App Store SEO tutorial
 

App Store SEO tutorial

on

  • 105,420 views

A quick tutorial on how to position yourself in the Apple App Store Search, how to choose the right keywords + how to use AppCod.es

A quick tutorial on how to position yourself in the Apple App Store Search, how to choose the right keywords + how to use AppCod.es

Statistics

Views

Total Views
105,420
Views on SlideShare
38,227
Embed Views
67,193

Actions

Likes
133
Downloads
962
Comments
11

96 Embeds 67,193

http://www.mobyaffiliates.com 14185
http://www.appcodes.com 12785
http://www.appcod.es 12460
http://blog.appcod.es 8567
http://invantory.com 5455
http://maniacdev.com 5352
http://www.icoding.co 2429
http://polishstartupscene.com 1622
http://uangelstory.tistory.com 930
http://www.remcojanssen.com 724
http://www.ringoli.net 688
http://blog.neemware.com 402
http://icoding.ap01.aws.af.cm 230
http://www.hksilicon.com 142
http://piciteasy.blogspot.fr 136
http://www.redditmedia.com 118
http://design.app2promo.appspot.com 91
http://feeds.feedburner.com 68
http://polishstartupscene.tumblr.com 66
http://idevblogs.com 66
http://blog.onlinemillionaireplan.com 57
http://translate.googleusercontent.com 57
http://localhost 48
http://www.paulismyna.me 42
http://piciteasy.blogspot.com 40
http://stoeffler.cc 39
http://jc-evans.com 37
http://tweets.disajohnson.com 32
http://webcache.googleusercontent.com 31
https://twitter.com 28
http://www.appcod.es. 17
http://feeds2.feedburner.com 16
http://appteamwolf.com 16
http://flavors.me 14
http://www.tuicool.com 14
http://mobyaff.wpdoctors.net 13
http://icodingtw.blogspot.tw 13
http://www.newsblur.com 13
http://eip01.danawa.com 12
http://icoding-icoding.rhcloud.com 10
http://1.app2promo.appspot.com 9
http://work.gcosme.tw 7
http://mobileaffiliatenow.com 7
http://tweets.kissmetrics.com 5
http://www.twylah.com 4
http://piciteasy.blogspot.ca 4
http://www.findex.cn 4
http://us-w1.rockmelt.com 4
http://533261534892827049_cc3aba014e8226340db7f3e0f56b75f5cc8ac436.blogspot.com 4
http://leadsdubai.com 3
More...

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 11 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Thanks for sharing! A great souce of ASO that I want to share.
    This might be useful
    http://appstoreoptimization.tumblr.com/
    Are you sure you want to
    Your message goes here
    Processing…
  • Sell/345575952218795
    http://sellmyapp.net/

    My App for sale. My app had ~100 load/month
    Are you sure you want to
    Your message goes here
    Processing…
  • https://www.facebook.com/pages/iOS-Source-Code-For-Sell/345575952218795
    http://sellmyapp.net/

    My App for sale. My app had ~100 load/month
    Are you sure you want to
    Your message goes here
    Processing…
  • i like articles post!
    https://itunes.apple.com/us/app/parrot-talk/id635599522?ls=1&mt=8

    Description
    Parrot that responds to your touch and repeats everything you say with a funny voice.

    Audio library fun
    Settings voice Parrot in a unique way

    --- HOW TO PLAY ---
    * Talk to Parrot and he will repeat everything you say with a funny voice.
    * Pet him to make him purr.
    * Poke his head, belly or feet.
    * Grab his tail.
    * Wear a hat for Parrot

    Enjoy hours of fun and laughter with Parrot.
    Are you sure you want to
    Your message goes here
    Processing…
  • How to sale for my app?

    http://itnues.com/apps/hieunguyen
    Are you sure you want to
    Your message goes here
    Processing…

