Future of Advertising & New Generation Agencies

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Discussing the End of Advertising and Transformation of Agencies:

+ The Future of Advertising (already here!)

+ New Generation Marketing and Advertising

+ The Evolution of Media, Consumer, Advertising & Agencies

+ Featuring New Agency Model
...

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Future of Advertising & New Generation Agencies

  1. Future of Advertising... & Agencies by Köksal Abdurrahmanoğlu a digitally enhanced individual Featuring New Agency Model
  2. Future of Advertising... & Agencies WTF !?!
  3. Let's see how we find out about new products or services ... Watch Where Advertising Headed  click
  4. NEWS FLASH! <ul><li>End of Advertising as we know it is here! </li></ul><ul><li>Advertising will change more in 5 years than previous 50 </li></ul>
  5. Ooops!
  6.  
  7.  
  8.  
  9.  
  10.  
  11.  
  12. Here lies the A dvertising A gency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots. It died S tubborn and A lone.
  13.  
  14.  
  15. Watch Bob Garfield’s The Chaos Scenario  click
  16.  
  17. So... What is the Future of Advertising?
  18. Not the Advertising we knew!
  19. Not yet !
  20. Future of Advertising is...
  21. Marketing
  22. Marketing A new kind of
  23. M edia… With a new kind of
  24. Media Evolution of
  25.  
  26.  
  27.  
  28.  
  29. reaching 50 million audience Radio 38 yrs TV 13 yrs Internet 4 yrs iPod 3 yrs Facebook 2 yrs
  30. 6 degrees of seperation...
  31. ok is now 3 degrees!
  32.  
  33.  
  34. Brands beware!
  35.  
  36.  
  37. Looks more meaningful this way!
  38.  
  39. Consumer Evolution of
  40. Consumer Before...
  41. Now!
  42.  
  43.  
  44.  
  45.  
  46.  
  47. PINNACLE of MARKETING is...
  48.  
  49. Not any- more
  50. Create brand fans!
  51. Make their lives BETTER! by doing things WITH & FOR PEOPLE
  52. engaging connecting delivering content interacting RO Involvement intimate gestures revealing interrupting directing shouting reacting RO Investment big promises explaining
  53. Marketing is… N ew way of
  54. supportive playful customizable informative honest engaging personal collaborative generous experimental helpful adventurous Marketing is… N ew way of
  55. Advertising Evolution of
  56.  
  57. Watch BG’s Whopper Freakout  click
  58. Watch Nike+ Winter Campaign  click
  59. Watch Nike+ Plus I Run  click
  60. Watch Nook Product Launch  click
  61. <ul><li>brand identity </li></ul><ul><li>marketing plan </li></ul><ul><li>retail materials </li></ul><ul><li>online & print advertising </li></ul>R/GA created the logo, the iconography and color palette on the device's interface. The agency is also responsible for nook.com , all in-store materials and print ads. R/GA creates... One New Generation Agency For One New Brand  click
  62. Agencies Evolution of
  63. Career Evolution in Ex-Agencies
  64. Tradi-tional /Crea-tive Agency Strategy Creative } Inhouse
  65. Tradi-tional /Crea-tive Agency Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource
  66. Digi-tal Age-ncy Production Strategy Analysis Creative } Inhouse
  67. Digi-tal Age-ncy Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource
  68. New Gen-erat-ion Age-ncy .. DNA
  69. Technology Strategy Creativity New Gen-erat-ion Age-ncy .. DNA
  70. Multi Task-ing Multi Tale-nted
  71. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary
  72. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive
  73. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive
  74. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive Powe-rful
  75. Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive Powe-rful New Age-ncy Mo-del
  76. New Age-ncy Mo-del .. DNA
  77. New Age-ncy Mo-del Production Media Content Strategy PR Event Analysis Creative } Incharge of all (Inhouse or Outsource) .. DNA
  78. How New Age-ncy Wo-rks
  79. A Q
  80.  
  81. credits… MediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lectures by Paul Isakson (Head of Strategy Space150) The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.) On the Future of Advertising by Grant Richards (Engine Company 1) Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza FEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business Services The Chaos Scenario by Bob Garfield Propulsion by Tim Williams Workforfood.nu by Diego Zambrano Moon Advertising by Bobby Voeten www.coloribus.com www.creativity-online.com www.vimeo.com www.gapingvoid.com
  82. contact... [email_address] @ koksal koksala.wordpress.com tr.linkedin.com/in/koksal www.adinteractive.com.tr Join us where we discuss the Future of Advertising at http://www.linkedin.com/groups?gid=2090773&trk=hb_side_g

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