SlideShare a Scribd company logo
1 of 10
Download to read offline
App Store SEO #2
choosing the right keywords




by AppCodes
February 2013
Special note for games&entertainment
- attach yourself* to a known brand (like “Disney Puzzle”), or

- have a theme (“Space Puzzle”, “Photo Puzzle”), or

- have an occassion (“Royal Wedding Puzzle”, “St. Patrick’s puzzle”)

1.Without the above, you probably won’t be able to do App Store SEO, and

you’! need to go with traditional marketing strategies

2. Utilize in-App Purchases - for example, make a generic Puzzle Game, and

put “Space Puzzle” in one of the in-app purchase titles. Just don’t spam pls.

* - of course only if you have the rights to use the brand!
Brainstorm the search phrases

Just write down whichever phrases come to your mind


Use Google AdWords Keyword tool
for extra suggestions

                       Google searches differ from App Store

                       searches but you might get some

                       interesting suggestions
lack ideas?


                           e.g. Olympics, X-mass,
       theme
                           19th century Europe


                          assuming you have the
    trademarks           rights, or the rights have
                          expired/are abandoned


  things your target    what is your target? what
audience searches for   else do they search for?
Use the free AppCod.es/appSearch
to find your competitors


                          the guess of your
                          competitor keywords




                          the phrases your competitors
                          use in their titles
Analyze
how many competitors are there for each phrase?


                                less than 25?
                                guaranteed top position




                               more than 50?
                               may be hard

btw. paid AppCodes will do this for you automatically
How many people search for the thing?
Google Keyword Tool              AppCodes




 + free                         - paid
 + more data                    - doesn’t show data for less
 - people search for slightly   popular phrases
 different things on the web     + reflects the true App Store
 than in the App Store          search popularity
Get inspired by the words your competitors use

                                   descriptions and names




                                   iTunes keyword list




                                   press release tags

(available for registered users)
Concluding
- learn from your competitors


- you want phrases that are popular, but have little competition


- it’s better to be Top10 for a less popular phrase than Top120
for a very popular one » don’t focus on popularity too much

good luck!
About AppCodes
The toolbox for App Store Optimization.
It allows you to easily:
- find good phrases
- fix your keywords & search position
- track your competitors, their press releases etc.
- dispense app promo codes




                                   You may register at http://appcod.es/register

More Related Content

Recently uploaded

Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdfWarp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdfmneves5
 
Purposive Communication lesson8 application letter
Purposive Communication lesson8 application letterPurposive Communication lesson8 application letter
Purposive Communication lesson8 application letterrubycaquilala
 
7 tips to help you become a Supercommunicator
7 tips to help you become a Supercommunicator7 tips to help you become a Supercommunicator
7 tips to help you become a SupercommunicatorAlex Clapson
 
TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--RvEscoro
 
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...Stu Hirst
 
Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024Jean-luc van Charante
 

Recently uploaded (6)

Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdfWarp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
 
Purposive Communication lesson8 application letter
Purposive Communication lesson8 application letterPurposive Communication lesson8 application letter
Purposive Communication lesson8 application letter
 
7 tips to help you become a Supercommunicator
7 tips to help you become a Supercommunicator7 tips to help you become a Supercommunicator
7 tips to help you become a Supercommunicator
 
TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--
 
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
 
Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024
 

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 

Featured (20)

Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 

App Store SEO #2 choosing keywords

  • 1. App Store SEO #2 choosing the right keywords by AppCodes February 2013
  • 2. Special note for games&entertainment - attach yourself* to a known brand (like “Disney Puzzle”), or - have a theme (“Space Puzzle”, “Photo Puzzle”), or - have an occassion (“Royal Wedding Puzzle”, “St. Patrick’s puzzle”) 1.Without the above, you probably won’t be able to do App Store SEO, and you’! need to go with traditional marketing strategies 2. Utilize in-App Purchases - for example, make a generic Puzzle Game, and put “Space Puzzle” in one of the in-app purchase titles. Just don’t spam pls. * - of course only if you have the rights to use the brand!
  • 3. Brainstorm the search phrases Just write down whichever phrases come to your mind Use Google AdWords Keyword tool for extra suggestions Google searches differ from App Store searches but you might get some interesting suggestions
  • 4. lack ideas? e.g. Olympics, X-mass, theme 19th century Europe assuming you have the trademarks rights, or the rights have expired/are abandoned things your target what is your target? what audience searches for else do they search for?
  • 5. Use the free AppCod.es/appSearch to find your competitors the guess of your competitor keywords the phrases your competitors use in their titles
  • 6. Analyze how many competitors are there for each phrase? less than 25? guaranteed top position more than 50? may be hard btw. paid AppCodes will do this for you automatically
  • 7. How many people search for the thing? Google Keyword Tool AppCodes + free - paid + more data - doesn’t show data for less - people search for slightly popular phrases different things on the web + reflects the true App Store than in the App Store search popularity
  • 8. Get inspired by the words your competitors use descriptions and names iTunes keyword list press release tags (available for registered users)
  • 9. Concluding - learn from your competitors - you want phrases that are popular, but have little competition - it’s better to be Top10 for a less popular phrase than Top120 for a very popular one » don’t focus on popularity too much good luck!
  • 10. About AppCodes The toolbox for App Store Optimization. It allows you to easily: - find good phrases - fix your keywords & search position - track your competitors, their press releases etc. - dispense app promo codes You may register at http://appcod.es/register

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n