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What to build next

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When was the last time you and your product team dealt with the dilemma of deciding what to build next? …

When was the last time you and your product team dealt with the dilemma of deciding what to build next?

Here is a quick presentation stepping through some stuff to consider before jumping right in and getting things going.

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  • 1. Familiar question to a familiar problem kok.chiann@ezypay.com What to build next?
  • 2. Hi, my friends call me KC UX Manager @ Ezypay & iconnect360 Lead product design & user research Manage multidisciplinary teams
  • 3. I’ll be honest The right answer of what to build next depends on your company, context, customers, etc I have no idea what they are (But happy to chat) But here are 5 things to consider
  • 4. #1 Will your customers/users value it? To the extent they will sign-up, use it, and even pay for it?
  • 5. If you’re not sure about customer/user value… Come up with a MVP to validate your hypothesis A quick interview Sketch or prototype Guerrilla user testing Get out of the building Follow them home! Eliminate that uncertainty. Quickly. Maybe even tomorrow.
  • 6. #2 Is it aligned to your vision or mission Having a purpose is good, only if you’re moving towards it
  • 7. If you’re not sure about your product’s purpose… Our mission: to inspire and nurture the human spirit — one person, one cup and one neighborhood at a time. - Starbucks "Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online." - Amazon To bring inspiration and innovation to every athlete in the world." - Nike It might be worth a think. Purpose is good. Shared purpose is better.
  • 8. #3 What does your team members think? Are you collaborating? Is there check & balance?
  • 9. If you’re not sure what your team members think… You might be working in separate silos and not being aligned. Buy-in is crucial Bring everyone in the journey Don’t always go with the HPPO Open your communication channels Bridge your process gaps Everyone’s role – Delivering customer/user value
  • 10. #4 Have you considered underlying costs? Building a feature doesn’t end there, there are other costs – Support, regression testing, complexity, etc
  • 11. If you’re not sure…the more the features, the higher the underlying costs F F F F F F F F F F F The work of implementing a feature initially is often a tiny fraction of the work to support that feature over the lifetime of a product, and yes, we can "just" code any logic someone dreams up. What might take two weeks right now adds a marginal cost to every engineering project we'll take on in this product in the future. Kris Gale, VP Engineering, Yammer $ F
  • 12. #5 What about change management? Whether you’re changing your product’s UI, or having customers change from other products
  • 13. If you’re not sure about change management… Sign-up Logged-in Logged-in second time Plan and scope for change management. Invest in designing first-time user experiences and communicating change. 40-60% of users who sign up for a free trial of your software or SaaS application will use it once and never come back.
  • 14. 5 considerations, before deciding on what to build next 1. Will your customers/users value it? 2. Is it aligned to your mission or vision? 3. What does your team members think? 4. Have you considered underlying costs? 5. What about change management?
  • 15. That’s it folks! More than happy to answer questions or catch-up later kok.chiann@ezypay.com kokchiann.com