MDKSocial explains digital KPI's and how to measure the success of your business and marketing objectives. Handy deck for any advertising agency, marketeer, or those interested in using metrics to ensure the success of their communications campaigns.
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Further Related Reading:
Avinash Kaushik's blog - Occam's Razor www.kaushik.net
Google Analytics How-To - http://www.google.com/analytics/learn/index.html
Julian Cole's Slideshare on How to Measure Digital http://www.slideshare.net/juliancole/how-to-measure-digital-finals