TREND #1   CONTENT MARKETING   HOW TO MAKE YOUR   CONTENT SHINE   Sonja Jefferson & Sharon Tanton11/10/2012               ...
THE TROUBLE WITH CONTENT11/10/2012   VALUABLE CONTENT MARKETING   2
WHAT IS CONTENT?11/10/2012   VALUABLE CONTENT MARKETING   3
CONTENT IS…‘Content’ is the words on the slide you are reading.It’s the copy on your website, the blog you postedlast nigh...
VALUABLE CONTENT IS…‘Valuable content’ is super-charged content. It’scontent with a bigger purpose; usefulinformation crea...
WHAT CONTENT WORKS FOR YOU?Think of a bit of content you have appreciated,shared or acted on in the last week:• What was i...
VALUABLE CONTENT IS…11/10/2012   VALUABLE CONTENT MARKETING   7
WHAT CONTENT WORKS FOR YOU?11/10/2012   VALUABLE CONTENT MARKETING   8
TAKE ACTION• Understand what content your clients/customers want – see  free worksheet• You’ll find case studies to learn ...
WHAT CONTENT WILL YOURCUSTOMERS VALUE?11/10/2012   VALUABLE CONTENT MARKETING   10
THE NEW BUYER MENTALITY11/10/2012   VALUABLE CONTENT MARKETING   11
YOUR NEW MARKETING MANIFESTO11/10/2012   www.valuablecontent.co.uk   12
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Valuable Content Marketing

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Valuable Content ltd's Sonja Jefferson and Sharon Tantons' presentation slides for their session Valuable Content Marketing, presented at the Kogan Page and British Library Marketing Trends event in October (http://www.koganpage.com)

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Valuable Content Marketing

  1. 1. TREND #1 CONTENT MARKETING HOW TO MAKE YOUR CONTENT SHINE Sonja Jefferson & Sharon Tanton11/10/2012 VALUABLE CONTENT MARKETING 1
  2. 2. THE TROUBLE WITH CONTENT11/10/2012 VALUABLE CONTENT MARKETING 2
  3. 3. WHAT IS CONTENT?11/10/2012 VALUABLE CONTENT MARKETING 3
  4. 4. CONTENT IS…‘Content’ is the words on the slide you are reading.It’s the copy on your website, the blog you postedlast night, the videos and Tweets you share. Whenwe’re talking about content, we just mean wordsand information.11/10/2012 VALUABLE CONTENT MARKETING 4
  5. 5. VALUABLE CONTENT IS…‘Valuable content’ is super-charged content. It’scontent with a bigger purpose; usefulinformation created for a particular audience;content that hits the mark.11/10/2012 VALUABLE CONTENT MARKETING 5
  6. 6. WHAT CONTENT WORKS FOR YOU?Think of a bit of content you have appreciated,shared or acted on in the last week:• What was it?• How did you receive it?• Why did you like it?• What did you do with it?11/10/2012 VALUABLE CONTENT MARKETING 6
  7. 7. VALUABLE CONTENT IS…11/10/2012 VALUABLE CONTENT MARKETING 7
  8. 8. WHAT CONTENT WORKS FOR YOU?11/10/2012 VALUABLE CONTENT MARKETING 8
  9. 9. TAKE ACTION• Understand what content your clients/customers want – see free worksheet• You’ll find case studies to learn from and example of best practice on our site• Plenty of resources in the Valuable Content Marketing book – out 3 January 2013 Be generous, get creative – we wish you the best of luck www.valuablecontent.co.uk11/10/2012 VALUABLE CONTENT MARKETING 9
  10. 10. WHAT CONTENT WILL YOURCUSTOMERS VALUE?11/10/2012 VALUABLE CONTENT MARKETING 10
  11. 11. THE NEW BUYER MENTALITY11/10/2012 VALUABLE CONTENT MARKETING 11
  12. 12. YOUR NEW MARKETING MANIFESTO11/10/2012 www.valuablecontent.co.uk 12

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