Transcript of "App Store keyword popularity - by App Codes"
App Store keyword popularityHow good is AppCod.espopularity ranking algorithm?or, “why we’re better thanGoogle Adwords Keyword tool”by AppCod.es31st August 2012
AppCod.esAppCod.es shows youan estimated App Store search query popularity but how conﬁdent are we about it?
AppCod.esHow else can you estimate the keyword popularity?- common sense ;)- compare it to Google Adwords Keyword toolhttp://adwords.google.com/o/KeywordTool- compare it to the Chomp App Search analyticshttp://chomp.com/etc/chomp-charts/jan-2012- see whether a phrase appears in hints in the App Store
AppCod.esPuzzle GamesIn top search queries inthe Chomp’s report
AppCod.esPuzzle GamesIn top search queries inthe Chomp’s report Not so popular according to Google Keywords tool
AppCod.esPuzzle GamesIn top search queries inthe Chomp’s report Not so popular according to Google Keywords tool common sense suggests Chomp is right
AppCod.es our resultlike Chomp says - a very popular query
AppCod.esEducation• not a good search query• too general• people rather look for more speciﬁc things
AppCod.esEducation• not a good search query• too general• people rather look for more speciﬁc things• nevertheless Google shows it high
AppCod.esEducation• not a good search query• too general• people probably rather look for more speciﬁc things• nevertheless Google shows it high our results for comparison
AppCod.esEducation• education less popular than Angry Birds? makes sense. our results for comparison
AppCod.esReddit• our estimate - ~380k Reddit users have iPhone (5,5M users according to Google Planner * 7% iPhone owners)• Reddit is probably less popular than Chrome, or a ﬂashlight app Google Adwords AppCod.es
AppCod.esA different approach the popularity by AppCod.es how many people downloaded top apps found for a given search query (using Xyologic data)
AppCod.esWe’re not perfect• some of our data sources are >1 month old, so if a query is very fresh, we’ll display a lower rank• some of the queries are missing from the database. if we show “-”, it probably means the query is unpopular, but in rare cases we just have no data• a difference of 20 in hotness may be a statistical error (i.e. if one phrase is 40, and another is 50, we really don’t know which one is more popular)
AppCod.esKeep in mind - the phrase popularity is still an experimental feature - it’s better to rank top5 in the not-so-popular phrases, than rank top15 in the most popular ones - iterate, iterate, iterate. with every update remove the worst performing phrases and try some new ones. if it’s possible, ask users how they ﬁnd your app.
AppCod.es If you have some interesting data points, data sources, or have some feedback regarding the algorithm - let us know. firstname.lastname@example.org AppCod.esThe Swiss Army Knife for App Store Optimization
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