KK2013 - A Vision of the Future - Jeff Tseng

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At Kontagent Konnect 2013, Kontagent CEO and co-founder Jeff Tseng presented on how mobile is driving the “perfect customer experience”–which is “omnipresent, relevant and intimate.”

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KK2013 - A Vision of the Future - Jeff Tseng

  1. 1. A Visioninto theFuture!!Kontagent!Konnect 2013
  2. 2. Imagine a future where…
  3. 3. “The perfectcustomerexperience”
  4. 4. The perfect customer experience is Omnipresent, Relevant and Intimate
  5. 5. Achieving the perfect customer experience is going to happen sooner than you think
  6. 6. ObjectiveTrend #1!Mobile ChangesEverything!
  7. 7. Mobile will be the center of theperfect customer experience
  8. 8. “A few years from now,every single person whoworks at Facebook isgoing to be working onmobile almost exclusively”- Bret Taylor 2011Facebook CTO
  9. 9. Objective!Q1 2013!More Mobile thanWeb Users!
  10. 10. Objective!The Mobile Dilemma!Mobile Contributingto 100% Growth!
  11. 11. Objective!Monetization “Gap”!Mobile Monetizing at25% of Web!
  12. 12. Some existing companies haveembraced the change…
  13. 13. Objective!Massive!Opportunity!25% Mobile Revenue!In 2012!
  14. 14. Objective!Uber!Growing Fasterthan Ebay!
  15. 15. Objective!Trend #2!Big Data!
  16. 16. Data will drive the perfect customer experience
  17. 17. ObjectiveLinkedIn!Data Products!
  18. 18. ObjectiveWalmart!Personalization!With Big Data!
  19. 19. Mobile is generating more Omnipresent, Relevant, and Intimate customer data than anytouchpoint
  20. 20. The leading companies will fully leverage mobileand data to deliver the perfect customer experience
  21. 21. …and traditionalweb analyticstools alone arenot enoughMost companiesdon’t understandmobile and datawell enough…
  22. 22. ObjectiveMobile CustomerIntelligence!
  23. 23. ObjectivePlatform!
  24. 24. ObjectiveData Storeand DataSciencePlatform!DataApplications!Customer-Centric Data Platform!Data Apps!Data Products!!Platform!!Behavioral Data!CRM!Advertising Data!More….!!Data Infrastructure!Data Science!More…!Analytics!Testing & Targeting!Recommendations!More…!!CustomerData!!
  25. 25. ObjectiveProcess!
  26. 26. ObjectivePeople!
  27. 27. ObjectivePeople!ObjectiveProcess!Mobile Customer Intelligence!ObjectivePlatform!
  28. 28. …the future is now

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