I. Executive Summary
Hello T-shirt Printing is offering T-shirt printing and
allow consumer can design their own t-shirt and
can choose our sample design T-shirt on our
Hello T-shirt Printing Shop is set up at No 165 St
Norodom Blvd, at 400m south of Independent
Monument , Phnom Penh, will be have a store front
in well as a comprehensive website that allows
ordering to occur anywhere.
II. Situation Analysis:
• Standard T-shirt
• Provide Good
• Acceptable price
• Can choose and
design their own
2. The Market
• Market Trends
• Market Growth
• Product &
• SWOT Analysis
- Be the First T-shirt shop that can allow
consumer can choose and design their own t-
shirt through our website.
- Offering the finest in custom shirt with a
printing and sublimation production.
- We will offer customers the best product at
the best price.
List CEO and key management by name:
Hang Amrin CEO
Khiev Vira Marketing Manager
Tin Kolza Product and Desinge Manager
Ngoun Narath Public Relation Manager
Sok Bunly Accounting and Financing Manager
Include previous accomplishments to show that these
are people with a record of success.
Summarize number of years of experience in this field.
Startup company budget
computer 8 $750.00 $6,000.00
HP 1020 Printer 2 $60.00 $120.00
HP Sublimation 2 $600.00 $1,200.00
Office Supply 1 $5,000.00 $5,000.00
Printed Material 1 $800.00 $800.00
Small T-shirt inventory 1 $12,000.00 $12,000.00
Wi-Fi box 1 $50.00 $50.00
Website 1 $200.00 $200.00
Total of Start- up $25,170.00
III. Marketing Strategy
IV. Marketing Mix
Product by Hello T-
Disable Me 2 T-shirt
Sample T-shirt Design
Product by Hello T-
IRON MAN T-shirt Sample
No 165 St Norodom Blvd, at 400m
south of Independent Monument
, Phnom Penh.
Short-sleeves T-shirt white - $3.3
Short-sleeves T-shirt white - $3
Short-sleeves T-shirt color - $3.4
Short-sleeves T-shirt color- $3
Polo Shirt white - $ 5.5 (Good);
Polo shirt white - $ 5 (simple);
4.4.1. Advertising: Via print ads in trade
publication Internet and Facebook.
4.4.2. Public Relation:
- Private Company
- Public Company
- Other University or individual.
4.4.3. Direct Marketing:
- Hello T-Shirt printing shop will sent the
information to our customer That have contract with
our shop by e-mail or we can go direct to our clients
Design with nice flat
posting new sample design T-shirt
Build with best functionality that
makes consumer can custom and
design sample T-shirt through online.
Detail our shop information clearly