Crossover                         Newsonomics                                                Ken Doctor                   ...
Crossover                         NewsonomicsThursday, March 14, 13                 2
Today                  Our Cast of Characters                  The Age of Crossover                    4 Major Realities  ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  4
Mark Thompson        Across Oceans, Media                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Ma...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  5
Robert          Thomson               “New”             NewsCorp                         Copyright, Content Bridges/Newson...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  6
Warren          Buffett          BH Media                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Ma...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  7
Aaron           Kushner                 Orange                 County                 Register                         Cop...
Jim             Moroney                     Legs                      of                    Revenue                       ...
Jim             Moroney                         5                     Legs                      of                    Reve...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  9
Gary        Farrugia             The Day                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Mar...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  10
Peter              Liguori               Tribune              Company                         Copyright, Content Bridges/N...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  11
Laura               Lang              Time Inc.                         Copyright, Content Bridges/Newsonomics, 2013Thursd...
Rob           Grimshaw                  The FT                         Copyright, Content Bridges/Newsonomics, 2013Thursda...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  13
Alisa             Bowen          News Corp                         Copyright, Content Bridges/Newsonomics, 2013Thursday, M...
Rolv Ryssdal              Schibsted                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14...
Mathias              Dopfner      Axel Springer                         Copyright, Content Bridges/Newsonomics, 2013Thursd...
Al Jazeera:         A Growing            News          Company                         Copyright, Content Bridges/Newsonom...
Arianna is   Everywhere                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13        ...
Arianna is   Everywhere                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13        ...
Mark        Zuckerberg                Life is                GOOD                         Copyright, Content Bridges/Newso...
Larry Page’s        Google       Dominates        Digital      Advertising                         Copyright, Content Brid...
The Voice        of God                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13        ...
The Voice        of God                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13        ...
Jon Stewart        is the         New      Authority                         Copyright, Content Bridges/Newsonomics, 2013T...
Jon Stewart        is the         New      Authority                         Copyright, Content Bridges/Newsonomics, 2013T...
Seeking A New                         Growth Formula                          Copyright, Content Bridges/Newsonomics, 2013...
Seeking A New                         Growth Formula                          Copyright, Content Bridges/Newsonomics, 2013...
Are you keeping up                  with the changes?                         Copyright, Content Bridges/Newsonomics, 2013...
In                                Play                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March...
The Great Metro                  Sell-Off                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Ma...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  26
Boston Globe                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                   ...
Boston Globe                               Los Angeles Times                         Copyright, Content Bridges/Newsonomic...
Boston Globe                               Los Angeles Times                                 Chicago Tribune              ...
Boston Globe                               Los Angeles Times                                 Chicago Tribune              ...
Boston Globe                               Los Angeles Times                                 Chicago Tribune              ...
Boston Globe                                Los Angeles Times                                  Chicago Tribune            ...
Boston Globe                                Los Angeles Times                                  Chicago Tribune            ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  27
Orange County Register                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13         ...
Orange County Register                                San Diego Union-                                    Tribune         ...
Orange County Register                                San Diego Union-                                    Tribune         ...
Orange County Register                                San Diego Union-                                    Tribune         ...
Orange County Register                                San Diego Union-                                    Tribune         ...
Orange County Register                                San Diego Union-                                    Tribune         ...
Orange County Register                                    San Diego Union-                                        Tribune ...
Orange County Register                                San Diego Union-                                    Tribune         ...
BoGlobe                 $100M, Mid-2013                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Marc...
BoGlobe                 $100M, Mid-2013                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Marc...
Tribune Papers                 $750M, Mid-2013                         Copyright, Content Bridges/Newsonomics, 2013Thursda...
Tribune Papers                 $750M, Mid-2013                         Copyright, Content Bridges/Newsonomics, 2013Thursda...
In the Age                      of                  Crossover                         Copyright, Content Bridges/Newsonomi...
Print                                Digital    (‘90s)               Print Digital                                        ...
From Mostly    Print/A Little      Digital to    Mostly Digital/     Some Print                         Copyright, Content...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  33
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  33
Crossover From Analog to Digital From Physical to Virtual                          Copyright, Content Bridges/Newsonomics,...
