Presentation of Digitalage Workshop in Istanbul (04 May 2010): Future of Advertising & New Generation Agencies

1. Future of Advertising New Generation Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer MCI Digitalage Workshop 04 / 05 / 2010

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3. NEWS

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8. The Best Oldest & Newest forms of Communic-ation: WOM & Internet

11. reaching 50 million audience Radio 38 yrs TV 13 yrs Internet 4 yrs iPod 3 yrs Facebook 2 yrs

13. adinteractive Internet and Digital Marketing Stats 04.2010

14. Facts and Figures: Turkey

17. Top Visiting Web Sites in Turkey Source: Comscore, March 2010

18. Highest level of engagement in Europe As the proportion on broadband rapidly rises, the already high levels of engagement will increase.

23. Facts and Figures: World

24. World Internet Usage & Population Statistics Source: Internet World Stats

25. World Internet Penetration Rates Source: Internet World Stats

27. US Interactive Marketing Spend Source: Forrester

31. Number of Mobile Subscribers Accessing Facebook, Myspace and Twitter via Mobile Browsers Source: comScore

33. adinteractive Internet and Digital Marketing Stats 04.2010

34. Consumer Evolution of

35. How do new consumers find out about new products or services?  click

36. Consumer Before...

37. Now!

46. Consumer is King! so listen...

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48. Media Evolution of

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58. Advertising Evolution of

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61. NEWS FLASH! End of Advertising as we know it is here! Advertising will change more in 5 years than previous 50

65. Here lies the A dvertising A gency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots. It died S tubborn and A lone.

68. So... What is the Future of Advertising?

69. Not the Advertising we knew!

70. Not yet!

71. Future of Advertising is...

72. Marketing

73. Marketing A new kind of

74. M edia & Consumer … With new kinds of

75. PINNACLE of ? MARKETING

76. Not any- more

77. Create brand fans!

78. HOW ? Make their lives BETTER! by doing things WITH & FOR PEOPLE

79. engaging connecting delivering content interacting RO Involvement intimate gestures revealing interrupting directing shouting reacting RO Investment big promises explaining

80. Marketing is… N ew way of supportive playful customizable informative honest engaging personal collaborative generous experimental helpful adventurous

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91. 6 degrees of seperation...

92. ok is now 3 degrees!

95. Brands beware!

100. New Advertising Examples of

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115. Agencies Evolution of

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117. Career Evolution in Ex-Agencies

118. Tradi-tional /Crea-tive Agency Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource

119. Digi-tal Age-ncy Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource

120. Technology Strategy Creativity New Gen-erat-ion Age-ncy .. DNA

121. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive Powe-rful New Age-ncy Mo-del

122. New Age-ncy Mo-del Production Media Content Strategy PR Event Analysis Creative } Incharge of all Inhouse or Outsource .. Getting brands closer to consumers

126. Advertising Beyond

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132. Surveys Three

133. Do you like where advertising is going? > Yes > No

134. Do you believe world’s biggest agency would be originally digital in 10 yrs? > Yes > No

135. What do you think is the next big thing in advertising? > Semantic Search > Mobile > Augmented Reality > Digital Outdoor > -----------

137. credits… MediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lectures by Paul Isakson (Head of Strategy Space150) The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.) On the Future of Advertising by Grant Richards (Engine Company 1) Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza FEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business Services The Chaos Scenario by Bob Garfield Propulsion by Tim Williams Workforfood.nu by Diego Zambrano Moon Advertising by Bobby Voeten www.180360720.com by Helge Tenno Microsoft www.coloribus.com www.creativity-online.com www.vimeo.com www.gapingvoid.com

138. contact... [email_address] @ koksal koksala.wordpress.com www.linkedin.com/in/koksal www.adinteractive.com.tr Download Presentation at www.SlideShare.net