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New Advertising & New Agencies v.5.0 @ Bahcesehir University - MBA Lecture
 

New Advertising & New Agencies v.5.0 @ Bahcesehir University - MBA Lecture

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New Advertising & New Agencies v.5.0

New Advertising & New Agencies v.5.0
Bahcesehir University - MBA Lecture
08 May 2013

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    New Advertising & New Agencies v.5.0 @ Bahcesehir University - MBA Lecture New Advertising & New Agencies v.5.0 @ Bahcesehir University - MBA Lecture Presentation Transcript

    • New Advertising&New AgenciesbyKöksal Abdurrahmanoğludigitally-enhanced marketer & entrepreneur~ Version 5 ~
    • https://vimeo.com/53034454
    • NEWS
    • New MediaCONSUMERWOM +Internet
    • New Advertising
    • Time Spent vs. Ad SpendTime spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)
    • Device Evolution
    • So...What is theNEWAdvertising?
    • Not theAdvertisingwe knew!
    • Not yet!
    • Future ofAdvertising is...
    • Marketing
    • MarketingA new kind of
    • Media &Consumer…With new kinds of
    • PINNACLE ofMARKETING
    • Notany-more
    • Create brand fans!
    • HOW?Make their livesBETTER!by doing thingsWITH & FORPEOPLE
    • Marketing is…New way ofsupportiveplayfulcustomizableinformativehonestengagingpersonalcollaborativegenerousexperimentalhelpfuladventurous
    • .
    • .
    • .
    • 6 degrees of seperation...
    • okis now 3 degrees!
    • Brands beware!
    • http://www.youtube.com/watch?v=j5Ftu3NbivEhttp://www.youtube.com/watch?v=M_URyWFBOy4
    • NEWS FLASH!Advertising will change more in 5 yearsthan previous 50End of Advertising as we know it is here!
    • http://www.youtube.com/watch?v=D3qltEtl7H8The Break-up Advertiser vs Consumer
    • Here lies theAdvertising AgencyIt struggled for years to remainrelevant in the face of changingconsumers, media habits and fiercecompetition. It was too big and tooslow to be nimble, and reluctant towalk away from its heritage ofthirty second spots.
    • AgenciesEnd ofhttp://www.youtube.com/watch?v=ERGrSQoY5fs
    • Career Evolution inEx-Agencies
    • How will theadvertising agencyof the futurewill look like?quizpop
    • Tradi-tional/Crea-tiveAgencyProductionMediaContentStrategyPREventAnalysisCreative}Inhouse}Outsource
    • Digi-talAge-ncyProductionMediaContentStrategyPREventAnalysisCreative}Inhouse}Outsource
    • TechnologyStrategyCreativityNewGen-erat-ionAge-ncyDNA
    • MultiTask-ingMultiTale-ntedMultiDisci-plin-ary Effec-tiveAttra-ctivePowe-rfulNewAge-ncyMo-del
    • NewAge-ncyMo-delProductionMediaContentStrategyPREvent AnalysisCreativeGetting brandscloser toconsumers
    • What if we couldre-create old adsin digital?
    • http://www.psfk.com/2012/03/google-digita-advertising.html
    • beyondand
    • http://www.youtube.com/watch?v=a6cNdhOKwi0
    • What will be the “Next BigThing” in digital marketing?quizpop> Digital Outdoor> Augmented Reality> Geo-targeted Mobile Marketing> Semantic Search> -----------
    • credits…MediaFuturist.com by Gerd LeonhardFuture of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150)The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.)On the Future of Advertising by Grant Richards (Engine Company 1)Future of Advertising | Trend Watching by Lorenzo MendozaFEED (Digital Brand Experience Report) by RazorfishThe End of Advertising as We Know It by IBM Global Business ServicesThe Chaos Scenario by Bob GarfieldPropulsion by Tim WilliamsWorkforfood.nu by Diego ZambranoMoon Advertising by Bobby Voeten180360720.com by Helge TennoErik Qualman (Vimeo)FitcEvents (Youtube)Geert Desager (YouTube)MicrosoftColoribus.comCreativity-online.comGapingvoid.com
    • contact...Köksal Abdurrahmanoğlukoksal@istanbul.comwww.about.me/koksalAlohaVentures.comIstanbul.comAdinteractive.com.trCityberry.comView Presentation atwww.SlideShare.net/koksal_a