Creating new business models for journalism – the American experience

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Keynote von Ken Doctor (news industry analyst, Santa Cruz / USA) auf dem Tag des WIrtschaftsjournalismus 2013 in Köln

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Creating new business models for journalism – the American experience

  1. 1. Crossover Newsonomics Ken Doctor New Industry Analyst & Author, Business Journalism Day Newsonomics March 13, 2013Thursday, March 14, 13 1
  2. 2. Crossover NewsonomicsThursday, March 14, 13 2
  3. 3. Today Our Cast of Characters The Age of Crossover 4 Major Realities Sneak Previews! The 1, 2, 3, 4 Strategy Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 3
  4. 4. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 4
  5. 5. Mark Thompson Across Oceans, Media Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 4
  6. 6. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 5
  7. 7. Robert Thomson “New” NewsCorp Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 5
  8. 8. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 6
  9. 9. Warren Buffett BH Media Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 6
  10. 10. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 7
  11. 11. Aaron Kushner Orange County Register Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 7
  12. 12. Jim Moroney Legs of Revenue Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 8
  13. 13. Jim Moroney 5 Legs of Revenue Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 8
  14. 14. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 9
  15. 15. Gary Farrugia The Day Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 9
  16. 16. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 10
  17. 17. Peter Liguori Tribune Company Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 10
  18. 18. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 11
  19. 19. Laura Lang Time Inc. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 11
  20. 20. Rob Grimshaw The FT Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 12
  21. 21. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 13
  22. 22. Alisa Bowen News Corp Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 13
  23. 23. Rolv Ryssdal Schibsted Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 14
  24. 24. Mathias Dopfner Axel Springer Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 15
  25. 25. Al Jazeera: A Growing News Company Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 16
  26. 26. Arianna is Everywhere Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 17
  27. 27. Arianna is Everywhere Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 17
  28. 28. Mark Zuckerberg Life is GOOD Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 18
  29. 29. Larry Page’s Google Dominates Digital Advertising Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 19
  30. 30. The Voice of God Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 20
  31. 31. The Voice of God Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 20
  32. 32. Jon Stewart is the New Authority Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 21
  33. 33. Jon Stewart is the New Authority Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 21
  34. 34. Seeking A New Growth Formula Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 22
  35. 35. Seeking A New Growth Formula Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 22
  36. 36. Are you keeping up with the changes? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 23
  37. 37. In Play Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 24
  38. 38. The Great Metro Sell-Off Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 25
  39. 39. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  40. 40. Boston Globe Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  41. 41. Boston Globe Los Angeles Times Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  42. 42. Boston Globe Los Angeles Times Chicago Tribune Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  43. 43. Boston Globe Los Angeles Times Chicago Tribune Hartford Courant Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  44. 44. Boston Globe Los Angeles Times Chicago Tribune Hartford Courant Orlando Sentinel Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  45. 45. Boston Globe Los Angeles Times Chicago Tribune Hartford Courant Orlando Sentinel South Florida Sun-Sentinel Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  46. 46. Boston Globe Los Angeles Times Chicago Tribune Hartford Courant Orlando Sentinel South Florida Sun-Sentinel Baltimore Sun Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 26
  47. 47. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  48. 48. Orange County Register Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  49. 49. Orange County Register San Diego Union- Tribune Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  50. 50. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  51. 51. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Philadelphia Daily News Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  52. 52. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Philadelphia Daily News Tampa Tribune Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  53. 53. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Philadelphia Daily News Tampa Tribune Chicago Sun-Times Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  54. 54. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Philadelphia Daily News Tampa Tribune Chicago Sun-Times Rocky Mountain News, Seattle P-I Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  55. 55. Orange County Register San Diego Union- Tribune Philadelphia Inquirer Philadelphia Daily News Tampa Tribune Chicago Sun-Times Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 27
  56. 56. BoGlobe $100M, Mid-2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 28
  57. 57. BoGlobe $100M, Mid-2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 28
