazz

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Summary of my "Marketing is Jazz" presentation from the Marketing Summit in Istanbul, 7 December 2011

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Mktng like jazz

  1. MKTNGLIKEJAZZLIKEMILES
  2. JAZZLIKEMILES
  3. Jazz is relentless innovation.You never play the same tunethe same way. Never. No way.
  4. “You can’t play jazz if you don’treally understand music. Deepinside.But you have to let go of whatyou know. Lose the fear. That’swhat makes it swing.
  5. Jazz is one big conversation.Between the music and thesetting. Between the player andhis instrument. Between theplayer and the group. Betweenthe group and the audience.Between the people in theaudience.Yes.Jazz is a conversation.It builds community.
  6. A jazz group is multipleexpressions of the same mind.I said, the same mind.
  7. The music chooses the leader.
  8. MKTNGLIKEJAZZ
  9. Marketing is relentless innovation.You never play the same tunethe same way. Never. No way.
  10. “You can’t practice marketing ifyou don’t really understand it.Deep inside.But you have to let go of whatyou know. Lose the fear. That’swhat makes it swing.
  11. Marketing is one bigconversation. Between thecorporation and its environment.Between your staff and theircraft. Between each member ofyour team. Between your brandand its audience. Betweenindividuals in your audience.Yes.Marketing is a conversation.It builds community.
  12. A corporation is multipleexpressions of the same mind.I said, the same mind.
  13. The conversation chooses the leader.
  14. MKTNGISJAZZ

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