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Bestofcannes12

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A personal interpretation of what Cannes Lions 2012 teached us.

A personal interpretation of what Cannes Lions 2012 teached us.

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Bestofcannes12 Bestofcannes12 Presentation Transcript

  • #CannesLions best of 2012
  • 33.301 entries1.028 33
  • 33.3011.028 lions 33
  • 33.3011.028 33
  • WE ARE NOT INTHE AD BUSINESSWE ARE IN THEINDUSTRYOF MAKING THINGSRELEVANT
  • Creativity isnt about producingart. Its about solving problems.Relevance means ad value topeoples life, not make themwant to buy #ddb#amirkassaei
  • THECONSUMERHASCONTROL
  • WIN THEM OVERBY MAKINGTHEM PARTOF YOURCONVERSATION
  • http://www.youtube.com/watch?v=d3e7_NJznNY GRANDPRIX CYBER
  • CREATERELEVANTTRUTH
  • AWARENESS ≠RELEVANCE
  • http://www.youtube.com/watch?v=EV5YnRFiCeI GRANDPRIX MEDIA
  • DELIVER ITIN A FRESHWAY
  • http://www.youtube.com/watch?v=TyWQrmiRoLE SHORTLIST MEDIA
  • #Facts
  • DEFINE THE PROBLEM CORRECTLY#1 AND YOU LL ALMOST HAVE THE SOLUTION
  • THE BEST ADVERTISING#2 DOESN T LOOK LIKE ADVERTISING
  • http://www.youtube.com/watch?v=WxfZkMm3wcg GRANDPRIX CYBER
  • TREAT PEOPLE AS FRIENDS#3 NOT AS A TARGET GROUP
  • http://www.youtube.com/watch?v=45Z-GevoYB8 GRANDPRIX MOBILE
  • #AanraderGoogle Project Rebrief
  • GIVE MEANING AND THEYLL#4 BECOME THANKFULL
  • http://www.youtube.com/watch?v=ocCYlqvJKC4 GOLD PROMO&ACTIVATION
  • http://www.youtube.com/watch?v=rIYHjs1vEAo GRAND PRIX PROMO&ACTIVATION
  • THINK INDIVIDUAL#5 NOT ONLY MASS MEDIA
  • http://www.youtube.com/watch?v=wpJVtFCoO-w GRANDPRIX CREATIVE EFFECTIVENESS
  • http://www.youtube.com/watch?v=kluDArvfUhw&feature=related GOLDCYBER
  • DIGITAL IS NOT A MEDIA#6 IT S AN INFRASTRUCTURE
  • http://www.youtube.com/watch?v=ouAkCenbWyc GOLDCYBER
  • http://www.youtube.com/watch?v=F3I8yGcEUOo SILVERCYBER
  • http://www.youtube.com/watch?v=F-5lH1A1DyI
  • STOP TALKING ABOUT#6 SOCIAL MEDIA IT S A NETWORK
  • http://www.youtube.com/watch?v=lg_jbSP-F2o SILVERCYBER
  • ADEPT THE TECHNOLOGY#7 TO THE IDEA NOT VICE VERSA
  • http://www.youtube.com/watch?v=RYZpS2OWfrI&feature=related GRANDPRIX RADIO
  • THE BRAVERY OF THE CLIENT#8 IS CENTRAL OF DOING GREAT WORK DAN WIEDEN
  • http://www.youtube.com/watch?v=5NTRvlrP2NU
  • http://www.youtube.com/watch?v=eqoLeCXzio8&feature=results_main&playnext=1&list=PLF35E492DE1D764BC GOLD DIRECT
  • ADVERTISING#9 80% IDEA EXECUTION
  • http://www.youtube.com/watch?v=NScs_qX2Okk GOLD FILM CRAFT
  • #10 KEEP IT SIMPLE
  • GRANDPRIX OUTDOOR
  • A BRAND =THE SUM OFALL YOUREXPERIENCES
  • #Showtime
  • #2nd screen
  • # film
  • http://www.youtube.com/watch?v=3393O1uD_w8
  • http://www.youtube.com/watch?v=aMfSGt6rHos
  • http://www.youtube.com/watch?v=3xIgq13mX3A
  • #Cases
  • http://www.youtube.com/watch?v=gHl8IqCqza8 GOLD PR
  • http://www.youtube.com/watch?v=uHWfFFi1k9Y GRAND PRIX OUTDOOR
  • #gocreaterelevance!FilipTeerlinck JonasBoets KoenKreynen TijlSacré
  • @kkreynen