  58. 58. Tribune Papers $750M, Mid-2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 29
  59. 59. Tribune Papers $750M, Mid-2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 29
  60. 60. In the Age of Crossover Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 30
  61. 61. Print Digital (‘90s) Print Digital (‘00s) Print Digital (‘10s) Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 31
  62. 62. From Mostly Print/A Little Digital to Mostly Digital/ Some Print Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 32
  63. 63. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 33
  64. 64. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 33
  65. 65. Crossover From Analog to Digital From Physical to Virtual Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 34
  66. 66. CLOSED! Video Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 35
  67. 67. CLOSED! Video Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 35
  68. 68. CLOSED! Music Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 36
  69. 69. CLOSED! Music Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 36
  70. 70. CLOSED! Bookstores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 37
  71. 71. CLOSED! Bookstores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 37
  72. 72. CLOSING? “Electronics” Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 38
  73. 73. CLOSING? “Electronics” Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 38
  74. 74. CLOSING? “Electronics” Stores Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 38
  75. 75. CLOSED! Newspapers Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 39
  76. 76. CLOSED! Newspapers Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 39
  77. 77. Remember... Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 40
  78. 78. Kodak -49% Newspapers -45% Sears -31% Copyright, Content Bridges/Newsonomics, 2013 41Thursday, March 14, 13 41
  79. 79. Crossover From Analog to Digital From Physical to Virtual Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 42
  80. 80. Smartphones Surpass Dumb Phones in 2013 @54% Worldwide Copyright, Content Bridges/Newsonomics, 2013 43Thursday, March 14, 13 43
  81. 81. Ebooks Surpass Print Copyright, Content Bridges/Newsonomics, 2013 44Thursday, March 14, 13 44
  82. 82. Ebooks Surpass Print Kindle owners buy 4X print-only buyers Copyright, Content Bridges/Newsonomics, 2013 44Thursday, March 14, 13 44
  83. 83. Digital Music Sales Surpass Physical Copyright, Content Bridges/Newsonomics, 2013 45Thursday, March 14, 13 45
  84. 84. Up from Nothing Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 46
  85. 85. Digital Ad Spending Surpasses Print Global * U.S.* Brasil * Australia * Russia Copyright, Content Bridges/Newsonomics, 2013 47Thursday, March 14, 13 47
  86. 86. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 48
  87. 87. 4 Major Realities of 2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 48
  88. 88. #1 Print is Ending: (Or is It?) Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 49
  89. 89. News Crossover Strategies Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 50
  90. 90. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 50
  91. 91. Advance’s Digital-First, Print-Last Revolution Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 51
  92. 92. Now 3 Days a Week, Reinforcing Sunday Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 52
  93. 93. Now 3 Days a Week, Reinforcing Sunday Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 52
  94. 94. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 53
  95. 95. Concerned Reader New Orleans Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 53
  96. 96. Michigan New Orleans Alabama Syracuse Harrisburg Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 54
  97. 97. Next Up? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 55
  98. 98. 88% New Orleans’ Print Revenue Retention Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 56
  99. 99. 1% New Orleans’ Print Sales Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 57
  100. 100. Advance’s Arithmetic   Rapid, Digital-First: Three days of print, intended to capture 85% of current print revenue Rapid Cost Reduction: About 27% reduction in costs Profit Improvement: About 11% Big Question: How Sustainable? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 58
  101. 101. Digital First Media Goes 3 Days a Week Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 59
  102. 102. Digital First -- or Only Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 60
  103. 103. OC Register Print-First, Reader-First Revolution Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 61
  104. 104. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 62
  105. 105. Major Content Expansion Register’s 25 community newspapers now carry 3X more content, and are wholly redesigned into broadsheets Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 62
  106. 106. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 63
  107. 107. 100 New Editorial Hires +25 Interns 300 Total Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 63
  108. 108. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 64
  109. 109. +5% Circulation Up Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 64
  110. 110. #2 Reader Revenue Revolution (& Truth About Paywalls) Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 65
  111. 111. Digital Circulation is Biggest Game-Changer Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 66
  112. 112. More than 500 Dailies Worldwide Will Have Paywalls by Mid-2013 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 67
  113. 113. Circulation Revenues 2005-2011 Slipping Downward Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 68
  114. 114. Circulation Revenues 2012-? Upward Slope, if Paywalls in Place Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 69
  115. 115. U.S. Dailies Circulation Revenue $10 Billion Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 70
  116. 116. For Top Models Circulation Revenue Increase Now Matching + the Ad Decrease Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 71
