Search Engine Optimisation is an online marketing tool used to get a website more recognition. The process helps to get your website ranked high, at the top of a search engine results page with the help of specially promoted keywords, which highlight your businesses services or categories.

1. What is SEO and why is it needed?
Search Engine Optimisation is an online marketing tool used to get a website more
recognition. The process helps to get your website ranked high, at the top of a search
engine results page with the help of specially promoted keywords, which highlight
your businesses services or categories.
The SEO technique has worked substantially throughout many years and has helped
small companies ‘make it’. The theory behind it is when you put your specific
keyword into Google’s search engine your website is there for customers who chose
not to search for well know industries or companies but to click on your site as it
appears popular.
For example, you are an online bag reseller and sell Vintage Chanel bags, Vintage
Chanel bags is your keyword. You type this keyword into, a search engine, in this case
Google, and hope to see you website in the first handful of results. If marketed
correctly through the SEO company used your website will gain more visitors, hits
and even conversions.
A respectable SEO services company will be able to adapt technical substance
needed during the SEO campaign onto an existing website. The technical substance,
for example, the SEO commands, site maps, and verification commands will play a
big part in making any campaign successful.
The SEO is a process of improving and promoting the websites in a way that the
search engines crawls these websites and position them on the Search engine results
page according to their importance for that particular search query.
SEO companies, who promote their services to be instant, are without a doubt being
dishonest. There are lots of SEO companies in London, so be sure to check their
portfolios and use the search engine scheme to root out the main competitors. The
full optimisation will give proven results after around 3 months minimum, for your
website to be ‘noticed’ by the search engine as a ‘genuine’ website that should be
visited. It is in a sense making your website popular and pushing it in front of your
competitors drawing the attention to your site.
The SEO Company is needed for any website to become successful as it navigates the
overall traffic to a website and therefore leading on, to a possibility that the return of
investment can be maximized as more potential customers needing one of your
services will indeed start buying from your site.