The Art of Selling

The art of selling

Hi, Iʼm @koensienaert Iʼm a husband, and a father I live in Genk, work in Antwerp I run a company called gonzales We create mixedmedia design We work for MTV/Nickelodeon, Samsung, VMMa, Sensoa, Nitro, GAIA, DSM, bpost, Telenet, UiTinVlaanderen, ...

The art of Selling 10 practical & useful tips

1. SELL QUALITY

SELLING SHIT WIL MAKE YOU LOOK LIKE SHIT

2. WORK ON YOUR PORTFOLIO

WITH A GOOD PORTFOLIO YOU DONʼT NEED SELLING

3. WORK ON YOUR NETWORK

SURE I MEAN THIS...

...MAYBE EVEN THESE

... BUT DONʼT UNDERESTIMATE THESE

4. PITCH MEMORABLY

CONNECT WITH YOUR CUSTOMERS MAKE SURE THEY REMEMBER YOU...

... IN A POSITIVE WAY

5. SELL THE SOLUTION, NOT THE PRODUCT

WANT != NEED

ELIMINATE YOUR COMPETITORS WITH A SOLUTION OR PACKAGE ONLY YOU CAN OFFER

6. TAKE RISKS

WHEN NOT AHEAD TAKE A DIFFERENT ROUTE

7. GET PERSONAL

LOOK FOR A PERSONAL CONNECTION...

...BUT DONʼT OVERDO IT

8. DON’T GET COCKY

YOUR CUSTOMER KNOW HIS BUSINESS BETTER THAN YOU ADD YOUR VALUE

9. PRICE ISN’T EVERYTHING

MY SECOND FAVORITE SLIDE... scope time budget

...RIGHT AFTER THIS ONE If budgets were cars... ... ours would be here meaning: - you get a very fancy car! - there are cheaper alternatives!

10. PEOPLE WANT TO BUY* *Let them

DONʼT CONFUSE THEM

DONʼT BE TOO PUSHY

GENTLY REMOVE ALL OBSTACLES...

...AND WELCOME YOUR NEW CUSTOMER

Thank you

The Art of Selling

by Koen Sienaert on Sep 25, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

The Art of Selling — Presentation Transcript