CLOSED!                         Video Stores                          Copyright, Content Bridges/Newsonomics, 2013Thursday...
CLOSED!                         Video Stores                          Copyright, Content Bridges/Newsonomics, 2013Thursday...
CLOSED!                         Music Stores                          Copyright, Content Bridges/Newsonomics, 2013Thursday...
CLOSED!                         Music Stores                          Copyright, Content Bridges/Newsonomics, 2013Thursday...
CLOSED!                         Bookstores                         Copyright, Content Bridges/Newsonomics, 2013Thursday, M...
CLOSED!                         Bookstores                         Copyright, Content Bridges/Newsonomics, 2013Thursday, M...
CLOSING?             “Electronics” Stores                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Ma...
CLOSING?             “Electronics” Stores                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Ma...
CLOSING?             “Electronics” Stores                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Ma...
CLOSED!                         Newspapers                         Copyright, Content Bridges/Newsonomics, 2013Thursday, M...
CLOSED!                         Newspapers                         Copyright, Content Bridges/Newsonomics, 2013Thursday, M...
Remember...                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                    ...
Kodak                                        -49%                         Newspapers                                      ...
Crossover From Analog to Digital From Physical to Virtual                          Copyright, Content Bridges/Newsonomics,...
Smartphones Surpass       Dumb Phones in 2013                         @54% Worldwide                          Copyright, C...
Ebooks Surpass                Print                         Copyright, Content Bridges/Newsonomics, 2013                  ...
Ebooks Surpass                Print      Kindle owners buy 4X print-only buyers                         Copyright, Content...
Digital Music Sales              Surpass Physical                         Copyright, Content Bridges/Newsonomics, 2013    ...
Up from Nothing                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                ...
Digital Ad Spending        Surpasses Print                  Global * U.S.* Brasil *                    Australia * Russia ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  48
4           Major Realities              of 2013                         Copyright, Content Bridges/Newsonomics, 2013Thurs...
#1          Print is Ending:             (Or is It?)                         Copyright, Content Bridges/Newsonomics, 2013T...
News                         Crossover                         Strategies                          Copyright, Content Brid...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  50
Advance’s                         Digital-First,                          Print-Last                         Revolution   ...
Now 3 Days        a Week,       Reinforcing        Sunday                         Copyright, Content Bridges/Newsonomics, ...
Now 3 Days        a Week,       Reinforcing        Sunday                         Copyright, Content Bridges/Newsonomics, ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  53
Concerned     Reader       New Orleans                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March...
Michigan                         New Orleans                           Alabama                           Syracuse         ...
Next Up?                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                       ...
88%     New Orleans’ Print     Revenue Retention                         Copyright, Content Bridges/Newsonomics, 2013Thurs...
1%                     New Orleans’                      Print Sales                         Copyright, Content Bridges/Ne...
Advance’s Arithmetic                                          Rapid, Digital-First: Three days of print,      intended to ...
Digital First Media           Goes 3 Days a Week                         Copyright, Content Bridges/Newsonomics, 2013Thurs...
Digital First -- or                   Only                         Copyright, Content Bridges/Newsonomics, 2013Thursday, M...
OC Register                          Print-First,                         Reader-First                          Revolution...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  62
Major Content                          Expansion       Register’s 25 community newspapers now carry 3X more content,      ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  63
100 New         Editorial           Hires        +25 Interns         300 Total                         Copyright, Content ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  64
+5% Circulation     Up                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13         ...
#2      Reader Revenue     Revolution (& Truth      About Paywalls)                         Copyright, Content Bridges/New...
Digital Circulation                      is                  Biggest              Game-Changer                         Cop...
More than                         500 Dailies            Worldwide Will Have            Paywalls by Mid-2013              ...
Circulation                          Revenues                         2005-2011                          Slipping         ...
Circulation                Revenues                 2012-?             Upward Slope, if             Paywalls in Place     ...
U.S. Dailies              Circulation Revenue                         $10 Billion                          Copyright, Cont...
For Top Models     Circulation Revenue   Increase Now Matching      + the Ad Decrease                         Copyright, C...
