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Department of Commerce
Business means all activities which generates wealth. In these activities, goods are produced or
purchased and then are sold on profits.
In the restricted sense, business will be treated as the purchase and sale of things.
In the Broader sense of the term, business is the sum total of all those activities which take place right
from the production of goods and services down to the task of taking them to the consumers.
Following are main business objectives:
1. Economic objectives 2. Social objectives
a)To earn profit a) Service to society
b)To Grow the business b) Employee satisfaction and development
c) Innovation of new products c) Quality products and services
d) Fair return to investors
e) Good corporate citizenship
The environment includes factors outside the
firm which can lead to opportunities for or
threats to the firm.
The environment means the set of relevant
factors under the influence of which a firm
has to operate.
Business environment may be defined as the set of
external and internal factors which affects the
decisions of business.We can divide business
environment into two parts
1. The Micro Environment
2. The Macro Environment
The business firm is a micro-economic unit and the
business environment furnishes the macro economic
content under which a firm operates.
The environment of business consists of all those
external things to which it is exposed and by which it
may be influenced, directly or indirectly.
These are powers which are deeply related with company and company can control these type of environment by improving its capacity
Suppliers are the persons who supply raw material to company.
Customers are the persons who buy goods from company.
3. Market Intermediaries
Market intermediaries are those person who helps company to sell its products.
4. Financial Intermediaries
Financial intermediaries are those institutions who provide loan, credit and advance to company.
Competitors are those who also sell same product of company.
Public is those group of people who can buy or who can show their interest to buy the products of company.
Macro environment of business means all external factors which affects company
and its business and there is no control of company on these factors.
1. Economic Environment
In economic environment, we can include govt. budget, import and export
policies, economic system and economic conditions.
2. Political and Governmental Environment
In political and government environment, we can include legislature's decisions,
executive's decisions and judiciary decision which affect company's business.
3. Socio cultural Environment
Socio-cultural environment includes morality, religion, education, health of
peoples and family importance.
- See more at: http://business.svtuition.org/2010/09/introduction-to-business-
4. Natural Environment In natural environment, we can include
season, place elements, natural resources etc.
5. Demographic Environment In demographic environment, we
can include size of population, growth rate of population,
age composition, sex composition and family size.
6.Technological Environment In technological environment,
we can include ecommerce technology, online payment,
Internet technology, mobile banking and 3G technology and
all other new technology which affect company's business.
7. International Environment In international environment, we
can includes rules and regulation ofWTO,WB and MNC's
affect on our company's business.
The six environmental factors of the PESTEL
analysis are the following:
1. Political factors
Unemployment Policy, etc.
2. Economical factors
Growth in spending power
Rate of people in a pensionable age
Recession or Boom
4. Technological factors
Research and Development
Rate of technological change
5. Environmental factors
Pollution monitoring, etc.
6. Legal factors
Health and safety
labor laws etc.