Measuring Social Media: History & Tools

Past, Present and Future:Measuring Social Media’s Impact @aknecht

What is Social Media? @aknecht

MarketingWhat is Social Media? //////// @aknecht

@aknecht

Social Marketing Through the Ages• Gutenberg’s Printing Press (1440) – Goal, make the bible accessible to all @aknecht

Social Marketing Through the Ages• Gutenberg’s Printing Press – Catalyst to the French Revolution @aknecht

Social Media Through the Ages• Sound familiar? – The Arab Spring (Facebook & Twitter) @aknecht

Social As Marketing Tool @aknecht

Social Marketing 80’ Style @aknecht

How Big is Your Social Fire?And How Do You Measure It? @aknecht

Measuring Your Fire/Success• Fires require 3 things to be successful – Fuel – Oxygen – Spark/Heat• How do you measure these? @aknecht

Measuring The Fire• We can measure the elements• We can measure some of it’s impact – Is it a warm inviting fire – Is it an out of control fire driving ppl away• Are other’s keeping the fire alive @aknecht

Social Measurement Tools• Identify appropriate measurement tools @aknecht

Free vs Paid Tools @aknecht

Most Important Tool! @aknecht

@aknecht

Fuel/Kindling• Followers• Fans• Contacts• Head Count @aknecht

Measuring Your Fuel• Quantity: – Count fans, followers, contact, etc. – Some tools for specific media @aknecht

Measuring Your Fuel• Quality – Did you gather high quality fuel? @aknecht

Measuring Your Fuel• Measure Quality with: – Klout – Kred – PeerIndex – Twitalyzer @aknecht

@aknecht

Measuring Oxygen• How often are you publishing content• Is your content being reviewed?• Does it drive interaction/fan the flames @aknecht

@aknecht

The Heat• Is the content being passed on/acted on• Measure – Likes/Shares – Comments – Retweets – G+ – etc @aknecht

Measuring Heat• Is there content interaction – Blog comments – Shares – Likes – Retweets• Is the fire drawing the right people in? @aknecht

Measuring Heat• Free Tools for Measuring Heat – Any URL shortner (ie bit.ly) @aknecht

Measuring Heat• Crowd Booster @aknecht

Is It A Successful Fire?• What were your goals? – Has the fuel source grown? – Has public perception/sentiment improved? – Are calls to action taking place? – Are revenues up? @aknecht

Measuring Success• Paid Tools – References/Sentiment Analysis • TrackUr • Radian 6 – Webtrends 10 – InfiniGraph (Measure your Oxygen) @aknecht

Measuring Success• Free Tools – Google Analytics (for traffic to site) – Facebook Insights – Twitalyzer (Impact & Clout scores) – Klout @aknecht

TrackUR @aknecht

@aknecht

WebTrends @aknecht

@aknecht

InfiniGraph @aknecht

@aknecht

Final Thoughts• Let’s stop reinventing the wheel, instead learn from history to use it more wisely!• Build social campfires & not forest fires @aknecht

Thank You Alan K’necht alan@DigitalAlwaysMedia.com @aknecht Just type my name into Google @aknecht

Measuring Social Media: History & Tools

by Alan K'necht on Jun 14, 2012

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