Technology and World Change Individual Presentation


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This was my Individual presentation for a module called Tech and World Change in SMU Year 1.

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Technology and World Change Individual Presentation

  1. 1. Even Electricity is going Wireless! By Kelvin Koh Tong Weng
  2. 2. Presentation Flow: <ul><li>Part 1: Brief History and Current Applications </li></ul><ul><li>Part 2: Analysis of Benefits & Value Proposition </li></ul><ul><li>Part 3: How to Capture Value from Wireless Electricity Technologies </li></ul>
  3. 3. Part 1: Brief History and Current Applications
  4. 4. A Brief History… All great Inventions begin with “What If…?”
  5. 5. A Brief History… “ What If we can wirelessly transfer electricity ?” Nikola Tesla
  6. 6. A Brief History… Tesla Coil Wardenclyffe Tower
  7. 7. About 100 years later… Wireless Electricity Technology was developed further. Product Innovation occurred.
  8. 8. 3 Forms of Wireless Electricity Technology
  9. 12. How does Work? Inductive Coupling
  10. 13. How “Inductive Coupling” Works
  11. 14. Product Examples… Electric Toothbrushes Charging Platforms
  12. 15. How does Work? Radio Frequency
  13. 16. How “Radio Frequency” Works Transmitter Receivers
  14. 17. Product Example… Hotel Room Sensors
  15. 18. How does Work? Magnetic Resonance Coupling
  16. 19. How “Magnetic Resonance Coupling” Works
  17. 20. Product Examples… Osram Luminaire Concept Lights
  18. 21. Product Examples… “ Toyota Motor Corporation (TMC) has entered into a technological collaboration agreement with Massachusetts, United States based WiTricity Corporation * concerning the practical application of automotive wireless charging systems and the promotion of their widespread use. TMC plans to participate in a WiTricity capital increase.” Source: Toyota Motor Corporation, April 27 2011, TMC and Witricity Form Battery –charging Alliance, retrieved August 20 2011 from html
  19. 22. Part 2: Analysis of Benefits & Value Proposition
  20. 23. Feature Benefit Go Cordless Efficiency
  21. 24. Feature Benefit Universal (All-in-One)
  22. 25. Feature Benefit Greener World Reduce use of disposable batteries
  23. 26. Customer Value Proposition <ul><li>“ To create and deliver electricity wirelessly to power devices/products in the most convenient, reliable and universally applicable manner” </li></ul>
  24. 27. Part 3: How to Capture Value from Wireless Electricity Technologies
  25. 28. Consumer Products Industrial Transportation
  26. 29. Value Capture Joint Ventures and Licensing
  27. 30. Value Capture Manufacture and Sell Products Customers
  28. 31. <ul><li>Imagine… </li></ul>
  29. 32. The End
  30. 33. Q&A Session
  31. 34. Are these technologies safe? <ul><li>Yes. Fields transmitted fall well between regulatory guidelines. There are regulatory bodies like the “Wireless Power Consortium” to monitor and set international standards. </li></ul>
  32. 35. Another “safe” example… <ul><li>WiTricity ’ s technology is a non-radiative mode of energy transfer, relying instead on the magnetic near field. Magnetic fields interact very weakly with biological organisms—people and animals—and are scientifically regarded to be safe.  </li></ul>
  33. 36. Costs involved are too high? <ul><li>The reason why some companies choose the licensing model to capture value is precisely to solve the problem of high implementation costs. Leveraging on existing companies that can manufacture and supply the products is a smart move. </li></ul>
  34. 37. How reliable is this Wireless Electricity? <ul><li>As with many wireless technologies, there will be issues regarding efficiency and reliability. I agree that there limits to the wireless system. E.g. PowerCaster Transmitter to Receiver -> 40-50 ft at about 70% efficiency </li></ul>