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Relevance of Social Media as
Part of Marketing Mix

Alexej Antropov, 2010-05-05
Summary
1. Social Media ?
2.Social Media : ...

3.Social Media !
Social Media?
Social Media?
1990

2010

web 1.0

web 2.0

-Providing information

-Relationship building

-Editorial content

-User gene...
Social Media?
Social Media?

Public relations

advertisement

advertising material

TV

radio

cinema

print

online banner

merchandisi...
Social Media: ...
Social Media: ...
Jeffrey Hayzlett
1 blogpost
100 cameras
4 days
PlaySport

4.365 name suggestions
Social Media: ...
Social Media!

Nielsen Global Online Consumer Survey of over 25.000 internet consumers from 50 countries
Social Media!
People appreciate the effort
to...
... communicate!
... be transparent!
... listen to the community!
Keep your consumer first, use social media!
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Relevance of Social Media as Part of Marketing Mix

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Transcript of "Relevance of Social Media as Part of Marketing Mix"

  1. 1. Relevance of Social Media as Part of Marketing Mix Alexej Antropov, 2010-05-05
  2. 2. Summary 1. Social Media ? 2.Social Media : ... 3.Social Media !
  3. 3. Social Media?
  4. 4. Social Media? 1990 2010 web 1.0 web 2.0 -Providing information -Relationship building -Editorial content -User genereted content -Media monologues -Social media dialogues
  5. 5. Social Media?
  6. 6. Social Media? Public relations advertisement advertising material TV radio cinema print online banner merchandising advertising medium internet eMail outdoor advertising social media
  7. 7. Social Media: ...
  8. 8. Social Media: ... Jeffrey Hayzlett 1 blogpost 100 cameras 4 days PlaySport 4.365 name suggestions
  9. 9. Social Media: ...
  10. 10. Social Media! Nielsen Global Online Consumer Survey of over 25.000 internet consumers from 50 countries
  11. 11. Social Media! People appreciate the effort to... ... communicate! ... be transparent! ... listen to the community!
  12. 12. Keep your consumer first, use social media!
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