  117. 117. Charleston Post & Courier (Last 5 mos, 2012) Ad revenue down = @2-4% Circ revenue up = 10% Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 72
  118. 118. New York Times (2012) Ad revenue down = 7.5.% Circ revenue up = 8.5% Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 73
  119. 119. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 74
  120. 120. The Game: Getting to Zero Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 74
  121. 121. NYT’s Uniques: 30M NYT’s Print Readers: 1M The 3% Solution Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 75
  122. 122. 3% Solution A small percentage of web uniques form a new business Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 76
  123. 123. The Sunday Paper is the New Play Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 77
  124. 124. Digital Only: $260 Digital + Sunday= $210 Copyright, Content Bridges/Newsonomics, 2011Thursday, March 14, 13 78
  125. 125. Sunday 30-40% of total ad revenue 50% of total ad profit Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 79
  126. 126. Paywalls 2012 Which Readers? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 80
  127. 127. You Know Them Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 81
  128. 128. They Are Loyal Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 82
  129. 129. Digital: 83% of Print Price Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 83
  130. 130. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  131. 131. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  132. 132. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  133. 133. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  134. 134. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  135. 135. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  136. 136. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  137. 137. All Access is the Business Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 84
  138. 138. ...& Uniqueness Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 85
  139. 139. “Membership” Replaces Subscriptions Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 86
  140. 140. Membership Arrives L.A. Times, Boston Globe, The Day, a small daily in Connecticut The idea: Deepen the relationship to subscribers, especially All-Access subscribers Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 87
  141. 141. The Day Member Archetypes “Carol and Michael” Born in 1956 Born in 1954 Registered for Sun Winefest HH Income: $100,000+ Dream Giveaway Zillow Home Value: $455,000 Reads Grace magazine and Sound & Country Downloaded tickets to Eastern CT Symphony through The Day Passport rewards program Registered user on theday.com Signed up for daily deals $780.16 in total Consumer Revenue since 2008 Two-week vacation each July since 2003 Active Mon-Sun Subscriber on EZ Pay since 2001 Homeowners Registered user on theday.com in Old Lyme, CT Signed up for breaking news custom Town Page: Old Lyme custom Town Page: Waterford Indexes high for Indexes high for having an annuity international travel 1x per year Likely empty nesters PRIZM Demographic Profile Membership Social Group: Country Squires Lifestage Group: Accumulated Wealth =Targeting Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 88
  142. 142. The Pricing Revolution Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 89
  143. 143. $99: Print + Digital $69: Digital Only $39: 2010 Print Price Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 90
  144. 144. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 91
  145. 145. The Economist A Pricing Leader Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 91
  146. 146. $160 from $127 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 92
  147. 147. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 93
  148. 148. Big Upward Trend Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 93
  149. 149. The New Dispatch Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 94
  150. 150. The New Dispatch $360 from $180 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 94
  151. 151. Paywall Trends: Pricing Up Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 95
  152. 152. Paywall Trends: Fewer Articles Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 96
  153. 153. ...And Yet Paywalls 1.0 Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 97
  154. 154. Multiplying Pay Middlemen Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 98
  155. 155. New Ways to Pay Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 99
  156. 156. New Ways to Pay Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 99
  157. 157. Bundles PPV Time Passes Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 100
  158. 158. E-Book Push Globe: At least monthly Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 101
  159. 159. E-Book Push Globe: At least monthly Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 101
  160. 160. Bite-Sized Paid Content Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 102
  161. 161. #3 It’s a 5- Screen World & The Tablet is Key Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 103
  162. 162. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 104
  163. 163. Desktop/Laptop Smartphone Tablet Connected TV Connected Car Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 104
  164. 164. Screens in Motion (Multi-Screen World Report) Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 105
  165. 165. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 106
  166. 166. The Mobile Money Gap 33% - Traffic 5% - Revenue Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 107
  167. 167. #4 Advertising is Morphing Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 108
  168. 168. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 109
  169. 169. U.S. Newspaper Ad Revenues 1/2-Sized (in 5+ years) Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 109