Charleston Post &               Courier                            (Last 5 mos, 2012)                         Ad revenue d...
New York Times                                          (2012)                         Ad revenue down = 7.5.%            ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  74
The Game:                     Getting to Zero                         Copyright, Content Bridges/Newsonomics, 2013Thursday...
NYT’s Uniques: 30M         NYT’s Print Readers:                 1M                         The 3% Solution                ...
3% Solution          A small percentage of web         uniques form a new business                         Copyright, Cont...
The Sunday Paper  is the New Play                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, ...
Digital Only: $260           Digital + Sunday= $210                         Copyright, Content Bridges/Newsonomics, 2011Th...
Sunday          30-40% of total ad               revenue         50% of total ad profit                         Copyright, ...
Paywalls                                      2012                          Which                         Readers?        ...
You Know Them                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                  ...
They Are          Loyal                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13        ...
Digital:          83% of Print Price                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 1...
All Access is the                    Business Model                         Copyright, Content Bridges/Newsonomics, 2013Th...
All Access is the                    Business Model                         Copyright, Content Bridges/Newsonomics, 2013Th...
All Access is the                    Business Model                         Copyright, Content Bridges/Newsonomics, 2013Th...
All Access is the                    Business Model                         Copyright, Content Bridges/Newsonomics, 2013Th...
All Access is the                    Business Model                         Copyright, Content Bridges/Newsonomics, 2013Th...
All Access is the                    Business Model                         Copyright, Content Bridges/Newsonomics, 2013Th...
All Access is the                    Business Model                         Copyright, Content Bridges/Newsonomics, 2013Th...
All Access is the                    Business Model                         Copyright, Content Bridges/Newsonomics, 2013Th...
...& Uniqueness                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                ...
“Membership”                Replaces              Subscriptions                         Copyright, Content Bridges/Newsono...
Membership                          Arrives L.A. Times, Boston Globe, The Day, a small            daily in Connecticut    ...
The Day Member Archetypes                                                               “Carol and Michael”               ...
The Pricing                  Revolution                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Marc...
$99: Print + Digital                           $69: Digital Only                         $39: 2010 Print Price            ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  91
The    Economist    A Pricing     Leader                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Mar...
$160                                        from                                  $127                         Copyright, ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  93
Big          Upward           Trend                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14...
The New        Dispatch                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13        ...
The New        Dispatch                   $360                         from                   $180                        ...
Paywall Trends:                      Pricing Up                         Copyright, Content Bridges/Newsonomics, 2013Thursd...
Paywall Trends:                    Fewer Articles                         Copyright, Content Bridges/Newsonomics, 2013Thur...
...And Yet               Paywalls 1.0                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March ...
Multiplying Pay                          Middlemen                           Copyright, Content Bridges/Newsonomics, 2013T...
New Ways to Pay                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                ...
New Ways to Pay                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                ...
Bundles                            PPV                         Time Passes                         Copyright, Content Brid...
E-Book Push   Globe: At least monthly                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March ...
E-Book Push   Globe: At least monthly                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March ...
Bite-Sized Paid Content                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13        ...
#3                               It’s a                            5- Screen                              World           ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  104
Desktop/Laptop                               Smartphone                                 Tablet                            ...
Screens in Motion                    (Multi-Screen World Report)                         Copyright, Content Bridges/Newson...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  106
The Mobile      Money       Gap             33% - Traffic             5% - Revenue                         Copyright, Conte...
#4                         Advertising                             is                         Morphing                    ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  109
U.S. Newspaper Ad Revenues                 1/2-Sized                         (in 5+ years)                         Copyrig...
The Big Picture          Newspapers: Down in high single digits                  Magazines: Down                 Broadcast...
It’s About                            Time                         & Money                          Copyright, Content Bri...
Time Spent / Ad         Revenue Mismatch                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Mar...
Digital Global Adspend            2012:                          $100                         Billion                     ...
67%: Big 5 Take   80%: Google in Paid Search, 1/2 of all                                   digital ads      Advanced Targe...
At $4B+, Facebook             Digital Ad Revenue              Exceeds of Daily                Newspapers’                 ...
