Find your Social Media Strategy! Get an overview about Social Media Channels and how to use them.<br />Presenter: Michael ...
Which Social Media Channels do you know?<br />Social Media Marketing<br />
A study by the PR agency Burson-Marsteller, according to network usage, the 100 largest companies in the world use social ...
Arguments for Social Media<br />Most of the services are free of charge or causing small recurring costs in an extended ve...
Implementation into your Marketing Mix<br />» Own distribution channel<br />» Direct-Communication with customers<br />» U...
Top 10 in Social Media Communikation in B2B<br />1. linkedIn<br />2. XING<br />3. facebook<br />4. twitter<br />5. YouTube...
http://de.wikipedia.org/wiki/Inlingua<br />inlingua in german<br />
http://en.wikipedia.org/wiki/Inlingua<br />inlingua on Wikipedia in englishlanguage<br />
Wikipedia<br />That’s why Wikipedia is successful in Search Engines <br />Wikipedia is not commercial<br />Search engine f...
1 presentation for hundreds of thousands of readers<br />slideshare.net/kohlfuerst<br />
1 PresentationforHundredsofThousandsof Readers <br />Create an account and set up vanity URL (Example)<br />Youareabletoup...
XING<br />Your Personal Page (xing.com/profile/Michael_Kohlfuerst2)<br />
XING<br />The Communication<br />With XING<br />
XING<br />Yourcompanypage<br />With XING<br />
XING<br />The Business Network<br />Standard version is complimentary - Advanced comfort version small charge per month <b...
LinkedIn<br />Your personal page(at.linkedin.com/in/kohlfuerst)<br />LinkedIn<br />
LinkedIn<br />The Communication<br />Communication on LinkedIn<br />
LinkedIn<br />Now, let'sgo International<br />Possibilities and conditions are very similar to XING<br />Today Linkedlnism...
Because customers want to see movies<br />YouTube<br />
Because customers want to see movies<br />Your YouTube channel can be personalized (Example) <br />Vanity URL is immediate...
Your digital Photo Album<br />Picasa andflickr<br />
Your digital Photo Album<br />Your Google login may also be your Picasa login <br />Upload photos via web interface or sof...
Blogs and Newsfeeds<br /> Blogs<br />Estimated there are an +300 million blogs (Google Blog)<br />Blogs originally consist...
Blogs und Newsfeeds<br /> Search Engines do love Blogs<br />Blogs use search engine friendly techniques<br />Blogs notify ...
twitter<br />The SMS ofthe Internet<br />facebook + twitter<br />
twitter<br />140 characters for information junkies<br />
twitter<br />Small isInformational<br />Social networking and microblogging service utilising instant messaging, SMS or a ...
facebook<br />The Personal Page - facebook.com/kohlfuerst<br />
facebook<br />The Communication<br />
facebook<br />The Company Profile - facebook.com/promomasters<br />
facebook<br />500.000.000 Users areWrong? (Statistics)<br />facebookisa freeserviceexchanginginformationlike contacts, mes...
facebook<br />Managing Sites andUse<br />Administration can be assigned to multiple people<br />If a personal or company/f...
facebook<br />facebook Services<br />Personal Profile <br />Company Pages (Personal profilesareadministrators) <br />(Clos...
Rating Platforms<br />Rate Me!<br />Ratings are done by Check-In as well as comments, pictures or stars <br />At present m...
Rating Platforms<br />What to do with Bad Reviews?<br />Stay calm and take a deep breath :-) <br />When has the review bee...
Rating Platforms<br />What to do with Bad Reviews?<br />Provideconcrete solutions<br />Take a complaint seriously, as it m...
You'vegotit in your Hand(y)<br />foursquare - Gowalla - facebook Orte - Google Places<br />Smartphone App identifiesyourac...
Argument forUsers<br />Better orientation in the reality (Facebook Places video) - in unfamiliar places (an unbekannten Or...
foursquare (Video)<br />
Gowalla<br />
facebook Orte / Places (Video)<br />
Bewertungsplattformen Google Places (Video)<br />
Fromthe Shopping Windowintothe Internet Quick Response-Code<br />QR-Code (Generator)<br />
Best Case<br />Social Media Mix<br />Try: Google Favorite Places window decal<br />
The 7 Point-Start<br />Get your Vanity URLs in social media networks<br />Add social media buttons and Apps to your homepa...
