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Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
Measuring Social Media: History & Tools
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Measuring Social Media: History & Tools

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My presentation form the Canadian Marketing Assoications CMA Social event on June 13, 2012 at the Allstream Centre in Toronto, Ontario. …

My presentation form the Canadian Marketing Assoications CMA Social event on June 13, 2012 at the Allstream Centre in Toronto, Ontario.

The topic was the the history of social media marketing & measurement with a focus on some of the current tools used to help measure the success of social marketing campaigns

Published in: Business, Technology
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Transcript

  • 1. Past, Present and Future:Measuring Social Media’s Impact @aknecht
  • 2. What is Social Media? @aknecht
  • 3. MarketingWhat is Social Media? //////// @aknecht
  • 4. MarketingWhat is Social Media? //////// @aknecht
  • 5. @aknecht
  • 6. Social Marketing Through the Ages• Gutenberg’s Printing Press (1440) – Goal, make the bible accessible to all @aknecht
  • 7. Social Marketing Through the Ages• Gutenberg’s Printing Press – Catalyst to the French Revolution @aknecht
  • 8. Social Media Through the Ages• Sound familiar? – The Arab Spring (Facebook & Twitter) @aknecht
  • 9. Social As Marketing Tool @aknecht
  • 10. Social As Marketing Tool @aknecht
  • 11. Social Marketing 80’ Style @aknecht
  • 12. Social Marketing 80’ Style @aknecht
  • 13. How Big is Your Social Fire?And How Do You Measure It? @aknecht
  • 14. Measuring Your Fire/Success• Fires require 3 things to be successful – Fuel – Oxygen – Spark/Heat• How do you measure these? @aknecht
  • 15. Measuring The Fire• We can measure the elements• We can measure some of it’s impact – Is it a warm inviting fire – Is it an out of control fire driving ppl away• Are other’s keeping the fire alive @aknecht
  • 16. Social Measurement Tools• Identify appropriate measurement tools @aknecht
  • 17. Free vs Paid Tools @aknecht
  • 18. Most Important Tool! @aknecht
  • 19. @aknecht
  • 20. @aknecht
  • 21. Fuel/Kindling• Followers• Fans• Contacts• Head Count @aknecht
  • 22. Measuring Your Fuel• Quantity: – Count fans, followers, contact, etc. – Some tools for specific media @aknecht
  • 23. Measuring Your Fuel• Quality – Did you gather high quality fuel? @aknecht
  • 24. Measuring Your Fuel• Measure Quality with: – Klout – Kred – PeerIndex – Twitalyzer @aknecht
  • 25. @aknecht
  • 26. Measuring Oxygen• How often are you publishing content• Is your content being reviewed?• Does it drive interaction/fan the flames @aknecht
  • 27. @aknecht
  • 28. The Heat• Is the content being passed on/acted on• Measure – Likes/Shares – Comments – Retweets – G+ – etc @aknecht
  • 29. Measuring Heat• Is there content interaction – Blog comments – Shares – Likes – Retweets• Is the fire drawing the right people in? @aknecht
  • 30. Measuring Heat• Free Tools for Measuring Heat – Any URL shortner (ie bit.ly) @aknecht
  • 31. Measuring Heat• Crowd Booster @aknecht
  • 32. Is It A Successful Fire?• What were your goals? – Has the fuel source grown? – Has public perception/sentiment improved? – Are calls to action taking place? – Are revenues up? @aknecht
  • 33. Measuring Success• Paid Tools – References/Sentiment Analysis • TrackUr • Radian 6 – Webtrends 10 – InfiniGraph (Measure your Oxygen) @aknecht
  • 34. Measuring Success• Free Tools – Google Analytics (for traffic to site) – Facebook Insights – Twitalyzer (Impact & Clout scores) – Klout @aknecht
  • 35. TrackUR @aknecht
  • 36. @aknecht
  • 37. WebTrends @aknecht
  • 38. @aknecht
  • 39. @aknecht
  • 40. InfiniGraph @aknecht
  • 41. @aknecht
  • 42. Final Thoughts• Let’s stop reinventing the wheel, instead learn from history to use it more wisely!• Build social campfires & not forest fires @aknecht
  • 43. Thank You Alan K’necht alan@DigitalAlwaysMedia.com @aknecht Just type my name into Google @aknecht

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