Statoil i en global mediehverdagJannik Lindbæk jr – Vice president Media Relations
“Statoil is the kind of oil     company that other oil       “Får miljørefs for     companies want to be            gigant...
3    Classification: Internal   2011-10-11
“Open, honest and fact-based                               communication is critical to our                               ...
5    Classification: Internal   2011-10-11
COS1003776-   Classification: Internal   2011-05-13
Communication organisation organisation                                          CCOM             Corporate communication ...
Media relations                                                                              Media Relations              ...
Core reputation drivers for oil and gas companies                                    Key factors in the eyes of the genera...
Media profile evolved since 2010                                                                                          ...
April 07: Kjøper North American Oil Sands Corporation       April 10: Teknologiplan for å kutte utslippene >40% innen 2025...
Bildebruk i media12     Classification: Internal   2011-10-11
13     Classification: Internal   2011-10-11
Apr 10:    Macondo  Mai 10:    Gullfaks  Apr 11:    Skrugard14 -       Classification: Internal   2011-05-13
15
16
17
18     Classification: Internal   2011-10-11
Jannik Lindbæk jrVice president Media Relationsjljr@statoil.com@janniklindbaekwww.statoil.com19
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Jannik Lindbæk jr.: Statoil i en norsk og global mediehverdag

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Statoil er det desidert mest omtalte selskapet i norske medier, samtidig omfattes virksomheten med økende interesse fra internasjonale medier. Jannik Lindbæk jr. er informasjonsdirektør med ansvar for konsernets medierelasjoner, og vil presentere Statoils mediestrategi med utgangspunkt i kjente mediesaker som oljesand og operasjonene på norsk sokkel.

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Jannik Lindbæk jr.: Statoil i en norsk og global mediehverdag

  1. 1. Statoil i en global mediehverdagJannik Lindbæk jr – Vice president Media Relations
  2. 2. “Statoil is the kind of oil company that other oil “Får miljørefs for companies want to be gigantkjøp” when they grow up”2
  3. 3. 3 Classification: Internal 2011-10-11
  4. 4. “Open, honest and fact-based communication is critical to our business success.”4 Classification: Internal 2011-10-11
  5. 5. 5 Classification: Internal 2011-10-11
  6. 6. COS1003776- Classification: Internal 2011-05-13
  7. 7. Communication organisation organisation CCOM Corporate communication Reidar Gjærum Business area communication, BA DPN COM DPI COM DPNA COM MPR COM TPD COM EXP COM Development and Development and Development and Marketing, Processing Technology, Projects Exploration COM Production Norway Production Production North and Renewable and Drilling COM COM International COM America COM Energy COM Jone Stangeland Bjørn Otto Ola Morten Øistein Eskil Eriksen Kjersti Tvedt Sverdrup Aanestad Johannessen Morstøl Functional area, FA GLD COM Global delivery COM SN PPA MR SR BC PLC Strategy Political Media relations Social Brand People and leadership Hild Stuland Larsen and network and public affairs responsibility communication communication (acting from 19 May) Kristi Hegna Geir Axelsen Jannik Lindbæk jr. Baiba Anda Kathrine Mo Cathrine Torp Eggen (from 19 May) Rubesa (August 2011) COS1003777- Classification: Internal 2011-05-13
  8. 8. Media relations Media Relations Jannik Lindbæk Jr. Administration Tone Bekkevold Financial Corporate Emergency DPN MPR International initiatives preparedness spokesperson spokesperson spokesperson communication (upstream) Fredrik Norman Per Arne Solend Ørjan Heradstveit Ola Anders Skauby Morten Eek Bård Glad Liv Jannie Omdal Pedersen COS1003778- Classification: Internal 2011-05-13
  9. 9. Core reputation drivers for oil and gas companies Key factors in the eyes of the general public Credible media appearance Credible media appearance is becoming increasingly important. Favourability Reliable top management Media appearance and leadership are crucial when people evaluate the reputation of oil and gas companies. Management Thinks and acts in a long-term perspective Strategic long-term perspective is also more important today than in 2007-09 Vision / Strategy Source: TNS COS100377
  10. 10. Media profile evolved since 2010 Gassled • Monthly Vol & Fav: Statoil, 2010-2011 Skrugard divestment discovery announced Trade Unions Water speak out management Aldous/ Avaldsnes Mongstad against HSE & case Peregrino find delays Lund official announced Gullfaks opening AGM 2010 2011 COS10037710 - Classification: Internal 2011-05-13
  11. 11. April 07: Kjøper North American Oil Sands Corporation April 10: Teknologiplan for å kutte utslippene >40% innen 2025 Jan 11: Produksjonen starter Mai 11: Oil sands report card COS10037711 - Classification: Internal 2011-05-13
  12. 12. Bildebruk i media12 Classification: Internal 2011-10-11
  13. 13. 13 Classification: Internal 2011-10-11
  14. 14. Apr 10: Macondo Mai 10: Gullfaks Apr 11: Skrugard14 - Classification: Internal 2011-05-13
  15. 15. 15
  16. 16. 16
  17. 17. 17
  18. 18. 18 Classification: Internal 2011-10-11
  19. 19. Jannik Lindbæk jrVice president Media Relationsjljr@statoil.com@janniklindbaekwww.statoil.com19
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