Coffee Break!<br />Have fun and success with online marketing!  ... I am available for questions and answers during coffee...
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Social Media for Language Schools

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Presentation on the 2011 inlingua World Congress in Vienna - Austria - Europe. Social media especially for language schools. inlingua is a worldwide language training organization with over

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Social Media for Language Schools

  1. 1. Find your Social Media Strategy! Get an overview about Social Media Channels and how to use them.<br />Presenter: Michael Kohlfürst - PromoMasters®and KOHLFÜRST®<br />Social MediainlinguaWorld Congress2011 |Vienna|Austria|Europe<br />
  2. 2. Which Social Media Channels do you know?<br />Social Media Marketing<br />
  3. 3. A study by the PR agency Burson-Marsteller, according to network usage, the 100 largest companies in the world use social media in this order: twitter, facebook, YouTube, corporate blogs<br />Social Media Services<br />
  4. 4. Arguments for Social Media<br />Most of the services are free of charge or causing small recurring costs in an extended version<br />You can work from everywhere if internet access is available<br />Services can be used on any device such as a PC workstation, notebook, tablet PC, or smartphone<br />For basic versions no programming skills are necessary<br />You are already using social media services!<br />Social Media Marketing<br />
  5. 5. Implementation into your Marketing Mix<br />» Own distribution channel<br />» Direct-Communication with customers<br />» User reviewsandfeedbackon products and companies<br />Implementation into your Corporate Communications»Replacement for Intranet<br />»Supports nowadaysalso HR - Human Resource Management<br />» Networking, Contact Management and IntellectualCapital Development<br />Social Media Marketing<br />
  6. 6. Top 10 in Social Media Communikation in B2B<br />1. linkedIn<br />2. XING<br />3. facebook<br />4. twitter<br />5. YouTube<br />6. Wikipedia<br />7. slideshare<br />8. Scribd<br />9. Visible.me (former Naymz)<br />10. metacafe (List bySF Interactive Performance)<br />Social Media Marketing<br />
  7. 7. http://de.wikipedia.org/wiki/Inlingua<br />inlingua in german<br />
  8. 8. http://en.wikipedia.org/wiki/Inlingua<br />inlingua on Wikipedia in englishlanguage<br />
  9. 9. Wikipedia<br />That’s why Wikipedia is successful in Search Engines <br />Wikipedia is not commercial<br />Search engine friendly URLs do contain important keywords<br />Number of pages and content grows<br />Pages are updated continuously<br />Each page has a keyword matching title<br />The relevant keywords are repeated in the content<br />Keywords are linked to related content-relevant Wikipedia pages<br />External sites are linked by keywords to subpages of Wikipedia<br />Links to external pages are search engine locked rel = nofollow<br />
  10. 10. 1 presentation for hundreds of thousands of readers<br />slideshare.net/kohlfuerst<br />
  11. 11. 1 PresentationforHundredsofThousandsof Readers <br />Create an account and set up vanity URL (Example)<br />Youareabletouploadall possible presentation documents/formats<br />Show presentations embed (code) in your website (Example)<br />Each presentation has a permanent URL<br />Download of certain presentations may be limited<br />Presentations can be advertised more proficiently and resourcefully<br />Statistics on individual presentations document higher interest <br />slideshare<br />
  12. 12. XING<br />Your Personal Page (xing.com/profile/Michael_Kohlfuerst2)<br />
  13. 13. XING<br />The Communication<br />With XING<br />
  14. 14. XING<br />Yourcompanypage<br />With XING<br />
  15. 15. XING<br />The Business Network<br />Standard version is complimentary - Advanced comfort version small charge per month <br />Vanity URL is created automatically<br />The company profile is available as a free version or paid (expensive)<br />Everybody is connected with anybody (give a try!)<br />Use tools like Outlook Plugin or XING mobile Apps<br />Submitseminars, workshops, discussionsandevents (ticket service)<br />Use XING job search and job offers<br />
