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Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
Keynote: Socialize Monetizing Social Media
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Keynote: Socialize Monetizing Social Media

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Opening keynote from mediabistro's Socialize Monetizing Social Media in Toronto on January 27, 2012 …

Opening keynote from mediabistro's Socialize Monetizing Social Media in Toronto on January 27, 2012

The topic: The past, present & future of measuring social media.

Published in: Business, Technology
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  • Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
    est devenu intéressé à vous, je tiens également à vous en savez plus
    et je veux que vous envoyez un e-mail à mon adresse email afin que je puisse vous donner ma photo
    votre nouvel ami.

    mercy_hassan22@yahoo.in

    =====================================================================

    Hello
    My name is Miss mercy hassan I saw your profile today and i
    became interested in you, I will also want to know you more
    and I want you to send an email to my mailbox so that I can give you my picture
    yours new friend.

    mercy_hassan22@yahoo.in
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • 1. Past, Present and Future:Measuring Social Media’s Impact @aknecht
  • 2. What is Social MediaSocial (noun): an informal social gathering, especially one organized by the members of a particular club or group: Source: Canadian Oxford Dictionary @aknecht
  • 3. What is Social Media• Media (noun): a medium of cultivation, conveyance, or expression; - Source: Merriam-Webster• an agency or means of doing something; - Source: Canadian Oxford Dictionary @aknecht
  • 4. My Definition of Social Media• Social Media (noun) a variety of medium used to draw together people with a common goal or objective Source: A. K’necht• What was the 1st social medium you used? @aknecht
  • 5. We All Started The Same Way @aknecht
  • 6. The Evolution of Social Media @aknecht
  • 7. MarketingWhat is Social Media? //////// @aknecht
  • 8. Social MarketingDraws People Together @aknecht
  • 9. Social MarketingDraws People Together @aknecht
  • 10. Social Marketing Through the Ages• Gutenberg’s Printing Press (1440) – Goal, make the bible accessible to all @aknecht
  • 11. Social Marketing Through the Ages 1789: Catechism of the parliaments. French government tried to shut down printing press Printed pamphlets & flyers used to unite people in a common cause and create large crowds for protest @aknecht
  • 12. Social Marketing Through the Ages• Gutenberg’s Printing Press – Catalyst to the French Revolution @aknecht
  • 13. Social Media Through the Ages• Sound familiar? – The Arab Spring (Facebook & Twitter) @aknecht
  • 14. Social As Marketing Tool @aknecht
  • 15. Social As Marketing Tool @aknecht
  • 16. Social Marketing 80’ Style @aknecht
  • 17. Social Marketing 80’ Style @aknecht
  • 18. How Big is Your Social Fire?And How Do You Measure It? @aknecht
  • 19. Measure the Right Stuff• Bigger fires don’t always mean: – More site traffic – More in-store sales – More online sales – More profit @aknecht
  • 20. Measuring Your Fire/Success• Fires require 3 things to be successful – Kindling & Fuel – Oxygen – Spark/Heat• How do you measure these? @aknecht
  • 21. Fuel/Kindling• Followers• Fans• Contacts• Head Count @aknecht
  • 22. The Oxygen• Your Content• Does it motivate people• Does the message help generate the necessary heat/ignition @aknecht
  • 23. The Heat• Is the content being passed on/acted on• Measure – Likes/Shares – Comments – Retweets – G+ – etc @aknecht
  • 24. Need Balance• If you don’t have the right mix of fuel, oxygen and heat• You get @aknecht
  • 25. Need Balance• If you don’t have the right mix of fuel, oxygen and heat• You get @aknecht
  • 26. The Future of Social Measurement• Think old school/back to the basics – Overall success for fun & profit relates to volume & quality changes in • Fuel (audience) • Oxygen (amount of content published) • Heat (shares & actions)• Creating a successful camp fire @aknecht
  • 27. Measure Attraction Not BTUsBuild camp fires - not forest fires• Draw your community in• Don’t drive people away @aknecht
  • 28. Final Thoughts• In the immortal words of the Barenaked Ladies “It’s all been done before”• Let’s stop reinventing the wheel, instead learn from history to use it more wisely! @aknecht
  • 29. Thank You Alan K’necht alan@DigitalAlwaysMedia.com @aknecht Just type my name into Google @aknecht
  • 30. Thank You Alan K’necht alan@DigitalAlwaysMedia.com @aknecht Just type my name into Google @aknecht

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