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New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
New rules in App Store Search
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New rules in App Store Search

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A quick list of what has changed within the App Store Search.

A quick list of what has changed within the App Store Search.

Published in: Business, Technology
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  • @Jozef Antony just updated the slides, the new downloadable file format is pdf
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  • Cannot download the file - I've got chompupdate-120626164812-phpapp01.key file ...
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  • Article about this deck http://techcrunch.com/2012/06/29/looks-like-apple-has-changed-its-app-store-algorithm-again/
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  • Transcript

    • 1. App Store SEO what did the 2012 “Chomp” update change by AppCodes October 6th 2014 revised for iOS8
    • 2. A brief history of App Store Search ! 2008 - original search 2009 - 100-character space for keywords 2012 - “Chomp update” ! since 2012 there are occasional small algorithm changes, and Apple seems to shuffle apps around in the store from time to time - but the basic rules introduced by the Chomp update remain the same. Following slides explain the rules.
    • 3. App description still doesn’t matter
    • 4. Apple handles plural forms much better now. ! If you want to position for “Donuts”, and you’re missing just one letter - use just “donut”. The result will be very close
    • 5. App keywords now matter almost as much as the app name. ! The bonus for the exact name match is much lower now than before the update (in the past, if user searched for “Zombo Game”, the app titled “Zombo Game” would always show up on top. This no longer holds)
    • 6. In-app purchase names don’t help much with positioning now. ! This wiped out a plenty of spam apps. Yay!" But also wiped out some legitimate apps :(
    • 7. The search on the device no longer accounts for category name e.g. search for “motivapps productivity” shows our apps in iTunes, but not on the device. iTunes iPhone “motivapps productivity” in AppCodes.com we show device results so either check your position on device, or using us :)
    • 8. If your app is free, the word “free” is added implicitly to your keyword list ! that means - no need to add those words to your keyword list
    • 9. You get no bonus from using whole phrases in your keyword list. ! instead of “love letter,letter writer” use “love,letter,writer” in the keyword list
    • 10. in other words...
    • 11. The search is still quite dumb ! No “smart description understanding” good description with keywords inside empty description + 2 days of waiting
    • 12. The search is still quite dumb ! Only a very basic spelling correction
    • 13. Although... ! Plural forms are handled far better now than before “love letters” almost the same" “loves letters” results
    • 14. Although... ! Sales are not the only factor Top 1000 apps (marked red) appear all over the chart in the results
    • 15. although… ! Sales are not the only factor Flashlight.* 246k total dls in U.S. Top 461 overall in U.S. Updated Mar 22, 2012 Flashlight * 1,6M total dls in U.S. Top 248 overall in U.S. Updated Jun 12, 2012 Why the hell is Flashlight.* higher than Flashlight *?
    • 16. oh, and by the way
    • 17. Oh, and by the way ! We *love* that Apple has gotten rid of in-app purchase spammers. before after
    • 18. Oh, and by the way ! And the new search results seem much more relevant. Good job, Apple! before after
    • 19. All in all ! make sure that your title & keywords are fine and see which ones work best. iterate, iterate, iterate click to visit the research prepared by AppCodes.com The Swiss Army Knife for App Store Optimization

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