Newspapers Are           in the Wrong End             of the Market                         Copyright, Content Bridges/New...
It’s About                         Performance                          Copyright, Content Bridges/Newsonomics, 2013Thursd...
Movement to                  Sponsorship,                “Share of Voice”                         Copyright, Content Bridg...
Movement to Video                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13              ...
Movement to Video                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13              ...
Movement to Events                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13             ...
Movement to Events                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13             ...
Content                         Marketing                          Arrives                          Copyright, Content Bri...
Linking Top News                      Brands                         Copyright, Content Bridges/Newsonomics, 2013Thursday,...
“Brand Connect”                         Washington Post                           Copyright, Content Bridges/Newsonomics, ...
Brand Connect                         Washington Post                           Copyright, Content Bridges/Newsonomics, 20...
Speakeasy:    Connecting Social to Content                          Copyright, Content Bridges/Newsonomics, 2013Thursday, ...
Newspapers Find               3rd Leg of                Revenue:             Digital Agencies                         Copy...
Media        Become       Re-Sellers                    SEM                    SEO                Site Building           ...
The Big Market                           27 million                         small/medium                          business...
Emerging Business Model               Reader Revenue                 Ad Revenue              Marketing Services           ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  130
Sneak                         Previews!                         Copyright, Content Bridges/Newsonomics, 2013Thursday, Marc...
Sneak Previews!                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                ...
Sneak Previews!              And....                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 1...
Sneak Previews!              And....Google Glass                         Copyright, Content Bridges/Newsonomics, 2013Thurs...
Sneak Previews!      Connected        Cars      Ford Sync                         Copyright, Content Bridges/Newsonomics, ...
Sneak Previews!      Connected        Cars      Ford Sync                         Copyright, Content Bridges/Newsonomics, ...
Sneak Previews!       Amazon      Same-Day      Reshapes        Retail                         Copyright, Content Bridges/...
Sneak Previews!       Amazon      Same-Day      Reshapes        Retail                         Copyright, Content Bridges/...
Sneak Previews!                         Comp-Gen                          Copyright, Content Bridges/Newsonomics, 2013Thur...
Sneak Previews!                         Comp-Gen                          Copyright, Content Bridges/Newsonomics, 2013Thur...
Top 10 Lists                           Resume Tips                            Best Parks                           Toddler...
Sneak Preview                     Skift:                 New Travel Site                         Copyright, Content Bridge...
Sneak Preview                     Skift:                 New Travel Site                         Copyright, Content Bridge...
California’s                          New Site                          Copyright, Content Bridges/Newsonomics, 2013Thursd...
What Does Your Pyramid Look Like?                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, ...
What Does Your Pyramid Look Like?                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, ...
Professional Content                  Expert Content                Community Content                Computer-Generated   ...
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  140
Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13                                                  141
#12                    1, 2, 3, 4               is the Emerging                 Media Model                         Copyri...
The 1, 2, 3, 4                          Strategy                          Copyright, Content Bridges/Newsonomics, 2013Thur...
1 Brand                         Unified Brand                           Message                           Copyright, Conten...
Media Anywhere                         Multiplies Potential                             Audience                          ...
All-Access                    is             The Media Model                         Copyright, Content Bridges/Newsonomic...
2 Strong Legs                          of Revenue                           Copyright, Content Bridges/Newsonomics, 2013Th...
Re-Connection               Print Ads & Circ               Digital Ads & Circ                          Copyright, Content ...
3 Products      Print Online Mobile                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14...
4G             Video is ascendant                         Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, ...
1 Brand           2 Legs of Revenue              3 Products                  4G                         Copyright, Content...
The NewVirtuous Circle             Data Asset          Management is the           New Base of the              Business, ...
2020: Telling Stories About          Daily Newspapers                         Copyright, Content Bridges/Newsonomics, 2013...
Contact              kdoctor@gmail.com               Twitter: @kdoctor          www.newsonomics.com                       ...
