Future of Advertising & New Generation Agencies

Future of Advertising... & Agencies by Köksal Abdurrahmanoğlu a digitally enhanced individual Featuring New Agency Model

Future of Advertising... & Agencies WTF !?!

Let's see how we find out about new products or services ... Watch Where Advertising Headed  click

NEWS FLASH!
End of Advertising as we know it is here!
Advertising will change more in 5 years than previous 50

Ooops!

Here lies the A dvertising A gency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots. It died S tubborn and A lone.

Watch Bob Garfield’s The Chaos Scenario  click

So... What is the Future of Advertising?

Not the Advertising we knew!

Not yet !

Future of Advertising is...

Marketing

Marketing A new kind of

M edia… With a new kind of

Media Evolution of

reaching 50 million audience Radio 38 yrs TV 13 yrs Internet 4 yrs iPod 3 yrs Facebook 2 yrs

6 degrees of seperation...

ok is now 3 degrees!

Brands beware!

Looks more meaningful this way!

Consumer Evolution of

Consumer Before...

PINNACLE of MARKETING is...

Not any- more

Create brand fans!

Make their lives BETTER! by doing things WITH & FOR PEOPLE

engaging connecting delivering content interacting RO Involvement intimate gestures revealing interrupting directing shouting reacting RO Investment big promises explaining

Marketing is… N ew way of

supportive playful customizable informative honest engaging personal collaborative generous experimental helpful adventurous Marketing is… N ew way of

Advertising Evolution of

Watch BG’s Whopper Freakout  click

Watch Nike+ Winter Campaign  click

Watch Nike+ Plus I Run  click

Watch Nook Product Launch  click

brand identity
marketing plan
retail materials
online & print advertising
R/GA created the logo, the iconography and color palette on the device's interface. The agency is also responsible for nook.com , all in-store materials and print ads. R/GA creates... One New Generation Agency For One New Brand  click

Agencies Evolution of

Career Evolution in Ex-Agencies

Tradi-tional /Crea-tive Agency Strategy Creative } Inhouse

Tradi-tional /Crea-tive Agency Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource

Digi-tal Age-ncy Production Strategy Analysis Creative } Inhouse

Digi-tal Age-ncy Production Media Content Strategy PR Event Analysis Creative } Inhouse } Outsource

New Gen-erat-ion Age-ncy .. DNA

Technology Strategy Creativity New Gen-erat-ion Age-ncy .. DNA

Multi Task-ing Multi Tale-nted

Multi Task-ing Multi Tale-nted Multi Disci-plin-ary

Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive

Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive

Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive Powe-rful

Multi Task-ing Multi Tale-nted Multi Disci-plin-ary Effec-tive Attra-ctive Powe-rful New Age-ncy Mo-del

New Age-ncy Mo-del .. DNA

New Age-ncy Mo-del Production Media Content Strategy PR Event Analysis Creative } Incharge of all (Inhouse or Outsource) .. DNA

How New Age-ncy Wo-rks

credits… MediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lectures by Paul Isakson (Head of Strategy Space150) The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.) On the Future of Advertising by Grant Richards (Engine Company 1) Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza FEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business Services The Chaos Scenario by Bob Garfield Propulsion by Tim Williams Workforfood.nu by Diego Zambrano Moon Advertising by Bobby Voeten www.coloribus.com www.creativity-online.com www.vimeo.com www.gapingvoid.com

contact... [email_address] @ koksal koksala.wordpress.com tr.linkedin.com/in/koksal www.adinteractive.com.tr Join us where we discuss the Future of Advertising at http://www.linkedin.com/groups?gid=2090773&trk=hb_side_g

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Future of Advertising & New Generation Agencies

by adinteractive / istanbul.com on Nov 23, 2009

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