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CCNSP - Google Analytics
 

CCNSP - Google Analytics

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Overview and guide to some advanced features contained in Google Analytics

Overview and guide to some advanced features contained in Google Analytics

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    CCNSP - Google Analytics CCNSP - Google Analytics Presentation Transcript

    • Google AnalyticsEverything You Should Do!
      May 3, 2011
      Alan K’necht
      President/Founder K’nechtology Inc.
      alan@knechtology.com
      @aknecht
    • About K’nechtology
    • About Me
      Providing Internet/Web Consulting Service since 1995
      Always heavily focused on measuring success
      Internationally published /interviewed by many publications
      Authored “The Last Original Idea – A Cynics’ View of Internet Marketing” – October 2010
      Sr. Partner Digital Always Media
    • Agenda
      Part 1 (30 Minutes) Introduction & Discussion
      Why web analytics is a team effort
      Overview of some frequently over looked features of Google
      Part 2 (15 Minutes) – Q&A
      Part 3 (75 Minutes) – Training
      The why & how of configuring Goals & Funnels
      Custom Reports
    • About You
      Tell Me About Yourselves
    • Frequently Overlooked Features
      Data Segmentation
      In-line Analytics
    • Data Segmentation
      On the fly break down of data by predefined criteria
    • In-Page Analytics
      See where people are clicking
    • Q&A
      Hit me with your hardest Questions
    • Training
      Configuring Goals
      Creating Custom Reports
    • Goals & Funnels
      Goals are the reason your site exists
      Registrations, subscriptions, forms
      Engagement (page views/visit or avg. time on site)
      Funnel
      Visual demonstration of steps in a given process
      ie Open Form  Completed Form
      Requirements
      GA Admin Access
      A spreadsheet
      Desire
    • Goals & Funnels
    • Goals & Funnels
    • Goals & Funnels
    • Custom Reports
      Allows you to organize & combined data as required
      Unique Visitors by Region (Province)
    • Custom Reports
      Edit Title
      Define you metrics & dimensions
      Preview,
      adjust
      then save
    • Custom Reports
    • Final Questions
      Downloads
      RSS
    • Downloads
      Need to work with web developers to add appropriate code to track when people click on links to download documents
      Resources
      http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55529
      http://www.goodwebpractices.com/roi/track-downloads-in-google-analytics-automatically.html
    • RSS
      Best way to track RSS subscribes & reads is by using a 3rd party called “Feedburner” (owned by Google)
      To track links in RSS feeds (also if people click on links in newsletters, tweets, facebook posts etc.) use Googles tag builder function
      Use URL shorterners bit.ly, goo.gl, etc to obtain additional analytic data
      Resources
      Tag Builder http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578
    • Thank You!
      Alan K’necht - K’nechtology Inc.
      www.knechtology.com
      Follow me on Twitter @aknecht
      Learn about the history of Internet Marketing including analytics & get a copy of “The Last Original Idea”