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  • 1. Topic : Hello T-shirt Printing PAÑÑÁSÁSTRA UNIVERSITY OF CAMBODIA SANN SOURHARO Group: 6 Mr.TIN KOLZA Mr. SOK BUNLY Mr. KHIEV VIRA Miss. NOUN SOVANARAT Mr. HANG AMRIN
  • 2. Content 1. Executive Summary 2. Situation Analysis 3. Marketing Strategy 4. Marketing Mix 5. Financial Summary
  • 3. I. Executive Summary  Hello T-shirt Printing is offering T-shirt printing and allow consumer can design their own t-shirt and can choose our sample design T-shirt on our website.  Hello T-shirt Printing Shop is set up at No 165 St Norodom Blvd, at 400m south of Independent Monument , Phnom Penh, will be have a store front in well as a comprehensive website that allows ordering to occur anywhere.
  • 4. II. Situation Analysis: 1.Marketing Need • Standard T-shirt printing • Provide Good Service to consumer • Acceptable price in market competition • Can choose and design their own t-shirt 2. The Market • Market Demographics • Market Trends • Market Growth • Microenvironme nt 3.The Company • Mission • Product & Service offering • Start-Up company Budget • SWOT Analysis • Competitors
  • 5. Our Mission - Be the First T-shirt shop that can allow consumer can choose and design their own t- shirt through our website. - Offering the finest in custom shirt with a simple printing and sublimation production. - We will offer customers the best product at the best price.
  • 6. Our Team List CEO and key management by name:  Hang Amrin CEO  Khiev Vira Marketing Manager  Tin Kolza Product and Desinge Manager  Ngoun Narath Public Relation Manager  Sok Bunly Accounting and Financing Manager  Include previous accomplishments to show that these  are people with a record of success.  Summarize number of years of experience in this field.
  • 7. Startup company budget computer 8 $750.00 $6,000.00 HP 1020 Printer 2 $60.00 $120.00 HP Sublimation 2 $600.00 $1,200.00 Office Supply 1 $5,000.00 $5,000.00 Printed Material 1 $800.00 $800.00 Small T-shirt inventory 1 $12,000.00 $12,000.00 Wi-Fi box 1 $50.00 $50.00 Website 1 $200.00 $200.00 Total of Start- up $25,170.00
  • 8. SWOT ANAYSIS Strengths Weakness Opportunity Threats
  • 9. III. Marketing Strategy Value Prepositi on Critical Issue Financial Objective Marketing Objective Target Market Strategy Messaging
  • 10. IV. Marketing Mix Product Place Price Promotion
  • 11. Product by Hello T- shirt Printing Disable Me 2 T-shirt Sample Sample T-shirt Design
  • 12. Product by Hello T- shirt Printing IRON MAN T-shirt Sample
  • 13. Place  No 165 St Norodom Blvd, at 400m south of Independent Monument , Phnom Penh.
  • 14. Price T-shirt rate:  Short-sleeves T-shirt white - $3.3 (Good);  Short-sleeves T-shirt white - $3 (Simple);  Short-sleeves T-shirt color - $3.4 (Good);  Short-sleeves T-shirt color- $3 (simple);  Polo Shirt white - $ 5.5 (Good);  Polo shirt white - $ 5 (simple);
  • 15. Promotion 4.4.1. Advertising: Via print ads in trade publication Internet and Facebook. 4.4.2. Public Relation: - Private Company - Public Company - Other University or individual. 4.4.3. Direct Marketing: - Hello T-Shirt printing shop will sent the information to our customer That have contract with our shop by e-mail or we can go direct to our clients
  • 16. Web Page helloprinting.weebly.com  Design with nice flat  posting new sample design T-shirt every day.  Build with best functionality that makes consumer can custom and design sample T-shirt through online.  Detail our shop information clearly
  • 17. Custom Your Design on Webpage
  • 18. V. Financial Our annual marketing budget is $5,000. Sales are expected to achieve revenue of $210,965. . Our marketing expenses will equate to approximately $29,965 of the overall revenue.
  • 19. Profit and Loss 2014 2015 2016 Sales $210,965 $ 1,829,596.26 $ 1,882,633.82 Direct Cost of Sales $170,280 $1,459,548 $1,500,184 Other Costs of Sales $0 $0 $0 Total Cost of Sales $170,280 $1,459,548 $1,500,184 Gross Margin $40,685 $370,048 $382,450 Gross Margin % 19% 20% 20% Operating Expenses Payroll $12,775 $13,020 $13,671 Marketing/Promotion $3,913 $3,521 $3,169 Depreciation $0 $0 $0 Rent $9,000 $17,250 $16,500 Utilities $3,000 $5,750 $5,500 Insurance $0 Payroll Taxes $1,278 $2,418 $2,318 Other $0 Total Operating Expenses $29,965 $41,959 $41,158 Percentage of expense 14% 2% 2% Contribution Margin $10,720 $328,089 $341,292 Contribution Margin/sale 5% 18% 18%
  • 20. 80% 82% 84% 86% 88% 90% 92% 94% 96% 98% 100% 2014 2015 2016 Sales Vs Expense Yearly Sales Total Operating Expenses
  • 21. ($3,000) ($2,000) ($1,000) $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 1 2 3 4 5 6 7 8 9 10 11 12 Profit Monthly
  • 22. Total Expense Appemdix Table: Marketing Budget 2014 2015 2016 Marketing Expense Budget Print Advertising $2,153 $2,045 $1,943 Internet Advrtising $540 $540 $540 Public Relations $861 $818 $777 Other $359 $341 $324 Total Expense $3,913 $3,744 $3,584 Persent of Expense 2% 2% 1% $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 $4,500 Own/Manager Employees Waiter/Waitress Cleaners Securaty Guard Personel Plan Yearly 2014 2015 2016 Total Expense2014: $29,965