  16. 16. LinkedIn<br />Your personal page(at.linkedin.com/in/kohlfuerst)<br />LinkedIn<br />
  17. 17. LinkedIn<br />The Communication<br />Communication on LinkedIn<br />
  18. 18. LinkedIn<br />Now, let'sgo International<br />Possibilities and conditions are very similar to XING<br />Today Linkedlnismoreefficientthan XING tostay in touchwithyour international business contacts<br />Linkedlnisremarkablystronger in otherlanguagesthanGerman <br />
  19. 19. Because customers want to see movies<br />YouTube<br />
  20. 20. Because customers want to see movies<br />Your YouTube channel can be personalized (Example) <br />Vanity URL is immediately available <br />Videos can be provided in various formats HD | 2 GB | 15 minutes <br />Videos can be uploaded directly from your smartphone or camera <br />Feature your own- or YouTube-videos from other users <br />Embed (code) videos in your website (Example) <br />Users may rate and comment your videos <br />YouTube<br />
  21. 21. Your digital Photo Album<br />Picasa andflickr<br />
  22. 22. Your digital Photo Album<br />Your Google login may also be your Picasa login <br />Upload photos via web interface or software<br />Categorize by folders and add information<br />Face recognition attempts to assign people<br />Present pictures/slideshows with embed (code) on the website (Example)<br />Each picture or photo album has a permanent URL<br />Download of pictures can be restricted<br />Rent additional space if 1 GB of memory is not sufficient<br />Picasa und flickr<br />
  23. 23. Blogs and Newsfeeds<br /> Blogs<br />Estimated there are an +300 million blogs (Google Blog)<br />Blogs originally consisted of clippings, notes and links from the Web. Lately this task switched over to twitter and facebook<br />Blogs areactual, shortandchronologicalsorted<br />Blog on your own website with free software like Wordpress.org with themes and plug-ins, ordirectfromsuppliers such as Wordpress.com<br />Blogs serve small businesses/projects as homepage replacement<br />Google blog search helps researching - but is incomplete<br />
  24. 24. Blogs und Newsfeeds<br /> Search Engines do love Blogs<br />Blogs use search engine friendly techniques<br />Blogs notify (ping) search engines of new content<br />Blogs are also published as a newsfeed which can be subscribed (pull)¶<br />Newsfeeds are published in RSS / Atom which is an XML-based format for sharing information in a machine-readable form (PM Newsfeed)<br />Most e-mail software is ready for subsrcibing to newsfeeds<br />Newsfeed content can be displayed on other sites (Feedcat.net). This enhancesthepopularityoftheauthoraswellasthe link popularityoftheblog<br />
  25. 25. twitter<br />The SMS ofthe Internet<br />facebook + twitter<br />
  26. 26. twitter<br />140 characters for information junkies<br />
  27. 27. twitter<br />Small isInformational<br />Social networking and microblogging service utilising instant messaging, SMS or a web interface<br />Top 100 companies worldwide use Twitter more than Facebook<br />Twitter messages are limited to 140 characters<br />Famous since Hudson landing "There's a plane into the Hudson. I'm on the ferry going ... "<br />Postings (twittering)<br />@ # Hashtag person (subject) - retweet- @ RT kohlfuerst<br />Use short URLs using TinyURL, and other Goo.gl to reduce message length<br />Location is provided<br />
  28. 28. facebook<br />The Personal Page - facebook.com/kohlfuerst<br />
  29. 29. facebook<br />The Communication<br />
  30. 30. facebook<br />The Company Profile - facebook.com/promomasters<br />
  31. 31. facebook<br />500.000.000 Users areWrong? (Statistics)<br />facebookisa freeserviceexchanginginformationlike contacts, messages, photos, videos, gadgets, andgames<br />2010 facebook has been used by 61% (+13%) of the top 100 companys (Source: Burson-Marsteller)<br />facebook mobile with +250 million active users<br />Attention with private content - nothing is really deleted/cancelled out<br />Private vs. Business<br />Used by young people as an e-mail replacement<br />US Companies are opening their facebook wall to user comments<br />
