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Challenge The Innovation Strategy
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  • 1. Challenge Innovation Strategies Success of the Innovation Strategy is based on the organisation ability to implement it!
  • 2. By challenging the Innovation Strategy, we are able to provide insight in what way an organization can boost their New Business Development and Planning Most organizations’ innovation strategy is aimed to increase/speed-up innovative growth in which they want to achieve: Situation • Maximalization of market growth • Fully use of their IP and aim to develop new business models • Gain profit outside their current business areas Yet in formulating their innovation strategy, organizations are not aware of several aspects: • New business strategy development & planning are missing: it is unclear which projects in Complication the portfolio are essential in order to reach the goals of the innovation strategy • There is an unclear match of projects in the I-Portfolio with relevant trends In what way can we provide systematic insights into the relation between specific trends, Key Question business impact, and innovation portfolio? The organization’s I-Strategy will be challenged by: • Innovation Radar Screen approach: identifying trends, likelihood (chance) and impact • Strategic Scenario Thinking: estimate impact on business value, (potential) clients in Answer different scenario’s, and identify match with organization’s capabilities • Business Innovation Strategy Development & Planning: examine possible value propositions and identify gaps/opportunities in I-Portfolio 2
  • 3. This approach provides systematic insights into the relation between specific trends, business impact, and innovation portfolio... Scan Focus Act Potential Business Building Scenario Innovation Trends Likelihood Value Assessment Scenario’s Match? projects proposition From mega The chance What is the Different How big is the Which new Which projects trends (10-15 whether a Business Scenario’s will gap between value do we need to yrs) to a trend is going Impact if lead to each scenario propositions build the focus on to occur or not trends occur significant and the do we need to chosen new specific for the better insights current survive these value Industry organization? and therefore Strategy and scenario ? propositions? trends (scenario’s) to better Business decisions! Model? 3
  • 4. ... Which is outlined in the following conceptual model Impact Consumer Clients in Conceptual Model Trends current Value Chain New Applications? Match Business with Mega Industrial Likelihood Scenario Fit with projects Impact current New Products? Trends Trends (% chance) Building in I-Portfolio? Organization Business Model? New Business Model? Impact Technology Potential Trends New Clients 4
  • 5. To provide insight to our clients regarding their new business development and planning, we perform the following steps Develop insights in new business development & planning 3. New 2. Strategic 1. Innovation business Scenario Radar Screen development Thinking & planning 1.1 Identify 1.2 1.3 Impact of 3.3 Identify 3.2 Analyze trends on Determine trends on gaps and possible value relevant likelihood of organization’s opportunities propositions levels trends business in I-Portfolio 2.3 Estimate 2.4 Examine 2.1 2.2 Build impact on match with Determine scenario’s organization organization’s uncertainties in scenario’s capabilities 5
  • 6. Koen Klokgieters| Capgemini NL Daan Giesen | Capgemini NL Vice President Business Innovation Business Innovation Consultant Consulting daan.giesen@capgemini.com Koen.klokgieters@capgemini.com M +31 6 27159293 www.koenklokgieters-english.blogspot.com M: +31 (0) 6 27159293