Communication
in
DG SANCO
21th November 2013
Health and
Health and
Health
Health
Consumers
Consumers
and

and
Consume
Cons...
What are we doing
in communication?

Health and
Health and
Health
Health
Consumers
Consumers
and

and
Consume
Consume
Health and and
Health
Health and and
Health
Consumers
Consumers
Consumers
Consumers
Health and
Health and
Health
Health
Consumers
Consumers
and

and
Consume
Consume
Health and and
Health
Health and and
Health
Consumers
Consumers
Consumers
Consumers
Health and
Health and
Consumers
Consumers
Health and
Health and
Consumers
Consumers
Health and
Health and
Health
Health
Consumers
Consumers
and

and
Consume
Consume
Health and and
Health
Health and and
Health
Consumers
Consumers
Consumers
Consumers
Why communicate – and how
• - Not a goal in itself but at the service of policy
• - Objectives:
• 1. demonstrate added val...
How does the
communication unit work
• - prepare annual strategy and planning, and
communication plans for priority action...
SANCO COMMUNICATION STRATEGY
Five key actions in 2013
Cross border healthcare
Consumer credit
Tobacco products directive
F...
SANCO COMMUNICATION STRATEGY
Key actions in 2014
Consumer credit, cosmetics, product
safety
Cross border health care
Tobac...
Good planning is key!

Health and
Health and
Health
Health
Consumers
Consumers
and

and
Consume
Consume
Communication within the
European Commission context
• - common communication priorities
• - find synergies and economies ...
Guidelines for Press releases
• Ask yourself
• Is it newsworthy?
• Is it timely?
• Is it the best way to spread the
word?
...
Guidelines for Press releases
• Key Points
Write for journalists
Digital channels are most used
Headline should stand alon...
QUESTIONS?

• THANKS FOR YOUR ATTENTION!
• Edward Demicoli
• SANCO 04
Health and and
Health
Health and and
Health
Consumer...
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Communication in DG SANCO, Edward Demicol

  1. 1. Communication in DG SANCO 21th November 2013 Health and Health and Health Health Consumers Consumers and and Consume Consume
  2. 2. What are we doing in communication? Health and Health and Health Health Consumers Consumers and and Consume Consume
  3. 3. Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  4. 4. Health and Health and Health Health Consumers Consumers and and Consume Consume
  5. 5. Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  6. 6. Health and Health and Consumers Consumers
  7. 7. Health and Health and Consumers Consumers
  8. 8. Health and Health and Health Health Consumers Consumers and and Consume Consume
  9. 9. Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  10. 10. Why communicate – and how • - Not a goal in itself but at the service of policy • - Objectives: • 1. demonstrate added value of action at EU level • 2. ensure successful implementation of our policies • - Our strategy: focus on key issues, seek impact (not just output), base on research, know your audiences, know the context, make targeted messages, use appropriate tools and timing, measure results Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  11. 11. How does the communication unit work • - prepare annual strategy and planning, and communication plans for priority actions • - centralise media activity, social media, and establish web presence • - provide professional advice and support on all communication activities – publications, audiovisual, events etc. Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  12. 12. SANCO COMMUNICATION STRATEGY Five key actions in 2013 Cross border healthcare Consumer credit Tobacco products directive Food labelling Plant and animal health package Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  13. 13. SANCO COMMUNICATION STRATEGY Key actions in 2014 Consumer credit, cosmetics, product safety Cross border health care Tobacco products directive Food labelling Elections Legacy Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  14. 14. Good planning is key! Health and Health and Health Health Consumers Consumers and and Consume Consume
  15. 15. Communication within the European Commission context • - common communication priorities • - find synergies and economies at EC level (cooperation with other DGs) • - use of common tools and structures • - one visual identity Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  16. 16. Guidelines for Press releases • Ask yourself • Is it newsworthy? • Is it timely? • Is it the best way to spread the word? Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  17. 17. Guidelines for Press releases • Key Points Write for journalists Digital channels are most used Headline should stand alone Length. Shorter means more people read it Need more space? Use a memo Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  18. 18. QUESTIONS? • THANKS FOR YOUR ATTENTION! • Edward Demicoli • SANCO 04 Health and and Health Health and and Health Consumers Consumers Consumers Consumers
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