  32. 32. facebook<br />Managing Sites andUse<br />Administration can be assigned to multiple people<br />If a personal or company/fansite is created you need 25 friends for the page to get the Vanity-URL (facebook.com/username)<br />Install the LIKE & SEND button and install Opengraphprotocol.org meta tags in website to appear in the facebook real-time search<br />Use 180x180 pixel profile images <br />Links in the information fields refer to your website <br />Special pages are created by using FBML 1. http://www.facebook.com/apps/application.php?id=4949752878 2. Edit Page -> Apps -> FBML<br />
  33. 33. facebook<br />facebook Services<br />Personal Profile <br />Company Pages (Personal profilesareadministrators) <br />(Closed) Groups <br />facebook Messages (Mail) kohlfuerst@facebook.com<br />Events <br />Apps like FBML, Questions, YouTube, slideshare<br />facebookAdverts<br />facebookLocal<br />facebook Deals (Shopping)<br />Insights (Statistics)<br />
  34. 34. Rating Platforms<br />Rate Me!<br />Ratings are done by Check-In as well as comments, pictures or stars <br />At present mainly hotels or restaurants are rated <br />Employees already do rate employers and companies <br />Be prepared for the future: everyone & everything will be rated <br />Track your ratings by using monitoring systems like Google Alert or SocialMention.com Alert<br />Apply your listing by claiming it - you will receive continuous statistics and rating informations<br />The most used rating platforms do depend on the country you are in <br />
  35. 35. Rating Platforms<br />What to do with Bad Reviews?<br />Stay calm and take a deep breath :-) <br />When has the review been done?<br />Check theratingforbeing valid during an employermeeting<br />Usereactionsandcommentsforfurtherdevelopment<br />Talk to the dissatisfied customers, "Hi, I'm the manager of ...."<br />Stick tofactsand honest comments<br />
  36. 36. Rating Platforms<br />What to do with Bad Reviews?<br />Provideconcrete solutions<br />Take a complaint seriously, as it may be a chance<br />Transform negative criticsinto positive enthusiasts<br />Common votercommentschangeonlyfor a short time theoutcome<br /> AVOID lawyers whenever possible<br />
  37. 37. You'vegotit in your Hand(y)<br />foursquare - Gowalla - facebook Orte - Google Places<br />Smartphone App identifiesyouractuallocation, showsplaceswhereyoucancheck-in<br />After thecheck-inyoumayrate evaluate via stars/enclosepictures<br />Users see where their friends have checked-in<br />The checked-in locationreceivespoints. Locations crown a user who has checked-in most frequently <br />Create your own location and claim it<br />The owner isabletoeditthelocationandobservestatistics <br />Location Based Services<br />
  38. 38. Argument forUsers<br />Better orientation in the reality (Facebook Places video) - in unfamiliar places (an unbekannten Orten)- in my home town (new trends)<br />Feedback from friends and strangers support your decision<br />Cultivateandnurse off-line contacts<br />Smartphone navigation supports the orientation<br />Special offers and rewards when users do a check-in<br />Location Based Services<br />
  39. 39. foursquare (Video)<br />
  40. 40. Gowalla<br />
  41. 41. facebook Orte / Places (Video)<br />
  42. 42. Bewertungsplattformen Google Places (Video)<br />
  43. 43. Fromthe Shopping Windowintothe Internet Quick Response-Code<br />QR-Code (Generator)<br />
  44. 44. Best Case<br />Social Media Mix<br />Try: Google Favorite Places window decal<br />
  45. 45. The 7 Point-Start<br />Get your Vanity URLs in social media networks<br />Add social media buttons and Apps to your homepage<br />Encuraceandinspirevisitorstouse Social Media<br />Motivateclientsto a positive feed-backfoyourbusiness<br />Provide for a lively and good reputation in social networks, search engines and ratings platforms<br />Be open mindedtoinnovationsandnewideasOne-time errors are investments<br />The Best Social Media Video Ever - Now Refreshed!If you only follow the footsteps of others, you cannot pass by!<br />
  46. 46. Coffee Break!<br />Have fun and success with online marketing! ... I am available for questions and answers during coffee break .<br />Pleasesuggestand rate thispresentation on yourfavouriterating platform.<br />Michael Kohlfürst <br />Internet Marketing Coaching & Consulting<br />www.kohlfuerst.at – info@kohlfuerst.at<br />

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