Communication in DG SANCO, Edward Demicol
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  • 1. Communication in DG SANCO 21th November 2013 Health and Health and Health Health Consumers Consumers and and Consume Consume
  • 2. What are we doing in communication? Health and Health and Health Health Consumers Consumers and and Consume Consume
  • 3. Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  • 4. Health and Health and Health Health Consumers Consumers and and Consume Consume
  • 5. Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  • 6. Health and Health and Consumers Consumers
  • 7. Health and Health and Consumers Consumers
  • 8. Health and Health and Health Health Consumers Consumers and and Consume Consume
  • 9. Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  • 10. Why communicate – and how • - Not a goal in itself but at the service of policy • - Objectives: • 1. demonstrate added value of action at EU level • 2. ensure successful implementation of our policies • - Our strategy: focus on key issues, seek impact (not just output), base on research, know your audiences, know the context, make targeted messages, use appropriate tools and timing, measure results Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  • 11. How does the communication unit work • - prepare annual strategy and planning, and communication plans for priority actions • - centralise media activity, social media, and establish web presence • - provide professional advice and support on all communication activities – publications, audiovisual, events etc. Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  • 12. SANCO COMMUNICATION STRATEGY Five key actions in 2013 Cross border healthcare Consumer credit Tobacco products directive Food labelling Plant and animal health package Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  • 13. SANCO COMMUNICATION STRATEGY Key actions in 2014 Consumer credit, cosmetics, product safety Cross border health care Tobacco products directive Food labelling Elections Legacy Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  • 14. Good planning is key! Health and Health and Health Health Consumers Consumers and and Consume Consume
  • 15. Communication within the European Commission context • - common communication priorities • - find synergies and economies at EC level (cooperation with other DGs) • - use of common tools and structures • - one visual identity Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  • 16. Guidelines for Press releases • Ask yourself • Is it newsworthy? • Is it timely? • Is it the best way to spread the word? Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  • 17. Guidelines for Press releases • Key Points Write for journalists Digital channels are most used Headline should stand alone Length. Shorter means more people read it Need more space? Use a memo Health and and Health Health and and Health Consumers Consumers Consumers Consumers
  • 18. QUESTIONS? • THANKS FOR YOUR ATTENTION! • Edward Demicoli • SANCO 04 Health and and Health Health and and Health Consumers Consumers Consumers Consumers