Sample Marketing Plan

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Sample Marketing Plan

  1. 1. Topic : Hello T-shirt Printing PAÑÑÁSÁSTRA UNIVERSITY OF CAMBODIA SANN SOURHARO Group: 6 Mr.TIN KOLZA Mr. SOK BUNLY Mr. KHIEV VIRA Miss. NOUN SOVANARAT Mr. HANG AMRIN
  2. 2. Content 1. Executive Summary 2. Situation Analysis 3. Marketing Strategy 4. Marketing Mix 5. Financial Summary
  3. 3. I. Executive Summary  Hello T-shirt Printing is offering T-shirt printing and allow consumer can design their own t-shirt and can choose our sample design T-shirt on our website.  Hello T-shirt Printing Shop is set up at No 165 St Norodom Blvd, at 400m south of Independent Monument , Phnom Penh, will be have a store front in well as a comprehensive website that allows ordering to occur anywhere.
  4. 4. II. Situation Analysis: 1.Marketing Need • Standard T-shirt printing • Provide Good Service to consumer • Acceptable price in market competition • Can choose and design their own t-shirt 2. The Market • Market Demographics • Market Trends • Market Growth • Microenvironme nt 3.The Company • Mission • Product & Service offering • Start-Up company Budget • SWOT Analysis • Competitors
  5. 5. Our Mission - Be the First T-shirt shop that can allow consumer can choose and design their own t- shirt through our website. - Offering the finest in custom shirt with a simple printing and sublimation production. - We will offer customers the best product at the best price.
  6. 6. Our Team List CEO and key management by name:  Hang Amrin CEO  Khiev Vira Marketing Manager  Tin Kolza Product and Desinge Manager  Ngoun Narath Public Relation Manager  Sok Bunly Accounting and Financing Manager  Include previous accomplishments to show that these  are people with a record of success.  Summarize number of years of experience in this field.
  7. 7. Startup company budget computer 8 $750.00 $6,000.00 HP 1020 Printer 2 $60.00 $120.00 HP Sublimation 2 $600.00 $1,200.00 Office Supply 1 $5,000.00 $5,000.00 Printed Material 1 $800.00 $800.00 Small T-shirt inventory 1 $12,000.00 $12,000.00 Wi-Fi box 1 $50.00 $50.00 Website 1 $200.00 $200.00 Total of Start- up $25,170.00
  8. 8. SWOT ANAYSIS Strengths Weakness Opportunity Threats
  9. 9. III. Marketing Strategy Value Prepositi on Critical Issue Financial Objective Marketing Objective Target Market Strategy Messaging
  10. 10. IV. Marketing Mix Product Place Price Promotion
  11. 11. Product by Hello T- shirt Printing Disable Me 2 T-shirt Sample Sample T-shirt Design
  12. 12. Product by Hello T- shirt Printing IRON MAN T-shirt Sample
  13. 13. Place  No 165 St Norodom Blvd, at 400m south of Independent Monument , Phnom Penh.
  14. 14. Price T-shirt rate:  Short-sleeves T-shirt white - $3.3 (Good);  Short-sleeves T-shirt white - $3 (Simple);  Short-sleeves T-shirt color - $3.4 (Good);  Short-sleeves T-shirt color- $3 (simple);  Polo Shirt white - $ 5.5 (Good);  Polo shirt white - $ 5 (simple);
  15. 15. Promotion 4.4.1. Advertising: Via print ads in trade publication Internet and Facebook. 4.4.2. Public Relation: - Private Company - Public Company - Other University or individual. 4.4.3. Direct Marketing: - Hello T-Shirt printing shop will sent the information to our customer That have contract with our shop by e-mail or we can go direct to our clients
  16. 16. Web Page helloprinting.weebly.com  Design with nice flat  posting new sample design T-shirt every day.  Build with best functionality that makes consumer can custom and design sample T-shirt through online.  Detail our shop information clearly
  17. 17. Custom Your Design on Webpage
  18. 18. V. Financial Our annual marketing budget is $5,000. Sales are expected to achieve revenue of $210,965. . Our marketing expenses will equate to approximately $29,965 of the overall revenue.
  19. 19. Profit and Loss 2014 2015 2016 Sales $210,965 $ 1,829,596.26 $ 1,882,633.82 Direct Cost of Sales $170,280 $1,459,548 $1,500,184 Other Costs of Sales $0 $0 $0 Total Cost of Sales $170,280 $1,459,548 $1,500,184 Gross Margin $40,685 $370,048 $382,450 Gross Margin % 19% 20% 20% Operating Expenses Payroll $12,775 $13,020 $13,671 Marketing/Promotion $3,913 $3,521 $3,169 Depreciation $0 $0 $0 Rent $9,000 $17,250 $16,500 Utilities $3,000 $5,750 $5,500 Insurance $0 Payroll Taxes $1,278 $2,418 $2,318 Other $0 Total Operating Expenses $29,965 $41,959 $41,158 Percentage of expense 14% 2% 2% Contribution Margin $10,720 $328,089 $341,292 Contribution Margin/sale 5% 18% 18%
  20. 20. 80% 82% 84% 86% 88% 90% 92% 94% 96% 98% 100% 2014 2015 2016 Sales Vs Expense Yearly Sales Total Operating Expenses
  21. 21. ($3,000) ($2,000) ($1,000) $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 1 2 3 4 5 6 7 8 9 10 11 12 Profit Monthly
  22. 22. Total Expense Appemdix Table: Marketing Budget 2014 2015 2016 Marketing Expense Budget Print Advertising $2,153 $2,045 $1,943 Internet Advrtising $540 $540 $540 Public Relations $861 $818 $777 Other $359 $341 $324 Total Expense $3,913 $3,744 $3,584 Persent of Expense 2% 2% 1% $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 Own/Manager Employees Waiter/Waitress Cleaners Securaty Guard Personel Plan Yearly 2014 2015 2016 Total Expense2014: $29,965

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