A brief history of App
Store Search ! 2008 - original search 2009 - 100-character space for keywords 2012 - “Chomp update” ! since 2012 there are occasional small algorithm changes, and Apple seems to shuffle apps around in the store from time to time - but the basic rules introduced by the Chomp update remain the same. Following slides explain the rules.
Apple handles plural forms much
better now. ! If you want to position for “Donuts”, and you’re missing just one letter - use just “donut”. The result will be very close
App keywords now matter almost
as much as the app name. ! The bonus for the exact name match is much lower now than before the update (in the past, if user searched for “Zombo Game”, the app titled “Zombo Game” would always show up on top. This no longer holds)
The search on the device
no longer accounts for category name e.g. search for “motivapps productivity” shows our apps in iTunes, but not on the device. iTunes iPhone “motivapps productivity” in AppCodes.com we show device results so either check your position on device, or using us :)
If your app is free,
the word “free” is added implicitly to your keyword list ! that means - no need to add those words to your keyword list
You get no bonus from
using whole phrases in your keyword list. ! instead of “love letter,letter writer” use “love,letter,writer” in the keyword list
although… ! Sales are not
the only factor Flashlight.* 246k total dls in U.S. Top 461 overall in U.S. Updated Mar 22, 2012 Flashlight * 1,6M total dls in U.S. Top 248 overall in U.S. Updated Jun 12, 2012 Why the hell is Flashlight.* higher than Flashlight *?
Oh, and by the way
! We *love* that Apple has gotten rid of in-app purchase spammers. before after
Oh, and by the way
! And the new search results seem much more relevant. Good job, Apple! before after
All in all ! make
sure that your title & keywords are fine and see which ones work best. iterate, iterate, iterate click to visit the research prepared by AppCodes.com The Swiss Army Knife for App Store Optimization
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