110 of 11

Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

App Store SEO tutorial App Store SEO tutorial Presentation Transcript

  • App Store SEOhow to make organic trafficsell your iPhone apps m p ho or a . C e ! f .k t e d a da v is 12 up re 0 ne 2 ngi ne h e J u rcby AppCod.es 4 th se asept. 2012 2
  • AppCod.esTwo ways to promote your appPR + Marketing App Store SEO- expensive + easier to do- very time consuming + immediate results+ the only way to get to Top#25 - won’t bring you to even the Top#1000, but + can bring in a decent income + good for indie devs & niche apps
  • AppCod.esExample - what we did - better reviews - iPad version (+50%) - better name, keywords
  • AppCod.esiTunesConnect - what matters for SEO app name keywords (max 100 chars)
  • AppCod.esKeyword appearance search position vs. Search results are ordered more or less by the popularity. app description doesn’t matter update dates seem to not matter reviews seem to not matter in-app purchase names matter very little
  • AppCod.esTrick #1 - plural forms After the recent update Apple handles plural forms very well. So, if you’re short on characters use singular forms, you’ll get just a slight disadvantage
  • AppCod.es Trick #2 - articles & prepositions These words are ignored in search, no need to put them into the keywords: “a”, “the”, “and” Trick #3 - publisher name You can mix publisher name and a title. You cannot mix publisher name and the keywords E.g. Publisher name: “Motivapps” search for: will work App name: “Love letters” “Motivapps Love Letters” Keywords: “Romantic Poems” “Motivapps Romantic Poems” won’t worki.e. it makes sense to add your publisher name to your keywords if you’ve got a strong brand.
  • AppCod.esBy the way. What’s important for sales1. nice icon2. descriptive name Motivapps Love Letter Writing...3. good reviews 29 Ratingsif your app is good on these threethings then people will check outother details, like description,screenshots etc.
  • AppCod.esOne of our apps 1. before Motivapps Tête à Tête No Rankings 2. after Motivapps Love Letter Writing... 9 Ratings exercise: compare the differences.
  • AppCod.esHow to build a good SEO position 1. figure out the phrases people might be using in search for example in one of our apps: - goal setting - goal tracking - goals setting - goals tracking - habits - habit breaking - career ... Use thesaurus & Google adword keyword tool for inspiration. Also - check your competitors’ names for hints. Also, try out AppCod.es/AppSearch - a free tool for finding your competitors’ keywords
  • AppCod.esHow to build a good SEO position 2. check out the competition for each phrase les s th an 25 re su lts you will make it less than 100 results you may make it you probably won’t make it, over 180 results but perhaps you can use the word in a phrase? use AppCod.es tool to get this chart done automatically3. Decide the app name & app keywords based on this
  • AppCod.esHow to build a good SEO position 4. Choose a name for your app in AppCod.es you can use a special marker to find out how much of the app name the user will actually see5. Choose the keywords (up to 100 chars) (in AppCod.es the app automatically counts your char count)
  • AppCod.esHow to build a good SEO position 6. If some keywords didn’t fit, note them down for future reference 7. Remember that Apple will review your name/keywords. - use only relevant ones (no spamming!) - watch out for trademarked phrases - you are allowed to repeat the words from the title. it’s not a bad idea 8. Upload to the App Store! 9. Wait for a review
  • AppCod.esIn the store? 10. Check your position for chosen phrases find queries that didn’t work, replace them with a new ones. 11. Adjust the app name, and the app keywords with the next update (but don’t update just for keywords - Apple might not like that) 12. Keep the users happy and watch the sales grow! :)
  • AppCod.esKeep reviewers happy - Don’t spam the store - Don’t use somebody’s else trademarks - Have a relevant name - Don’t update just to change keywords
  • AppCod.esFinal Tips - Use AppiRater Plus to ask users to write reviews. https://github.com/MattFoley/AppiraterPlus - Occasional free sale is a good way to get more users into the app & get more reviews - Work on your screenshots. Most people don’t read the app description. - Games are hard to promote via SEO. - Sign up in http://appcod.es/ to track your position
  • About AppCod.es AppCod.esThe toolbox for App Store Optimization.It allows you to easily:- find good phrases- fix your keywords & search position- track your competitors, their press releases etc.- dispense app promo codes You may register at http://appcod.es/register 14-day money back guarantee