Mobilni Internet - Milan Markov - biZbuZZ 2011

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Mobilni Internet - Milan Markov - biZbuZZ 2011

  1. 1. Mobile InternetMilan M. MarkovProduct Manager for Mobile Broadband on Small Screen – Consumer segment
  2. 2. What, in fact, are we talking about here? Mobile Internet refers to access to the Internet from a mobile device, such as a smartphone or laptop via integrated abilities or via an independent device (such as a USB modem or PCMCIA card). Mobile Internet refers to gaining access to the Internet using a lightweight, handheld device.2 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  3. 3. Internet (r)evolution We were born to move!3 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  4. 4. Mobile internet as new technological cycle Growth of mobile internet Mobile internet is bigger than 10+ billion any other technology Desktop internet 1+ billion Personal computer 100+ million Minicomputer 10+ million Mainframe 1+ million 1960 1970 1980 1990 2000 2010 20204 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  5. 5. Forecast, forecast, forecast... devices?5 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  6. 6. Forecast, forecast, forecast... traffic?6 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  7. 7. Interesting facts about Mobile Internet today• Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row• Last year’s mobile data traffic was three times the size of the entire global Internet in 2000• Mobile video traffic will exceed 50 percent for the first time in 2011• Mobile network connection speeds doubled in 2010• The top 1 percent of mobile data subscribers generate over 20 percent of mobile data traffic, down from 30 percent 1 year ago• Average smartphone usage doubled in 2010. The average amount of traffic per smartphone in 2010 was 79 MB per month, up from 35 MB per month in 2009• Smartphones represent only 13 percent of total global handsets in use today, but they represent over 78 percent of total global handset traffic• Android approaches iPhone levels of data use• In 2010, 3 million tablets were connected to the mobile network, and each tablet generated 5 times more traffic than the average smartphone• Nonsmartphone usage increased 2.2-fold to 3.3 MB per month in 2010, compared to 1.5 MB per month in 2009 7 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  8. 8. Interesting facts about future Mobile Internet• Global mobile data traffic will increase 26-fold between 2010 and 2015• There will be nearly one mobile device per capita by 2015• Mobile network connection speeds will increase 10-fold by 2015• Two-thirds of the world’s mobile data traffic will be video by 2015• Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010• The average smartphone will generate 1.3 GB of traffic per month in 2015• There will be 788 million mobile-only Internet users by 2015• The mobile network will break the electricity barrier in more than 4 major regions by 2015 (Sub-Saharan Africa, Southeast Asia, South Asia, and the Middle East) 8 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  9. 9. Drivers of Mobile Internet growth9 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  10. 10. Mobilni internet u Srbiji – do sada…• Danas, sva tri operatera na tržištu učestvuju u ponudi usluga mobilnog interneta• Voice + data tarifni paketi za korisnike mobilnog interneta na mobilnim telefonima• Napredniji internet dodaci• Pojava mobilnog interneta (tarifnih paketa) za desktop i laptop računare praćeni novim tehnologijama - 3G, HSDPA, HSPA, HSPA+…• Jednostavni internet dodaci i specijalizovani data paketi• Mobilni internet po “Pay as you go” principu – WAP, GPRS, EDGE tehnologije10 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  11. 11. Mobilni internet u Srbiji – sutra! Application Mobile Private Industrial Business developers, operators consumers users usersWeb/mobiledevelopers, Internetpreduzetnici,mCommerce,mBanking…11 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  12. 12. Mobilni internet u Telenor mreži Svakodnevno radimo za vas, da vam obezbedimo najbolju pokrivenost signalom, gde god da se nalazite… …izgrađujemo najbolju mrežu za prenos podataka u Srbiji, kako biste doživeli najbolje moguće iskustvo na mobilnom internetu sa uređajem po vašem izboru.12 Milan M. Markov – Product Manager for Mobile Broadband on Small Screen – Consumer Segment
  13. 13. Pitanja?Hvala na pažnji! Mobile Internet Milan M. Markov Product Manager for Mobile Broadband on Small Screen – Consumer segment

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