App Store keyword popularity - by App Codes

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A few words about our search phrase popularity estimator. For presentations about App Store SEO in general, take a look at our other slideshares.

A few words about our search phrase popularity estimator. For presentations about App Store SEO in general, take a look at our other slideshares.

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Transcript

  • 1. App Store keyword popularityHow good is AppCod.espopularity ranking algorithm?or, “why we’re better thanGoogle Adwords Keyword tool”by AppCod.es31st August 2012
  • 2. AppCod.esAppCod.es shows youan estimated App Store search query popularity but how confident are we about it?
  • 3. AppCod.esHow else can you estimate the keyword popularity?- common sense ;)- compare it to Google Adwords Keyword toolhttp://adwords.google.com/o/KeywordTool- compare it to the Chomp App Search analyticshttp://chomp.com/etc/chomp-charts/jan-2012- see whether a phrase appears in hints in the App Store
  • 4. AppCod.esLet’s compare these tools.
  • 5. AppCod.esPuzzle GamesIn top search queries inthe Chomp’s report
  • 6. AppCod.esPuzzle GamesIn top search queries inthe Chomp’s report Not so popular according to Google Keywords tool
  • 7. AppCod.esPuzzle GamesIn top search queries inthe Chomp’s report Not so popular according to Google Keywords tool common sense suggests Chomp is right
  • 8. AppCod.es our resultlike Chomp says - a very popular query
  • 9. AppCod.esEducation• not a good search query• too general• people rather look for more specific things
  • 10. AppCod.esEducation• not a good search query• too general• people rather look for more specific things• nevertheless Google shows it high
  • 11. AppCod.esEducation• not a good search query• too general• people probably rather look for more specific things• nevertheless Google shows it high our results for comparison
  • 12. AppCod.esEducation• education less popular than Angry Birds? makes sense. our results for comparison
  • 13. AppCod.esReddit• our estimate - ~380k Reddit users have iPhone (5,5M users according to Google Planner * 7% iPhone owners)• Reddit is probably less popular than Chrome, or a flashlight app Google Adwords AppCod.es
  • 14. AppCod.esA different approach the popularity by AppCod.es how many people downloaded top apps found for a given search query (using Xyologic data)
  • 15. AppCod.esWe’re not perfect
  • 16. AppCod.esWe’re not perfect• some of our data sources are >1 month old, so if a query is very fresh, we’ll display a lower rank• some of the queries are missing from the database. if we show “-”, it probably means the query is unpopular, but in rare cases we just have no data• a difference of 20 in hotness may be a statistical error (i.e. if one phrase is 40, and another is 50, we really don’t know which one is more popular)
  • 17. AppCod.esKeep in mind - the phrase popularity is still an experimental feature - it’s better to rank top5 in the not-so-popular phrases, than rank top15 in the most popular ones - iterate, iterate, iterate. with every update remove the worst performing phrases and try some new ones. if it’s possible, ask users how they find your app.
  • 18. AppCod.es If you have some interesting data points, data sources, or have some feedback regarding the algorithm - let us know. support@appcod.es AppCod.esThe Swiss Army Knife for App Store Optimization