Principles and tools of the social web - An introductory seminar

Preface Principles and terms Important technologies/services Applications Problems Sources Principles and tools of the social web An introductory seminar Dr. Konrad U. F¨rstner o February 19th, 2010 @ EBI, Hinxton, UK

Preface Principles and terms Important technologies/services Applications Problems Sources Table of content 1 Preface 2 Principles and terms 3 Important technologies/services 4 Applications 5 Problems

Preface Principles and terms Important technologies/services Applications Problems Sources Preface You get no handouts as ... we want to save trees ... you will get these slides as a PDF ﬁle ... links work pretty bad on paper

Preface Principles and terms Important technologies/services Applications Problems Sources Preface Terms “Social web”, “Web 2.0” (strongly promoted by O’Reilly), “Collaborative web” Very fuzzy deﬁnition No big diﬀerence to Tim Berners-Lees basic idea of a read-and-write web

Preface Principles and terms Important technologies/services Applications Problems Sources Everybody can be a sender Improved usability Low technical and ﬁnancial barriers Easy to use rich desktop-like applications (e.g. due to AJAX)

Preface Principles and terms Important technologies/services Applications Problems Sources User generated content Collaborative creation “Wisdom of crowds” “Crowd-sourcing”

Preface Principles and terms Important technologies/services Applications Problems Sources Network eﬀect More participants = more value per participant

Preface Principles and terms Important technologies/services Applications Problems Sources Reusability / Mash-ups Open standards + APIs The web as platform E.g. RSS “Really Simple Syndication” Content + meta data Makes following and sharing of content easy

Preface Principles and terms Important technologies/services Applications Problems Sources The importance of data ... increases

Preface Principles and terms Important technologies/services Applications Problems Sources Open licenses Classic copyright limits the sharing and extension of cultural goods Creative commons licenses (a.o.) free content ⇒ “Share, Remix, Reuse - Legally”

Preface Principles and terms Important technologies/services Applications Problems Sources Functions/user groups change Many web services / tools are used in a diﬀerent way and by diﬀerent people than planned in the beginning

Preface Principles and terms Important technologies/services Applications Problems Sources The long tail Critical mass easier reachable Solutions for niche target groups become feasible

Preface Principles and terms Important technologies/services Applications Problems Sources Folksonomy Social classiﬁcation and tagging of items

Preface Principles and terms Important technologies/services Applications Problems Sources Social graph Abstraction of human relationships Node - individuals or groups Edges - social relationships like friendships

Preface Principles and terms Important technologies/services Applications Problems Sources Some business models Advertisement Freemium - basic service for free, extras for a fee Trend spotting None - waiting to be bought by big player (e.g. Google)

Preface Principles and terms Important technologies/services Applications Problems Sources Some more recent developments The real-time web Location based services Add-on: combined with augmented reality Semantic markup Data portability / distributed networks

Preface Principles and terms Important technologies/services Applications Problems Sources Blogs Web log Structure of a blog post Title Author(s) Content Comments Tags/Categories Permalink

Preface Principles and terms Important technologies/services Applications Problems Sources Blogs Blogroll Linkback (Refback/Trackback/Pingback) Example types of blogs Edublog Travelblog Artblog Open lab journal Corporateblog

Preface Principles and terms Important technologies/services Applications Problems Sources Blogs Self-hosted software like Wordpress, Habari Blog services like Blogger.com, Livejournal

Preface Principles and terms Important technologies/services Applications Problems Sources Podcasts Blogs/Feeds that mainly/only link audio or video ﬁles

Preface Principles and terms Important technologies/services Applications Problems Sources Wikis Collaborative content generation and management Examples: Wikipedia, Wikitravel

Preface Principles and terms Important technologies/services Applications Problems Sources Social network services Some examples Managing your social graph General: Facebook, Friendster Business: LinkedIn, Xing Science: Nature network, BiomedExperts Hospitality: Couchsurﬁng, Be Welcome Mobile: Foursquare, brightkite Create your own one: Ning

Preface Principles and terms Important technologies/services Applications Problems Sources Media sharing platforms Images: Flickr, Picasa Videos: YouTube, Vimeo Slides (and publications): e.g. Slideshare, Nature preceedings

Preface Principles and terms Important technologies/services Applications Problems Sources Social tagging URLs: delicious, simpy News: digg, reddit Publications: CiteULike, Connotea

Preface Principles and terms Important technologies/services Applications Problems Sources Microblogging Usually limited number of characters per messages Real-time updates and searches

Preface Principles and terms Important technologies/services Applications Problems Sources Microblogging Best known - Twitter 140 characters per message Tweet, retweets Hashtags Connection not necessarily bidirectional followers and following URL shorteners like bit.ly or is.gd gained popularity

Preface Principles and terms Important technologies/services Applications Problems Sources Aggregators Bundling and sharing of users’ online activities E.g. FriendFeed, Cliqset

