rNews - towards structured data websites
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rNews - towards structured data websites

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Media 3.0 seminar, 11th of may 2011

Media 3.0 seminar, 11th of may 2011

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  • The title should be «on the road to what?» \nI hope it is on the way from theory to practise\n
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  • Flipboard is not necessarily the future, but: \nYour own context might not present your content in th best way for all user groups\n\n
  • Think the unthinkable? \nAs long as IPR and tracking is handled, why not?\n
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  • we are not the solution, but a way to enter the semantic web\n
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  • all the components on this page now about each other, and can be asked\n
  • this is how it looks schematically\n
  • thats how page elements know about each other\n
  • to further explain\n
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rNews - towards structured data websites rNews - towards structured data websites Presentation Transcript

  • Out of your silo! ...with rNewsRune Smistad, MediArena, Media 3.0, 11. mai 2011 Inspired by Evan Sandhaus, Lead Architect, Semantic Platforms, The New York Times Company. http://slidesha.re/jd8uLM
  • Today
  • Content read in own context
  • Tomorrow
  • Content read in other context
  • More precisely:• aggregation / enrichment• syndication• IPR• capitalization
  • Content need to be data Presentation and sharing must behandled by metadata
  • One possible solution• rNews (...and datagartneriet)
  • rNews• rNews is NOT a software• rNews is a linked data standard developed by IPTC, with direct support for their other metadata standards. It open for your additions and definitions.
  • RDFa - ResourceDescription Framework• In theory RDF is a flexible extensible format for expressing and sharing knowledge.• Problem with the theory - The Web shares “knowledge” using HTML.• Solution: RDFa - a W3C standard for embedding RDF triples within standard HTML documents. + <HTML/> = RDFa
  • rNews at work
  • TickerSymbol Person Location subclassOf subclassOfhasTickerSymbol subclassOf subclassOf ConceptOrganization Party createdBy createdBy providedBy taggedBy copyrightedBy hasSource contributedBy hasAccountableParty Comment discussedBy subclassOf depictedBy NewsItem Media HeadlineHed headlinedBy subclassOf
  • keyword: triplesData Triple Object Triple http:// http://www.iptc.org/ www.iptc.org/authority/per/ authority/per/stuart_myles stuart_myles demo:twitterHandle owl:sameAs http:// @mr_awesome facebook.com/ stuart_myles Literal URI
  • ?=  Search engines, social networks, aggregators and other sites only see the Display Tier, and cannot leverage the underlying structure of the data.
  • med Linked Data og rNews Structured data Tekst Tekst non structured data Without structured data search engines, social networks and other sites cannot attractively format links back to our site, potentially decreasing referral traffic.
  • RDFa in action http:// www.iptc.org/ authority/per/ stuart_myles<!DOCTYPE rdf:type html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"><html xmlns="http://www.w3.org/1999/xhtml" xmlns:owl="http://www.w3.org/2002/07/owl#" demo:person xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns" xmlns:demo="http://www.iptc.org/demo/ns/" > <head>...</head> <body> <div typeof="demo:person" class="profile" about="http://iptc.org/authority/per/stuart_myles"> <p>Stuart Myles</p> <p>Title: <span property="demo:hasTitle">Deputy Director Schema Standards</span></p> <p>Employer: <span property="demo:worksFor">Associated Press</span></p> <p>Office Located In: <span property="demo:officeLocatedIn">Manhattan, NY</span></p> <p>Resides In: <span property="demo:residesIn">Northeastern United States</span></p> <p>Email Address: <span property="demo:emailAddress">xxx@ap.org</span></p> <p>Twitter Handle: <span property="demo:twitter_handle">@mr_awesome</span></p> <p><a rel="owl:sameAs" href="http://facebook.com/stuart_myles">Facebook</a></p> </div> </body>
  • <HTML+RDFa/> RDFa distiller
  • Roadmap to the future:1. Implement rNews standard and show content as RDFa (and let datamarket.com search your events)2. Use external, shared metadata3. Business model where IPR is handled by metadata New context for your content and enrichment of your own context.
  • LOD star scheme reference
  • What can we do?• We are building a technological infrastructure in Bergen for shared metadata/vocabularies and entrance to the Linked Data cloud.• rNews use IPTC - we already have the IPTC standard in our RDF store, with possibilites for editing, sharing.
  • What can you do?• Look through the IPTC/rNEWS standard http://dev.iptc.org/rnews• Visit medialab.datagartneriet.no (monday)• Contact us at MediArena: • rune@mediarena.no, anders@mediarena.no• Follow us • @bergenmediarena • #mediefremtid
  • One more thing...
  • We establish adeveloper forum in Bergen today Tonight, 18-20, at The Hub