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Creating new business models for journalism – the American experience

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Keynote von Ken Doctor (news industry analyst, Santa Cruz / USA) auf dem Tag des WIrtschaftsjournalismus 2013 in Köln

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Creating new business models for journalism – the American experience

  1. 1. Crossover Newsonomics Ken Doctor New Industry Analyst & Author, Business Journalism Day Newsonomics March 13, 2013Thursday, March 14, 13 1
  2. 2. Crossover NewsonomicsThursday, March 14, 13 2
  3. 3. Today Our Cast of Characters The Age of Crossover 4 Major Realities Sneak Previews! The 1, 2, 3, 4 Strategy Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 3
  4. 4. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 4
  5. 5. Mark Thompson Across Oceans, Media Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 4
  6. 6. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 5
  7. 7. Robert Thomson “New” NewsCorp Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 5
  8. 8. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 6
  9. 9. Warren Buffett BH Media Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 6
  10. 10. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 7
  11. 11. Aaron Kushner Orange County Register Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 7
  12. 12. Jim Moroney Legs of Revenue Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 8
  13. 13. Jim Moroney 5 Legs of Revenue Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 8
  14. 14. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 9
  15. 15. Gary Farrugia The Day Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 9
  16. 16. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 10
  17. 17. Peter Liguori Tribune Company Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 10
  18. 18. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 11
  19. 19. Laura Lang Time Inc. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 11
  20. 20. Rob Grimshaw The FT Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 12
  21. 21. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 13
  22. 22. Alisa Bowen News Corp Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 13
  23. 23. Rolv Ryssdal Schibsted Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 14
  24. 24. Mathias Dopfner Axel Springer Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 15
  25. 25. Al Jazeera: A Growing News Company Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 16
  26. 26. Arianna is Everywhere Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 17
  27. 27. Arianna is Everywhere Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 17
  28. 28. Mark Zuckerberg Life is GOOD Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 18
  29. 29. Larry Page’s Google Dominates Digital Advertising Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 19
  30. 30. The Voice of God Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 20
  31. 31. The Voice of God Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 20
  32. 32. Jon Stewart is the New Authority Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 21
  33. 33. Jon Stewart is the New Authority Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 21
  34. 34. Seeking A New Growth Formula Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 22
  35. 35. Seeking A New Growth Formula Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 22
  36. 36. Are you keeping up with the changes? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 23
  37. 37. In Play Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 24
  38. 38. The Great Metro Sell-Off Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 25
  39. 39. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  40. 40. Boston Globe Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  41. 41. Boston Globe Los Angeles Times Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  42. 42. Boston Globe Los Angeles Times Chicago Tribune Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  43. 43. Boston Globe Los Angeles Times Chicago Tribune Hartford Courant Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  44. 44. Boston Globe Los Angeles Times Chicago Tribune Hartford Courant Orlando Sentinel Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  45. 45. Boston Globe Los Angeles Times Chicago Tribune Hartford Courant Orlando Sentinel South Florida Sun-Sentinel Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  46. 46. Boston Globe Los Angeles Times Chicago Tribune Hartford Courant Orlando Sentinel South Florida Sun-Sentinel Baltimore Sun Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  47. 47. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  48. 48. Orange County Register Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  49. 49. Orange County Register San Diego Union- Tribune Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  50. 50. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  51. 51. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Philadelphia Daily News Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  52. 52. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Philadelphia Daily News Tampa Tribune Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  53. 53. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Philadelphia Daily News Tampa Tribune Chicago Sun-Times Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  54. 54. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Philadelphia Daily News Tampa Tribune Chicago Sun-Times Rocky Mountain News, Seattle P-I Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  55. 55. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Philadelphia Daily News Tampa Tribune Chicago Sun-Times Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  56. 56. BoGlobe $100M, Mid-2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 28
  57. 57. BoGlobe $100M, Mid-2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 28
