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New rules in App Store Search
 

New rules in App Store Search

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A quick list of what has changed within the App Store Search.

A quick list of what has changed within the App Store Search.

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New rules in App Store Search New rules in App Store Search Presentation Transcript

  • App Store SEOwhat did the “Chomp” update change m p ho or a . C d f .k e a S6 a r 2 r a . iO re p 01 d f o . k . p 2 e e v is 12 a J u n re 0 4t h t2by AppCod.es 2 ep hS 9t27th September 2012 1
  • AppCod.es Keep in mind The 3rd July 2012 update has touched only the U.S. store.Around 27th August 2012 Apple rolled out the update to the following stores: Australia, United Kingdom, Canada, Germany, France, Brasil, Italy As of September 2012, the following stores remain unaffected: Austria, Spain, Poland, Sweden, Russia
  • AppCod.esApp description still doesn’t matter
  • AppCod.es Apple handles plural forms much better now.If you want to position for “Donuts”, and you’re missing just one letter - use just “donut”. The result will be very close
  • AppCod.esApp keywords now matter as much as the app name.The bonus for the exact name match is much lower now than before the update (in the past, if user searched for “Zombo Game”, the app titled “Zombo Game” would always show up on top. This no longer holds)
  • AppCod.esIn-app purchase names don’t help much with positioning now. This wiped out a plenty of spam apps. Yay! But also wiped out some legitimate apps :(
  • AppCod.es Apps will not show in search results for a phrase if a part of the phrase is in the title, and the part is in the in-app purchase user searching for “Star Wars Puzzle” app title: in-app purchases: “The best Puzzle game” 1. Smurfs 2. Star Wars 3. Star Trek(this is only about in-apps! you can mix&match words between app title & app keywords)
  • AppCod.es Apps will not show in search results for a phrase if a part of the phrase is in the title, and the part is in the in-app purchase user searching for “Star Wars Puzzle” app title: in-app purchases: “The best Puzzle game” 1. Smurfs Puzzle 2. Star Wars Puzzle 3. Star Trek Puzzle(this is only about in-apps! you can mix&match words between app title & app keywords)
  • The search on the device no longer accounts for category name e.g. search for “chomp reference” showsChomp in iTunes, but no apps in the device. The category name is treated just like another keyword.e.g. if you’ve got an app in the “productivity” category, there is no need to add “productivity” into the keyword list. since September 2012
  • If your app is free, the word “free” isadded implicitly to your keyword list. was true before, is still true on September
  • You get no bonus from using whole phrases in your keyword list. instead of “love letter,letter writer” use “love,letter,writer” in the keyword list
  • iPhone results are slightly different than iTunes results since August 2012iTunes iPhone“motivapps productivity” in AppCod.es we show device results so either check your position on device, or using us :)
  • in other words...
  • AppCod.es We don’t believe this is the “smart” update that Chomp purchase made possible No “smart description understanding”good description with empty description + keywords inside 2 days of waiting
  • AppCod.es We don’t believe this is the “smart” update that Chomp purchase made No spelling correctiongood description with empty description + keywords inside 2 days of waiting
  • AppCod.es Although...Plural forms are handled far better now than before almost the same“love letters” “loves letters” results
  • AppCod.es Although... Sales are not the only factorTop 1000 apps (marked red) appear all over the chart in the results
  • now, check it out...
  • AppCod.es The Flashlight conundrum Sales are not the only factorFlashlight.* Flashlight *246k total dls in U.S. 1,6M total dls in U.S.Top 461 overall in U.S. Top 248 overall in U.S.Updated Mar 22, 2012 Updated Jun 12, 2012Why the hell is Flashlight.* higher than Flashlight *?
  • AppCod.es The Flashlight conundrum Before the update the more popular one was on top.Flashlight.* Flashlight *246k total dls in U.S. 1,6M total dls in U.S.Top 461 overall in U.S. Top 248 overall in U.S.Updated Mar 22, 2012 Updated Jun 12, 2012 (the download estimates are from Xyologic.com)
  • we don’t yet know why
  • oh, and by the way
  • AppCod.es Oh, and by the wayWe *love* that Apple has gotten rid of in-app purchase spammers. before after
  • AppCod.es Oh, and by the wayAnd the new search results seem much more relevant. Good job, Apple! before after
  • AppCod.es All in all make sure that your title & keywords are fine and see which ones work best. iterate, iterate, iterate the research prepared by AppCod.esThe Swiss Army Knife for App Store Optimization