Preface Principles and terms Important technologies/services Applications Problems Sources Source of news Easy individual selection of info streams Social ﬁltering Serendipitous discovery

Preface Principles and terms Important technologies/services Applications Problems Sources Getting solutions Asking question at general or specialized platforms “Dear lazyweb ...” E.g. Aarkvard, Sciencestack

Preface Principles and terms Important technologies/services Applications Problems Sources Knowledge exchange and management E.g. a wiki in an institute E.g. shared link and publication collections in a group

Preface Principles and terms Important technologies/services Applications Problems Sources Building and maintaining communities Spreading news Harvesting feedback and proposals

Preface Principles and terms Important technologies/services Applications Problems Sources Identity building and reputation management For individuals or organisations

Preface Principles and terms Important technologies/services Applications Problems Sources Open Science Publishing raw results Open lab journals

Preface Principles and terms Important technologies/services Applications Problems Sources Walled gardens and data lock-in Missing data portability Users give rights to the site owner

Preface Principles and terms Important technologies/services Applications Problems Sources Private data, privacy, identity Once in the web - hard to get out again Identity theft

Preface Principles and terms Important technologies/services Applications Problems Sources Community management is tough Critical mass, rules, permissions, work ﬂow, complaints, consensus, vandalism, conﬂicts, attribution, discussion ...

Preface Principles and terms Important technologies/services Applications Problems Sources Interruptions Frequent notiﬁcations = perfect productivity killer Solution: Have ﬁxed times for checking news

Preface Principles and terms Important technologies/services Applications Problems Sources Image sources/attribution http://www.flickr.com/photos/library_of_congress/2179910918/ http://www.flickr.com/photos/calliope/72949751 http://commons.wikimedia.org/wiki/File:Wikinews_Broadcast_Studio.jpg http://commons.wikimedia.org/wiki/File:Criminal_brains.jpg http://www.flickr.com/photos/truthdevelopment/2249491026/ http://www.flickr.com/photosm/stylianosm/3989939286/ http://www.flickr.com/photos/86399392@N00/109404222 http://wiki.creativecommons.org/images/6/62/Creativecommons-informational-flyer_eng.pdf http://www.flickr.com/photos/96302395@N00/2514147406 http://en.wikipedia.org/wiki/File:Long_tail.svg http://www.flickr.com/photos/marksurman/3604105727/ http://www.flickr.com/photos/library_of_congress/2162922839/ http://www.flickr.com/photos/marksurman/3604105727/ http://www.flickr.com/photos/tinfoilraccoon/197640807 http://commons.wikimedia.org/wiki/File:Future73nb.jpg http://www.flickr.com/photos/30360780@N02/3420795034/

Preface Principles and terms Important technologies/services Applications Problems Sources Image sources/attribution http://commons.wikimedia.org/wiki/File:His_Master’s_Voice.jpg http://commons.wikimedia.org/wiki/File:Chiodini_wiki.jpg http://www.flickr.com/photos/library_of_congress/2163151837/ http://commons.wikimedia.org/wiki/File:Burmese_music_casette_tapes,_Yangon,_Myanmar.jpg http://flickr.com/photos/marksurman/3604105727/ http://commons.wikimedia.org/wiki/File:Neuntprotect{grmnU@D1ex{setboxz@ hbox{char127}dimen@-.45exadvancedimen@htz@fontdimen5fontdimen@}accent127 fontdimen5fontgrmnU@Do}penalty@Mhskipz@skipter_gr.jpg http://www.flickr.com/photos/library_of_congress/2179931690/ http://www.flickr.com/photos/bravenewtraveler/2278115499/ http://www.flickr.com/photos/ccacnorthlib/3554628032/ http://commons.wikimedia.org/wiki/File:Team_touching_hands.jpg http://www.flickr.com/photos/fazen/3778408/ http://www.flickr.com/photos/cambodia4kidsorg/3807807369/ http://www.flickr.com/photos/jurvetson/128239619/ http://www.flickr.com/photos/russellbernice/261188642/

Preface Principles and terms Important technologies/services Applications Problems Sources About this document A Created in L TEX using the beamer class, TeX Live, Emacs and gimp. All these programs run on OpenBSD. http://www.latex-project.org http://latex-beamer.sourceforge.net http://www.tug.org/texlive/ http://www.gnu.org/software/emacs http://www.gimp.org/ http://www.openbsd.org Published under the Creative Commons Attribution 3.0 License (*) http://creativecommons.org/licenses/by/3.0/ by Konrad F¨rstner o http://konrad.foerstner.org (*) Excepting the EMBL Logo Document version 1.0 2010/02/19

Principles and tools of the social web - An introductory seminar

by Konrad Förstner on Feb 20, 2010

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Principles and tools of the social web - An introductory seminar — Presentation Transcript