  58. 58. Tribune Papers $750M, Mid-2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 29
  59. 59. Tribune Papers $750M, Mid-2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 29
  60. 60. In the Age of Crossover Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 30
  61. 61. Print Digital (‘90s) Print Digital (‘00s) Print Digital (‘10s) Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 31
  62. 62. From Mostly Print/A Little Digital to Mostly Digital/ Some Print Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 32
  63. 63. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 33
  64. 64. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 33
  65. 65. Crossover From Analog to Digital From Physical to Virtual Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 34
  66. 66. CLOSED! Video Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 35
  67. 67. CLOSED! Video Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 35
  68. 68. CLOSED! Music Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 36
  69. 69. CLOSED! Music Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 36
  70. 70. CLOSED! Bookstores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 37
  71. 71. CLOSED! Bookstores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 37
  72. 72. CLOSING? “Electronics” Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 38
  73. 73. CLOSING? “Electronics” Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 38
  74. 74. CLOSING? “Electronics” Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 38
  75. 75. CLOSED! Newspapers Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 39
  76. 76. CLOSED! Newspapers Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 39
  77. 77. Remember... Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 40
  78. 78. Kodak -49% Newspapers -45% Sears -31% Copyright, Content Bridges/Newsonomics, 2013 41Thursday, March 14, 13 41
  79. 79. Crossover From Analog to Digital From Physical to Virtual Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 42
  80. 80. Smartphones Surpass Dumb Phones in 2013 @54% Worldwide Copyright, Content Bridges/Newsonomics, 2013 43Thursday, March 14, 13 43
  81. 81. Ebooks Surpass Print Copyright, Content Bridges/Newsonomics, 2013 44Thursday, March 14, 13 44
  82. 82. Ebooks Surpass Print Kindle owners buy 4X print-only buyers Copyright, Content Bridges/Newsonomics, 2013 44Thursday, March 14, 13 44
  83. 83. Digital Music Sales Surpass Physical Copyright, Content Bridges/Newsonomics, 2013 45Thursday, March 14, 13 45
  84. 84. Up from Nothing Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 46
  85. 85. Digital Ad Spending Surpasses Print Global * U.S.* Brasil * Australia * Russia Copyright, Content Bridges/Newsonomics, 2013 47Thursday, March 14, 13 47
  86. 86. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 48
  87. 87. 4 Major Realities of 2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 48
  88. 88. #1 Print is Ending: (Or is It?) Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 49
  89. 89. News Crossover Strategies Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 50
  90. 90. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 50
  91. 91. Advance’s Digital-First, Print-Last Revolution Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 51
  92. 92. Now 3 Days a Week, Reinforcing Sunday Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 52
  93. 93. Now 3 Days a Week, Reinforcing Sunday Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 52
  94. 94. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 53
  95. 95. Concerned Reader New Orleans Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 53
  96. 96. Michigan New Orleans Alabama Syracuse Harrisburg Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 54
  97. 97. Next Up? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 55
  98. 98. 88% New Orleans’ Print Revenue Retention Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 56
  99. 99. 1% New Orleans’ Print Sales Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 57
  100. 100. Advance’s Arithmetic   Rapid, Digital-First: Three days of print, intended to capture 85% of current print revenue Rapid Cost Reduction: About 27% reduction in costs Profit Improvement: About 11% Big Question: How Sustainable? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 58
  101. 101. Digital First Media Goes 3 Days a Week Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 59
  102. 102. Digital First -- or Only Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 60
  103. 103. OC Register Print-First, Reader-First Revolution Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 61
  104. 104. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 62
  105. 105. Major Content Expansion Register’s 25 community newspapers now carry 3X more content, and are wholly redesigned into broadsheets Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 62
  106. 106. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 63
  107. 107. 100 New Editorial Hires +25 Interns 300 Total Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 63
  108. 108. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 64
  109. 109. +5% Circulation Up Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 64
  110. 110. #2 Reader Revenue Revolution (& Truth About Paywalls) Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 65
  111. 111. Digital Circulation is Biggest Game-Changer Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 66
  112. 112. More than 500 Dailies Worldwide Will Have Paywalls by Mid-2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 67
  113. 113. Circulation Revenues 2005-2011 Slipping Downward Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 68
  114. 114. Circulation Revenues 2012-? Upward Slope, if Paywalls in Place Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 69
  115. 115. U.S. Dailies Circulation Revenue $10 Billion Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 70
