Vayu Media Products & Services - Presentation Transcript
Who We Are…
Integrated Internet Marketing Company delivering online marketing solutions for {local} & regional businesses
Internet marketing has been at the core of our business since the late 1990’s when the New Era of internet marketing began
Our Partners include Google, Yahoo! & MSN.
We offer our signature 4 Point Integrated Marketing Solution:
MyLocalShopping Network
Search Engine Marketing
Web Design & Ecommerce Development
Strategic {local} Marketing Consulting
The New Era of Marketing
Every 20-30 years there is a disruptive technology that rings in a new era in marketing and advertising. As history has shown, each new technology from print advertising, to radio, to television has been extremely successful in capturing significant market share away from each of its predecessors.
The current New Era of Marketing is…
Targeted {Local} Internet Advertising
An unprecedented opportunity faces all businesses again today, especially {local} businesses. Never before has the {local} small business owner been able to compete against national corporations on a level playing field with regards to advertising and marketing.
Vayu Media delivers success to clients on this opportunity through our 4 Point Integrated Marketing Solution .
The internet is used by over 69.6% of the U.S. population.
(Source; Nielsen March 2007)
Americans conducted 10.8 billion searches at the core search engines in March of 2008.
(Source: comScore, March 2008)
82% of local searchers follow up offline via an in-store visit, phone call, or purchase. Of these, 61% made purchases.
(Source: comScore, August 2007)
Search Engine Marketing
The Consumer Shift…
75% of all consumers are searching for products and services online
50% are looking for a {local} retailer
30% of your target market can’t be reached because they have migrated online
Is your business being found by consumers who use the Internet as their primary resource for local businesses?
Our 4 Point Integrated Marketing Solution
50% of all internet searches are for products and services in the user’s home town
82% of local searchers follow up Off-Line via an in store visit or purchase
Vayu Media gets you to the TOP search pages so you can reach these ready to buy consumers
MyLocalShopping Network Search Engine Marketing Web Design & Ecommerce Strategic Local Marketing Consulting
Offers exposure & brand identity for a local business
Allows local businesses to gain online exposure on a limited marketing budget
Creates a customer interaction thru product listings, coupons, and content that can be updated at anytime
Small Business Websites
Custom Websites
Vayu Media creates the visual identity for your business online
What are Your online strengths & weaknesses?
Are You reaching your target consumer?
Are You utilizing your marketing budget in the most effective way?
Our 4 Point Integrated Marketing Solution
Content targeted:
Content targeting involves matching not just keywords that are used in a search query with advertisements, but with matching the actual contents of web pages with search queries. Matching the content of the website the online user initiates their search allows us to focus precisely on the customers that have an interest in your products or services beyond just the keywords being used.
Geo targeted:
Advertising is focused and targeted only to your desired radius of business be it zip codes, cities, counties, states, and countries tracked by IP addresses. Vayu Media matches the online users IP Address to the designations for your advertising campaign and delivers only customers that match your criteria.
Purchase decision targeted:
We reach the consumer who may not think of you, but is ready to make a purchase decision…will they find you? With Vayu Media, you will be there at the point of their purchase decision.
These precise targeting mechanisms are employed so that your advertising dollars
are maximized without any waste
The Power of MyLocalShopping Network
Create an Online Presence
Show Off Your Best Deals Online
Reach Local consumers w/out spending a fortune
The only way to reach 30% of your target market that is online…locally
Auto & Transportation
Communications
Health & Beauty
Entertainment & Lodging
Finance & Professional
Food & Dinning
Home & Garden
Shopping
The Power of MyLocalShopping
Network
Receive searchable micro-site with customizable content (message, products, coupons)
Visual, Interactive and Fully Measurable
Your consumers want information NOT advertising (like the other mediums)…nobody wants to look at advertising, they want value & information
The Power of MyLocalShopping
Network
Customizable Coupons
Customizable Products
Steals & Deals Listing
To Other sites, people go once but have no reason to return frequently – ours is a destination site - we don’t only deliver traffic, but it is repeat traffic…that is what really countsÂ
Consumers are actually looking for your product/service - because there is no other reason to be on the site
We feature product/service offerings not just Coupons
How it works…
Consumer searches for a product/service
Consumer types in a specific keyword search
Links to MyLocalShopping.com specific category based on keyword search
Price, Coupon, Deal, Location, Virtual Tour, etc. entices consumer to contact or visit YOUR BUSINESS
Opportunity for Up-sell, Customer Loyalty and increased profits
Consumer Searches Online Your Business
A Few of Our Clients…
Are you on Top?
If your competitors keep ranking above you in the most popular search engines for targeted {local} searches, at the point of their purchase decision, you risk being irrelevant. A consistent search engine strategy is vital to profiting - or even surviving - in the Internet era. Rely on Vayu Media’s unique blend of technology and experience to achieve rapid results and transform your Internet expectations in ways never seen before. TopPosition Search Engine Optimization This is our proprietary and results driven solution with one focused deliverable: Getting your business listed on the TOP pages of search engine results.
