Feature Extraction for Predictive LTV Modeling using Hadoop, Hive, and Cascading - Kontagent
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One of the biggest challenges for people building data products today is developing and refining features for modeling purposes (i.e. feature extraction) with the volume and variability of web scale data. In this talk, Martin will discuss some of the challenges and solutions faced by Kontagent as it built out a predictive lifetime value model for its customers. As you will learn, Hadoop is critical to this feature extraction process, and Cascading is quite handy when building out more complex features than can be readily developed in a query framework like Hive.
Martin Colaco, Director of Data Science for Kontagent
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