  116. 116. For Top Models Circulation Revenue Increase Now Matching + the Ad Decrease Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 71
  117. 117. Charleston Post & Courier (Last 5 mos, 2012) Ad revenue down = @2-4% Circ revenue up = 10% Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 72
  118. 118. New York Times (2012) Ad revenue down = 7.5.% Circ revenue up = 8.5% Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 73
  119. 119. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 74
  120. 120. The Game: Getting to Zero Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 74
  121. 121. NYT’s Uniques: 30M NYT’s Print Readers: 1M The 3% Solution Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 75
  122. 122. 3% Solution A small percentage of web uniques form a new business Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 76
  123. 123. The Sunday Paper is the New Play Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 77
  124. 124. Digital Only: $260 Digital + Sunday= $210 Copyright, Content Bridges/Newsonomics, 2011Thursday, March 14, 13 78
  125. 125. Sunday 30-40% of total ad revenue 50% of total ad profit Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 79
  126. 126. Paywalls 2012 Which Readers? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 80
  127. 127. You Know Them Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 81
  128. 128. They Are Loyal Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 82
  129. 129. Digital: 83% of Print Price Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 83
  130. 130. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  131. 131. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  132. 132. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  133. 133. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  134. 134. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  135. 135. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  136. 136. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  137. 137. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  138. 138. ...& Uniqueness Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 85
  139. 139. “Membership” Replaces Subscriptions Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 86
  140. 140. Membership Arrives L.A. Times, Boston Globe, The Day, a small daily in Connecticut The idea: Deepen the relationship to subscribers, especially All-Access subscribers Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 87
  141. 141. The Day Member Archetypes “Carol and Michael” Born in 1956 Born in 1954 Registered for Sun Winefest HH Income: $100,000+ Dream Giveaway Zillow Home Value: $455,000 Reads Grace magazine and Sound & Country Downloaded tickets to Eastern CT Symphony through The Day Passport rewards program Registered user on theday.com Signed up for daily deals $780.16 in total Consumer Revenue since 2008 Two-week vacation each July since 2003 Active Mon-Sun Subscriber on EZ Pay since 2001 Homeowners Registered user on theday.com in Old Lyme, CT Signed up for breaking news custom Town Page: Old Lyme custom Town Page: Waterford Indexes high for Indexes high for having an annuity international travel 1x per year Likely empty nesters PRIZM Demographic Profile Membership Social Group: Country Squires Lifestage Group: Accumulated Wealth =Targeting Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 88
  142. 142. The Pricing Revolution Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 89
  143. 143. $99: Print + Digital $69: Digital Only $39: 2010 Print Price Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 90
  144. 144. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 91
  145. 145. The Economist A Pricing Leader Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 91
  146. 146. $160 from $127 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 92
  147. 147. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 93
  148. 148. Big Upward Trend Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 93
  149. 149. The New Dispatch Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 94
  150. 150. The New Dispatch $360 from $180 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 94
  151. 151. Paywall Trends: Pricing Up Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 95
  152. 152. Paywall Trends: Fewer Articles Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 96
  153. 153. ...And Yet Paywalls 1.0 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 97
  154. 154. Multiplying Pay Middlemen Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 98
  155. 155. New Ways to Pay Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 99
  156. 156. New Ways to Pay Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 99
  157. 157. Bundles PPV Time Passes Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 100
  158. 158. E-Book Push Globe: At least monthly Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 101
  159. 159. E-Book Push Globe: At least monthly Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 101
  160. 160. Bite-Sized Paid Content Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 102
  161. 161. #3 It’s a 5- Screen World & The Tablet is Key Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 103
  162. 162. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 104
  163. 163. Desktop/Laptop Smartphone Tablet Connected TV Connected Car Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 104
  164. 164. Screens in Motion (Multi-Screen World Report) Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 105
  165. 165. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 106
  166. 166. The Mobile Money Gap 33% - Traffic 5% - Revenue Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 107
  167. 167. #4 Advertising is Morphing Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 108
  168. 168. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 109
  169. 169. U.S. Newspaper Ad Revenues 1/2-Sized (in 5+ years) Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 109
