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Bodega and Visitor center located by
                                  highway A-62, Lisbon-Helsinki,
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Bottle necker -   table top -   case card.
Surface 2009: 120 has.
Surface 2013: 200 has.
Planned capacity 2009 harvest: 900.000 kgrs
  “         “    2013 “      : 2...
Super-premium wine
                     Copaboca do rueda
                     Goal reaching the
                      Win...
Super-premium wine
Consumer
Learning
Courve
            Appellation wine
Higher
Income

Better
Tasting        Table wine
s...
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markets
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Castilla y Leon region
           includes 10 wineregions
             among top of Spain.
Do RUEDA
Do rueda        DO RUE...
Do RUEDA


•42.M.Btls 75cl
are sold ‘08.        •German Market: 2M.
•A 15% increase      •Benelux : 1,5 M
•Export sales ‘0...
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
Presentation Copaboca   Spain
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Presentation Copaboca Spain

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Presentation Copaboca Spain

  1. 1. • – – – – – –
  2. 2. • – • – • –
  3. 3. • – – – –
  4. 4. Bodega and Visitor center located by highway A-62, Lisbon-Helsinki, targeting over 14.M cars a year. Vineyards planted in Copaboca winetours, wine-buffet and Torrecilla de la Abadesa, by tapas bar; gift shop and meeting Duero riverbed, under facilities. Environmentally protected Natural area CASTRONUÑO
  5. 5. • • • •
  6. 6. • • – – –
  7. 7. Bottle necker - table top - case card.
  8. 8. Surface 2009: 120 has. Surface 2013: 200 has. Planned capacity 2009 harvest: 900.000 kgrs “ “ 2013 “ : 2.000.000 kgrs Copaboca DO Appellations 2009: DO RUEDA “ “ “ 2013: 4 new DO’s Formats 2009: glass (crew cap closure) Formats 2013: “ , BiB, can, pet, TARGET: TOP 5 RUEDA ESTATES
  9. 9. Super-premium wine Copaboca do rueda Goal reaching the Wine Mid-market. Appellation wine Table wine
  10. 10. Super-premium wine Consumer Learning Courve Appellation wine Higher Income Better Tasting Table wine skills
  11. 11. • • • • –
  12. 12. markets
  13. 13. – – – – –
  14. 14. • – – • –
  15. 15. • • • • • • • • • • • – – – – –
  16. 16. • • • • • – –
  17. 17. Castilla y Leon region includes 10 wineregions among top of Spain. Do RUEDA Do rueda DO RUEDA DO CIGALES DO TORO DO RIBERA DE DUERO DO ARRIBES DO BIERZO DO ARLANZA Vdt Valtiendas Vdt Leon Vdt Zamora
  18. 18. Do RUEDA •42.M.Btls 75cl are sold ‘08. •German Market: 2M. •A 15% increase •Benelux : 1,5 M •Export sales ‘08: •USA/CAN: 1.2M (19% of total) •Asia: 0,6 M 6,6M. Btls.

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