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CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
CCNSP - Google Analytics
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CCNSP - Google Analytics

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Overview and guide to some advanced features contained in Google Analytics

Overview and guide to some advanced features contained in Google Analytics

Published in: Education, Technology, Business
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  • 1. Google AnalyticsEverything You Should Do!<br />May 3, 2011<br />Alan K’necht<br />President/Founder K’nechtology Inc.<br />alan@knechtology.com<br />@aknecht<br />
  • 2. About K’nechtology<br />
  • 3. About Me<br />Providing Internet/Web Consulting Service since 1995<br />Always heavily focused on measuring success<br />Internationally published /interviewed by many publications<br />Authored “The Last Original Idea – A Cynics’ View of Internet Marketing” – October 2010<br />Sr. Partner Digital Always Media<br />
  • 4. Agenda<br />Part 1 (30 Minutes) Introduction & Discussion<br />Why web analytics is a team effort<br />Overview of some frequently over looked features of Google <br />Part 2 (15 Minutes) – Q&A<br />Part 3 (75 Minutes) – Training<br />The why & how of configuring Goals & Funnels<br />Custom Reports<br />
  • 5. About You<br />Tell Me About Yourselves<br />
  • 6. Frequently Overlooked Features<br />Data Segmentation<br />In-line Analytics<br />
  • 7. Data Segmentation<br />On the fly break down of data by predefined criteria<br />
  • 8. In-Page Analytics<br />See where people are clicking<br />
  • 9. Q&A<br />Hit me with your hardest Questions<br />
  • 10. Training<br />Configuring Goals<br />Creating Custom Reports<br />
  • 11. Goals & Funnels<br />Goals are the reason your site exists<br />Registrations, subscriptions, forms<br />Engagement (page views/visit or avg. time on site)<br />Funnel<br />Visual demonstration of steps in a given process<br />ie Open Form  Completed Form<br />Requirements<br />GA Admin Access<br />A spreadsheet<br />Desire<br />
  • 12. Goals & Funnels<br />
  • 13. Goals & Funnels<br />
  • 14. Goals & Funnels<br />
  • 15. Custom Reports<br />Allows you to organize & combined data as required<br />Unique Visitors by Region (Province)<br />
  • 16. Custom Reports<br />Edit Title<br />Define you metrics & dimensions<br />Preview, <br />adjust <br />then save<br />
  • 17. Custom Reports<br />
  • 18. Final Questions<br />Downloads<br />RSS<br />
  • 19. Downloads <br />Need to work with web developers to add appropriate code to track when people click on links to download documents<br />Resources<br />http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55529<br />http://www.goodwebpractices.com/roi/track-downloads-in-google-analytics-automatically.html<br />
  • 20. RSS <br />Best way to track RSS subscribes & reads is by using a 3rd party called “Feedburner” (owned by Google)<br />To track links in RSS feeds (also if people click on links in newsletters, tweets, facebook posts etc.) use Googles tag builder function<br />Use URL shorterners bit.ly, goo.gl, etc to obtain additional analytic data<br />Resources<br />Tag Builder http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578<br />
  • 21. Thank You!<br />Alan K’necht - K’nechtology Inc.<br />www.knechtology.com <br />Follow me on Twitter @aknecht<br /> Learn about the history of Internet Marketing including analytics & get a copy of “The Last Original Idea”<br />

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