Product Examples… “ Toyota Motor Corporation (TMC) has entered into a technological collaboration agreement with Massachusetts, United States based WiTricity Corporation * concerning the practical application of automotive wireless charging systems and the promotion of their widespread use. TMC plans to participate in a WiTricity capital increase.” Source: Toyota Motor Corporation, April 27 2011, TMC and Witricity Form Battery –charging Alliance, retrieved August 20 2011 from http://www2.toyota.co.jp/en/news/11/04/0427_2. html
Part 2: Analysis of Benefits & Value Proposition
WiTricity ’ s technology is a non-radiative mode of energy transfer, relying instead on the magnetic near field. Magnetic fields interact very weakly with biological organisms—people and animals—and are scientifically regarded to be safe.
The reason why some companies choose the licensing model to capture value is precisely to solve the problem of high implementation costs. Leveraging on existing companies that can manufacture and supply the products is a smart move.
As with many wireless technologies, there will be issues regarding efficiency and reliability. I agree that there limits to the wireless system. E.g. PowerCaster Transmitter to Receiver -> 40-50 ft at about 70% efficiency