We will optimize keywords and target qualified {local} searches based on your business content and keywords to convert online users into customers. It is a proven process that simply delivers results. Everything we do is white hat certified based on principles and steps that involve:
A Consultation Session
Keyword Research and Recommendations
Link Building Optimization
Content Creation
Website Optimization
Site Maps Creation
Dynamic Site Optimization (If applicable)
Monthly Reporting with Project Status Reports
ClickPro Search Marketing ClickPro Search Marketing is our customized PPC management solution for businesses that want to get the most they can out of every single lead. With this program, we will be able to track and measure traffic that converts into actual leads and sales for your web site business. Our analysts are experts in monitoring the performance and getting the most out of your campaign budget.
How Our Custom PPC Management Works:
A dedicated search analyst will develop the best keywords that describe your business and then build PPC advertising campaigns to target those keyword searches.
We'll manage your pay per click ad campaigns to ensure you are getting the most cost-effective, qualified leads from your ads and the most clicks for your monthly budget.
You'll receive advanced monthly reporting.
Development that includes Custom Description Marketing Content
You can adjust your PPC management plan at any time to fit your growing online advertising needs.
You can also drive and track customer calls from your Web site, based on specific keyword campaigns, with our NEW Pay Per Call® feature.
What that really means is…an advertising campaign that can be highly profitable, delivers a Return on Investment and Grows Your Business!
Be at the Top! With a flat rate pricing model there is no need to worry about fluctuating costs, making the budgeting process much easier. Now you can relax and get back to your real business, knowing that your placement is assured. Let our high level search professionals focus on effective online strategies for your business. The growth in search engine listings over the last decade has been exponential. The competition is enormous and the ability for your business to stand out of the crowd is challenging. The challenges for a local business to stand out are daunting.
Web Design & Ecommerce The following outlines the depth of our expertise and capabilities: • Web Design & Development • Ecommerce Development • Microsites and Brand Sites • Flash Design, Motion Graphics & Post Production • 3D & Interactive Animation With Vayu Media you can count on: • Quality Solutions • On Time Delivery • Fixed Cost • Post Implementation Support
Web Design Solutions
Small Business Website
Professional Look
Flat Rate Monthly Billing
Fast Approach to creating an online presence
Hosting Included
Monthly Content Updates Included
Development within 30 days
Own URL
Full Service Design and Creative
Custom Web Design
Custom Graphics
Integrated Branding
Online and Interactive Marketing
Custom E-commerce Solutions
Interactive Web 3D Demos & Presentations
Interactive Online Product Configurators &
Virtual Designers
Custom Internet Applications
Database Integration
Data Mining for Tracking and Measurability
Custom Programming and Scripting
Content Management Systems
Opt-in Email / Newsletter / Ezine Tools
Virtual Location Maps
Multimedia & Interactive Flash Animation/Slide Show
Examples
Development
Corporate Ecommerce 3d & Interactive Virtual Designers & Flash Games … web solutions that fit. Examples
Internet Marketing Products
Vayu Media offers proven turn-key solutions and utilizes ALL marketing
channels to deploy strategic messaging which delivers the highest
engagement, conversions, and ROI in the local internet advertising landscape
today.
We offer products which enhance our core service solutions including:
Top-Of-Mind Email Marketing
Video Ads & Multimedia Production
Website Hosting
Connect-Now Social Marketing &Optimization
Shopping Comparison Feeds
Press Release Optimization & Distribution
Article Development & Distribution
Vayu Blogcast & Forum Application
Performance Analytics
3D Animation & Product Merchandising
These products are designed to strengthen our core solution offerings. Your marketing
strategist will work with you to meet your needs.
Internet Product Examples
Flash Videos Example
Commercial Videos Example A
Commercial Videos Example B
PR & Article Distribution
Article Example A
Article Example B
Press Release Example A
Press Release Example B
Press Release Example C
3D Animation & Product Configurators
Virtual Designer
Omega Watch
3D Meeting Room
Secret Weapon
Web Design & Ecommerce We interview you to define your needs and translate that into a perfect online identity to achieve your vision. In one company you get creative design and technical expertise. You get website design solutions that fit your budget constraints and technology needs. With us you get to maximize your website return on investment. We plan, build and promote your 24-hour salesman!
How our Team Supports YOU
Marketing Strategy Consulting
Search Engine Marketing Analysis & Optimization
Project Management
Creative & Technical Website Design
To service our client needs in the most seamless and effective fashion we have created a team with four major competencies:
With Vayu Media, you can expect:
A Dedicated Marketing Strategist
Flat Rate Pricing
Turn-Key Solutions
Full Service Web Design & Search Engine Marketing
Geo & Content Targeted Traffic
Positioning on the First Page of Google
The power of the MyLocalShopping Network
Excellent Brand Identity
ROI focused traffic
Custom Descriptions Marketing Content
No Need for Costly & Complex Management
Positioning where the vast majority of targeted clicks occur
Ability to upgrade solutions at any time
Exceptional Customer Service
What Sets Us Apart:
Vayu Media delivers a proven 4 Point Integrated Marketing Solution , a holistic approach to marketing and advertising in the digital economy.
The combination of Vayu Media’s proven turn-key solutions and the utilization of ALL marketing channels to deploy strategic messaging delivers the highest engagement, conversions, and ROI in the local internet advertising landscape today.
Vayu Media is a leader in Web Design & Search Engin more
Vayu Media is a leader in Web Design & Search Engine Marketing Services. Service solutions for small and large businesses. http://www.vayumedia.com less
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