  170. 170. The Big Picture Newspapers: Down in high single digits Magazines: Down Broadcast: A little up Cable: Up Digital: Up most dramatically Copyright, Content Bridges/Newsonomics, 2013 110Thursday, March 14, 13 110
  171. 171. It’s About Time & Money Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 111
  172. 172. Time Spent / Ad Revenue Mismatch Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 112
  173. 173. Digital Global Adspend 2012: $100 Billion Copyright, Content Bridges/Newsonomics, 2013 113Thursday, March 14, 13 113
  174. 174. 67%: Big 5 Take 80%: Google in Paid Search, 1/2 of all digital ads Advanced Targeting: Key to success Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 114
  175. 175. At $4B+, Facebook Digital Ad Revenue Exceeds of Daily Newspapers’ Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 115
  176. 176. Newspapers Are in the Wrong End of the Market Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 116
  177. 177. It’s About Performance Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 117
  178. 178. Movement to Sponsorship, “Share of Voice” Copyright, Content Bridges/Newsonomics, 2012Thursday, March 14, 13 118
  179. 179. Movement to Video Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 119
  180. 180. Movement to Video Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 119
  181. 181. Movement to Events Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 120
  182. 182. Movement to Events Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 120
  183. 183. Content Marketing Arrives Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 121
  184. 184. Linking Top News Brands Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 122
  185. 185. “Brand Connect” Washington Post Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 123
  186. 186. Brand Connect Washington Post Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 124
  187. 187. Speakeasy: Connecting Social to Content Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 125
  188. 188. Newspapers Find 3rd Leg of Revenue: Digital Agencies Copyright, Content Bridges/Newsonomics, 2012Thursday, March 14, 13 126
  189. 189. Media Become Re-Sellers SEM SEO Site Building Facebook Mobile Yahoo Content Marketing Groupon! Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 127
  190. 190. The Big Market 27 million small/medium businesses Copyright, Content Bridges/Newsonomics, 2012Thursday, March 14, 13 128
  191. 191. Emerging Business Model Reader Revenue Ad Revenue Marketing Services Events In-Sourcing Work Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 129
  192. 192. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 130
  193. 193. Sneak Previews! Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 130
  194. 194. Sneak Previews! Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 131
  195. 195. Sneak Previews! And.... Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 131
  196. 196. Sneak Previews! And....Google Glass Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 131
  197. 197. Sneak Previews! Connected Cars Ford Sync Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 132
  198. 198. Sneak Previews! Connected Cars Ford Sync Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 132
  199. 199. Sneak Previews! Amazon Same-Day Reshapes Retail Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 133
  200. 200. Sneak Previews! Amazon Same-Day Reshapes Retail Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 133
  201. 201. Sneak Previews! Comp-Gen Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 134
  202. 202. Sneak Previews! Comp-Gen Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 134
  203. 203. Top 10 Lists Resume Tips Best Parks Toddler Tips Mayors +++ Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 135
  204. 204. Sneak Preview Skift: New Travel Site Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 136
  205. 205. Sneak Preview Skift: New Travel Site Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 136
  206. 206. California’s New Site Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 137
  207. 207. What Does Your Pyramid Look Like? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 138
  208. 208. What Does Your Pyramid Look Like? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 138
  209. 209. Professional Content Expert Content Community Content Computer-Generated Content Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 139
  210. 210. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 140
  211. 211. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 141
  212. 212. #12 1, 2, 3, 4 is the Emerging Media Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 141
  213. 213. The 1, 2, 3, 4 Strategy Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 142
  214. 214. 1 Brand Unified Brand Message Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 143
  215. 215. Media Anywhere Multiplies Potential Audience Copyright, Content Bridges/Newsonomics, 2012Thursday, March 14, 13 144
  216. 216. All-Access is The Media Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 145
  217. 217. 2 Strong Legs of Revenue Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 146
  218. 218. Re-Connection Print Ads & Circ Digital Ads & Circ Copyright, Content Bridges/Newsonomics, 2011Thursday, March 14, 13 147
  219. 219. 3 Products Print Online Mobile Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 148
  220. 220. 4G Video is ascendant Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 149
  221. 221. 1 Brand 2 Legs of Revenue 3 Products 4G Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 150
  222. 222. The NewVirtuous Circle Data Asset Management is the New Base of the Business, Reconnecting Readers & Commerce Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 151
  223. 223. 2020: Telling Stories About Daily Newspapers Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 152
  224. 224. Contact kdoctor@gmail.com Twitter: @kdoctor www.newsonomics.com Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 153
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