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Effective Data Driven Development for Social and Mobile Apps
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Effective Data Driven Development for Social and Mobile Apps

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So you've got the data...now what?

So you've got the data...now what?

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  • 1. AARON HUANG, Head of Product Marketing
  • 2. Data-Driven Development:A Phase Based Approach Collect Build Beta Launch and Audien Testing Phase Maintai ce n Acquire X X X Engage X X X > Monetize (and mobile) X 6
  • 3. CASE STUDY: ExecAlign Marketing, Product, Design & DevelopmentWhat is the Issue?Day 1 Retention isDropping Retention is trending down!
  • 4. Product Mgmt/CASE STUDY: DeveloperAlign Marketing, Product, Design & DevelopmentWhere is the Issue?New incoming users from a new marketing sourceareNOT completing the tutorial at a rate comparable toexisting players. Tutorial completions: Tutorial completions: existing players new players
  • 5. CASE STUDY: Product Mgmt/Align Marketing, Product, Design & Development DeveloperIsolate and optimize. 1. Funnel analysis and drop-off optimization on the tutorial. Increase tutorial completion rate for new Optimize Drop-off %’s players to increase retention
  • 6. CASE STUDY: MarketerAlign Marketing, Product, Design & DevelopmentIsolate and optimize.2. Decrease or Eliminate spend onthe new marketing channel
  • 7. CASE STUDY: Find the ‘Sweet Spot’ to maximizeA FALSE POSITIVE revenue and profit % Paying Users is Trending Up… But ARPU & ARPPU is trending down…!
  • 8. COLLECT GROWBUILD 6
  • 9. DATA-DRIVEN DEVELOPMENT:A Phase Based Approach BUILD GROW COLLECT X X X X X X X 6
  • 10. DATA-DRIVEN DEVELOPMENT:A Phase Based Approach 6
  • 11. DATA-DRIVEN DEVELOPMENT:A Phase Based Approach BUILD GROW COLLECT X X X X X X X 6
  • 12. DATA-DRIVEN DEVELOPMENT:A Phase Based Approach 6
  • 13. EXPERTISE:We Help You On Your Roadmap to Success BUILD GROW COLLECT X X X X X X X 6
  • 14. DATA-DRIVEN DEVELOPMENT:A Phase Based Approach 6