  170. 170. The Big Picture Newspapers: Down in high single digits Magazines: Down Broadcast: A little up Cable: Up Digital: Up most dramatically Copyright, Content Bridges/Newsonomics, 2013 110Thursday, March 14, 13 110
  171. 171. It’s About Time & Money Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 111
  172. 172. Time Spent / Ad Revenue Mismatch Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 112
  173. 173. Digital Global Adspend 2012: $100 Billion Copyright, Content Bridges/Newsonomics, 2013 113Thursday, March 14, 13 113
  174. 174. 67%: Big 5 Take 80%: Google in Paid Search, 1/2 of all digital ads Advanced Targeting: Key to success Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 114
  175. 175. At $4B+, Facebook Digital Ad Revenue Exceeds of Daily Newspapers’ Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 115
  176. 176. Newspapers Are in the Wrong End of the Market Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 116
  177. 177. It’s About Performance Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 117
  178. 178. Movement to Sponsorship, “Share of Voice” Copyright, Content Bridges/Newsonomics, 2012Thursday, March 14, 13 118
  179. 179. Movement to Video Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 119
  180. 180. Movement to Video Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 119
  181. 181. Movement to Events Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 120
  182. 182. Movement to Events Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 120
  183. 183. Content Marketing Arrives Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 121
  184. 184. Linking Top News Brands Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 122
  185. 185. “Brand Connect” Washington Post Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 123
  186. 186. Brand Connect Washington Post Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 124
  187. 187. Speakeasy: Connecting Social to Content Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 125
  188. 188. Newspapers Find 3rd Leg of Revenue: Digital Agencies Copyright, Content Bridges/Newsonomics, 2012Thursday, March 14, 13 126
  189. 189. Media Become Re-Sellers SEM SEO Site Building Facebook Mobile Yahoo Content Marketing Groupon! Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 127
  190. 190. The Big Market 27 million small/medium businesses Copyright, Content Bridges/Newsonomics, 2012Thursday, March 14, 13 128
  191. 191. Emerging Business Model Reader Revenue Ad Revenue Marketing Services Events In-Sourcing Work Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 129
  192. 192. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 130
  193. 193. Sneak Previews! Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 130
  194. 194. Sneak Previews! Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 131
  195. 195. Sneak Previews! And.... Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 131
  196. 196. Sneak Previews! And....Google Glass Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 131
  197. 197. Sneak Previews! Connected Cars Ford Sync Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 132
  198. 198. Sneak Previews! Connected Cars Ford Sync Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 132
  199. 199. Sneak Previews! Amazon Same-Day Reshapes Retail Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 133
  200. 200. Sneak Previews! Amazon Same-Day Reshapes Retail Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 133
  201. 201. Sneak Previews! Comp-Gen Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 134
  202. 202. Sneak Previews! Comp-Gen Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 134
  203. 203. Top 10 Lists Resume Tips Best Parks Toddler Tips Mayors +++ Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 135
  204. 204. Sneak Preview Skift: New Travel Site Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 136
  205. 205. Sneak Preview Skift: New Travel Site Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 136
  206. 206. California’s New Site Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 137
  207. 207. What Does Your Pyramid Look Like? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 138
  208. 208. What Does Your Pyramid Look Like? Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 138
  209. 209. Professional Content Expert Content Community Content Computer-Generated Content Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 139
  210. 210. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 140
  211. 211. Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 141
  212. 212. #12 1, 2, 3, 4 is the Emerging Media Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 141
  213. 213. The 1, 2, 3, 4 Strategy Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 142
  214. 214. 1 Brand Unified Brand Message Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 143
  215. 215. Media Anywhere Multiplies Potential Audience Copyright, Content Bridges/Newsonomics, 2012Thursday, March 14, 13 144
  216. 216. All-Access is The Media Model Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 145
  217. 217. 2 Strong Legs of Revenue Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 146
  218. 218. Re-Connection Print Ads & Circ Digital Ads & Circ Copyright, Content Bridges/Newsonomics, 2011Thursday, March 14, 13 147
  219. 219. 3 Products Print Online Mobile Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 148
  220. 220. 4G Video is ascendant Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 149
  221. 221. 1 Brand 2 Legs of Revenue 3 Products 4G Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 150
  222. 222. The NewVirtuous Circle Data Asset Management is the New Base of the Business, Reconnecting Readers & Commerce Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 151
  223. 223. 2020: Telling Stories About Daily Newspapers Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 152
  224. 224. Contact kdoctor@gmail.com Twitter: @kdoctor www.newsonomics.com Copyright, Content Bridges/Newsonomics, 2013Thursday, March 14, 13 153

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