case studies

BoschWorld.com W orld's first Photo-Realistic 3D Online Community Platform in its market where users experience virtual home life and create new neighbour relationships. Each member is welcomed to pick and own their ho u se from any neighbourhood and can invite friends as neighbours, visit each other ’s houses, send private messages and chat with available neighbo u rs. House owners can earn points by completing regular tasks like cleaning the house, watering the plants, feeding the fish etc. They can re deem their points for eCoupon discounts at Bosch Dealers or for prizes. With various interactive tools, unique product experience s and successful brand communication with occasional campaigns made it possible to gather over 2 00.000 people together creating an invaluable brand owned new medium .

BoschWorld.com client : Bosch – BSH Turkey brief / reason why : Max.ing Product Experience debrief / solution : Social Platform / Online Campaigns Loyalty Program / eCoupons targets İncrease product experience İncrease consumer communications Sales promotions Increase consumer loyalty Consumer data collection

İncrease product experience

İncrease consumer communications

Sales promotions

Increase consumer loyalty

Consumer data collection

reach : 30.000.000 visits 350.000 unique visitors / month 250.000 home owners (members) period : October 2008 - present products sold : 750 (through eCoupons) coupons generated : 1.650 BoschWorld.com BoschWorld.com > Cannes Lions 2009 Entry Video >

Binboa Charades is an online “silent movie guessing ” game, clasically enjoyed frequently during house parties which Binboa Vodka aims to be incorporated with. T he main idea was to increase the awareness of Binboa Vodka by incorporating with house parties and applying an extraordinary, innovative , full of fun and simple online concept which would spread among the internet users. User s asked to guess movie names by simply watching the little movie clips each describing a word . Any user can also act out the movie's name by pantomiming using his/her Web Cam. BinboaManiaclarAnlatiyor.com

BinboaManiaclarAnlatiyor.com client : Binboa Vodka brief / reason why : Product Awareness debrief / solution : Multiplayer Video Advergame Online Viral Campaign targets İncrease product awareness İncrease consumer communications Consumer data collection

İncrease product awareness

İncrease consumer communications

Consumer data collection

reach : 2.500.000 visits 650.000 unique visitors / month 45.000 members period : Fabruary 2009 - present videos generated : 1,350 BinboaManiaclarAnlatiyor.com BinboaManiaclarAnlatiyor.com > Cannes Lions 2009 Entry Video >

success stories

success stories Lipton | Web Site + Data-Mining + Campaigns Lipton has reached millions of its customers via interactive projects since 2005. The brand has both the demographic profiles of it’s members and their beverage consumption information in the database. Those projects we developed with Lipton have also received many national and international awards. Bosch | Online Campaigns + CRM + BoschWorld After millions of users reached via 5 online campaigns , hundreds of products sold and more than 200 thousand members in the database, Bosch had established its own online medium. BoschWorld now is heavily used as an instant communication channel between the brand and the hundreds of thousands of consumers, earning Turkey the most successful country online in the corporate world of Bosch.

clients

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