Infinum mobilne aplikacije za banke - Tomislav Car - biZbuZZ 2011

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  • 1. INFINUMbanking mobile apps Tomislav Car
  • 2. INFINUMMobile Development Ruby on Rails HTML5 Android iPhone iPad bada Symbian www.infinum.hr
  • 3. KLIJENTIbanke, medijske kuće, brandovi, mobilni operateri...
  • 4. $100.000Samsung Global Developer Challenge badaSports app
  • 5. OTHER AWARDSMobitel, VIPnet and T-Mobile developer contests
  • 6. MOBILE MONDAY CROATIA www.momocroatia.com
  • 7. GUN FOR HIREmobile development po narudžbi
  • 8. VIJESTI24sata iPhone
  • 9. VIJESTI24sata Android
  • 10. TRAVELHAK - Hrvatski Auto Klub
  • 11. TRAVELHAK - Hrvatski Auto Klub
  • 12. CAR SERVICE Groundlink
  • 13. CAR SERVICE Groundlink
  • 14. CAR SERVICE Groundlink
  • 15. Gdje je krenulo
  • 16. MOBYMAPmobilni operateri (2005.g)
  • 17. KAO BRUCOŠI osnovali tvrtku
  • 18. JAVA, OBJECTIVE C, C++, RUBY Javascript, HTML, CSS, Flash, MySQL, PHP, QT...
  • 19. 2011. 10 ljudi, 40+ aplikacija5.000.000 linija koda (28% svih statistika je izmišljeno)
  • 20. “OVERNIGHT SUCCESS”procjena prihoda $70M - napravili 51 igru prije
  • 21. Mobile banking
  • 22. CILJ?mobile banking proizvod koji je brz sexy koristan user friendly dobro dizajniran tons of cool features za sve relevantne platforme
  • 23. PRVE GENERACIJE jako loše
  • 24. MOBILNOBANKARSTVO Raiffeisen Bank
  • 25. MOBILNOBANKARSTVO mobile banking
  • 26. MOBILNITOKENautentifikacija
  • 27. POTENCIJALNI PROBLEMI banke spore konzervativne jesam rekao spore?ne razmišljaju o user experiencu, dizajnu itd. sigurnost mora biti top issue
  • 28. 7 MASS MEDIA1. Print2. Recordings3. Cinema4. Radio5. Television6. Internet7. Mobile phones
  • 29. MOBILE UNIQUE• First personal mass media• Permanently carried• Always on• Built-in payment mechanism• Available at the point of creative inspiration• Most accurate audience measurement• Captures the social context of media consumption• Allows augmented reality to be used in media• Digital interface to the real world
  • 30. MOBILE ONLY lokacija kamera akcelerometar telefonski poziv always on always with you payment
  • 31. 7. top tips!inspired by @istok
  • 32. 1. APP MORA BITI KORISTAN zvuci glupo?
  • 33. 2. APP STORE REVIEWS nema milosti
  • 34. 3. BUDITE SPREMNIApple vas može naguziti u svakom trenu
  • 35. 4. NATIVE DEVELOPMENT potrebni za razinu bolji programeri nego za PHP based website
  • 36. 5. FRAGMENTACIJA sve je većapostat će gore prije nego postane bolje
  • 37. 6. LOKALIZACIJA“samo zamijeniš resource fileove” - gotovo nikad
  • 38. 7. UGRADITE BIRTIJA EFFECT efekt da korisnici pokazuju aplikaciju u birtiji
  • 39. HVALA tomislav@infinum.hr www.infinum.hrtwitter.com/carr_