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Relevance of Social Media as Part of Marketing Mix
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Relevance of Social Media as Part of Marketing Mix

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  • 1. Relevance of Social Media as Part of Marketing Mix Alexej Antropov, 2010-05-05
  • 2. Summary 1. Social Media ? 2.Social Media : ... 3.Social Media !
  • 3. Social Media?
  • 4. Social Media? 1990 2010 web 1.0 web 2.0 -Providing information -Relationship building -Editorial content -User genereted content -Media monologues -Social media dialogues
  • 5. Social Media?
  • 6. Social Media? Public relations advertisement advertising material TV radio cinema print online banner merchandising advertising medium internet eMail outdoor advertising social media
  • 7. Social Media: ...
  • 8. Social Media: ... Jeffrey Hayzlett 1 blogpost 100 cameras 4 days PlaySport 4.365 name suggestions
  • 9. Social Media: ...
  • 10. Social Media! Nielsen Global Online Consumer Survey of over 25.000 internet consumers from 50 countries
  • 11. Social Media! People appreciate the effort to... ... communicate! ... be transparent! ... listen to the community!
  • 12. Keep your consumer first, use social media!