61. NEWS FLASH! End of Advertising as we know it is here! Advertising will change more in 5 years than previous 50
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65. Here lies the A dvertising A gency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots. It died S tubborn and A lone.
80. Marketing is… N ew way of supportive playful customizable informative honest engaging personal collaborative generous experimental helpful adventurous
121. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive Powe-rful New Age-ncy Mo-del
122. New Age-ncy Mo-del Production Media Content Strategy PR Event Analysis Creative } Incharge of all Inhouse or Outsource .. Getting brands closer to consumers
133. Do you like where advertising is going? > Yes > No
134. Do you believe world’s biggest agency would be originally digital in 10 yrs? > Yes > No
135. What do you think is the next big thing in advertising? > Semantic Search > Mobile > Augmented Reality > Digital Outdoor > -----------
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137. credits… MediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lectures by Paul Isakson (Head of Strategy Space150) The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.) On the Future of Advertising by Grant Richards (Engine Company 1) Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza FEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business Services The Chaos Scenario by Bob Garfield Propulsion by Tim Williams Workforfood.nu by Diego Zambrano Moon Advertising by Bobby Voeten www.180360720.com by Helge Tenno Microsoft www.coloribus.com www.creativity-online.com www.vimeo.com www.gapingvoid.com